Weight Watchers' Journey with Uplers

Weight Watchers' Journey with Uplers
Who is Weight Watchers

Who is Weight Watchers?

Founded in 1963, Weight Watchers (WW International) is a globally-acclaimed wellness technology company. Helping customers overcome lifestyle disorders for over 6 decades, they have inspired millions of individuals around the world with their people-focused & science-backed approach to promoting weight loss and healthy living.

Objective

The demand for email templates at their end motivated Weight Watchers to look for a quality email development partner, someone promising a quick turnaround time. They were in the search for a reliable service provider who could not only understand their brand guidelines, but also someone who could iron out the crucial challenge of ESP Migration.

Objective

How Did We Help?

Seamless ESP Migration

Seamless ESP Migration

from SFMC to Braze ESP
Email Templates Production

Email Templates Production

with industry’s fastest TAT
Operation Support to CRM Team

Operation Support to CRM Team

by being available 24X5
Developing Quality Email Templates

Developing Quality Email Templates

Uplers has successfully developed 1,900+ email templates for Weight Watchers up till now. Currently, Uplers develops over 60 email templates every month for Weight Watchers. We ensure exceptional email production and timely delivery each time. This has led to a significant boost in the results of WW for which their marketing team could not be more thrilled.

Turn Time

Providing Quick Support & Incredibly Fast Turnaround Time

The Weight Watchers team needed quick support for creating additional email templates within a stringent deadline. Uplers was up to the task and provided immediate support in developing pixel perfect email templates within 8 hours, the fastest turnaround time in the industry.

ESP Migration

Enabling Hassle-Free ESP Migration

Weight Watchers considered making a switch to Braze owing to certain features that were a better fit for their business. Uplers ensured a smooth migration for them and plugged it into CRM, campaign management, and data management platforms. The ESP migration wizards ensured that the deliverability did not suffer in the migration process and paid attention to domains, opt-in forms, etc.

Promotional Emails

From Promotional Emails to Much More

Apart from assisting them with their email campaigns, we also helped them carve their product promotion journey and helped them in campaign management and its automation too. They banked on us for their yearly calendar and trusted us to provide them holistic services including all the activities starting from coding to setting up email in their ESP.

Delivering Excellence

Delivering Excellence with a Dedicated Team

The dedicated team deployed by Uplers had a Campaign manager, Salesforce expert, QA professional and email developers who were available across time zones to assist the team 24/5.

They are willing to work outside of their dedicated business hours and are always extremely responsive whenever we reach out with a question or request.

- Natasha Navab Tehranl

Great Designs Come With a Great Team

Here is a glimpse of our work
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Say YES to Uplers! Over the past 2+ years, we’ve worked with Uplers, we consider them part of the Weight Watchers’ family. We’re now looking at additional solutions for them to help us with, including campaign services as well as an additional developer as our workload continues to grow with them over time. They are a trusted partner, and we appreciate how quickly they are able to turn projects around for us. We would recommend Uplers to any company, big or small.

Natasha
Natasha Navab Tehrani
Marketing Associate - CRM, Offer &
Pricing, Weight Watchers

Why Uplers

7,000+

We have worked with over 7,000 global clients

52

We have served 52 countries worldwide

500+

We have a team strength of over 500 members

#4

We have our offices spread in 4 different countries

60,000+

We have coded more than 60,000 emails

10,000+

We have worked on more than 10,000 web projects

$25M+

We have managed more than $25M media spend

1,250+

We have managed more than 1,250 search campaigns
Understand the Dedicated Model Better Click here

Where Are We Now?

Taking the load of execution off their shoulders with our dedicated model we have been working as an extended team of Weight Watchers. This has allowed them to focus more on expanding the business while we take care of day-to-day operations. We have been associated with Weight Watchers since 2017. The partnership has grown multi-folds and Uplers is now a dedicated partner for all of their email production requirements.

Where Are We Now