Aakash Yadav

Designed server-side tagging ecosystems using GTM, Stape.io, and custom domain loaders to bypass ad blockers and ITPs. Integrated Meta Conversion API, Google Ads Offline Conversions, TikTok, LinkedIn, Snapchat CAPI, and built deduplication strategies. Built robust GA4 + BigQuery pipelines for custom attribution, event funnels, and ROAS tracking. Implemented Consent Mode and anonymization workflows via sGTM for GDPR compliance. Increased Meta ROAS by 2540% using enhanced event match quality and offline conversion loops. Enabled multi-domain attribution using server container mappings with extended cookie lifetimes. Used Meta Signals Gateway and Segment.io for routing behavioral data into CDPs and ad platforms. Built fallback strategies for pixel loss using first-party user ID stitching + CRM integrations. Learning Google Cloud Dataflow to automate real-time ETL pipelines from sGTM to analytics layer.

Implemented schema.org structured data for ecommerce platforms, improving product visibility and CTRs. Managed bulk GMB listings, resolving NAP inconsistencies, and improving map pack rankings. Used tools like ScreamingFrog and local citation audits to drive 3x visibility and 2x footfall. Developed internal linking and content clusters for location-specific service pages. Built deep linking for social, paid, and QR campaigns using Deepviews and Custom Routing. Developed BigQuery ML workflows for churn prediction, LTV modeling, and audience segmentation. Created unified server-side tagging infrastructure. Offline Conversion Loop: Created a feedback loop from CRM to Google Ads/Meta using hashed user IDs + offline event ingestion. Full Funnel Measurement: Setup for Reddit Ads + Meta with server-side attribution in GA4 + BigQuery.

Built UTM strategy and audience tracking via Segment and routed data into CDPs & ad platforms. Launched email attribution via Branch Universal Email + CRM integrations (Klaviyo, ActiveCampaign). Managed GMB listings at scale (50+) via bulk API, schema.org implementation for ecommerce catalogs. Delivered 3x higher local visibility via citation fixing, content clustering, and localized page strategy. Built Deep Linking Strategy for Web-to-App Journeys, Custom Routing, QR Codes, In-App Event with Branch.io. Ran App Campaign and Integrated Branch SDKs (iOS, Android, Web), Routing Methods, Identity management. Created a feedback loop from CRM to Google Ads/Meta using hashed user IDs + offline event ingestion.