Aashish Jakhar

Account Manager and Performance Marketing professional with 10+ years of experience managing and scaling global advertising accounts across performance, programmatic, and native channels. I’ve worked on the buy side, partnering with SMBs, enterprise advertisers, and agencies to drive measurable growth through data-led media strategies.

I currently manage monthly media budgets ranging from $80K to $1M, owning the full client lifecycle — onboarding, platform setup, campaign execution, optimization, reporting, and strategic expansion. My strength lies in combining hands-on platform expertise with strong client ownership and commercial accountability.

I’ve led performance across platforms including Google Ads, DV360, Meta, TikTok Ads, Outbrain, and internal SSP environments, with deep experience in mobile attribution and measurement using AppsFlyer, Adjust, and Branch. I work closely with product, ad-ops, and engineering teams to troubleshoot tracking, improve performance, and unlock scale.

Impact highlights:

• Scaled SMB client revenue by 300% through structured optimization and budget expansion

• Drove 15% ARR growth via strategic upsells and long-term account planning

• Improved overall campaign performance by ~25% across multi-market portfolios

I’m best suited for roles where client success, performance outcomes, and revenue growth intersect — acting as a trusted growth partner to advertisers within fast-moving AdTech environments.

Role
Client Experience Manager
Years of Experience
18.67 years

Skillsets

A/B testing
Account Management
AdTech
Analytics
Audience Segmentation
automation
Campaign Management
Conversion Rate Optimization
Dashboarding
Data Analysis
Digital Marketing
Lead Generation
Performance Marketing
Programmatic Advertising
Team management

Professional Summary

18.67Years

Jan, 2019 - Present7 yr 3 months
Performance Marketing Consultant
Jun, 2023 - Aug, 20241 yr 2 months
Customer Experience Manager
Oracle
Mar, 2020 - Mar, 20233 yr
Client Solutions Manager - Account Manager, Self-serve Ads TIKTOK
ByteDance
Sep, 2016 - Jun, 2017 9 months
Sr. Manager - Media Operations
Adspar Technologies
Aug, 2017 - Dec, 20181 yr 4 months
Account Manager
Mobusi
May, 2018 - Mar, 20201 yr 10 months
Assistant Manager
Tyroo
May, 2013 - Sep, 20163 yr 4 months
Manager - Media Operations
Vclix Ad-Network

Applications & Tools Known

TikTok
Microsoft Office
SQL

Work History

18.67Years

Performance Marketing Consultant

Jan, 2019 - Present7 yr 3 months

Customer Experience Manager

Oracle

Jun, 2023 - Aug, 20241 yr 2 months

Managed a portfolio worth $5-6M monthly. Spearheaded account management for MOAT Analytics, Contextual Intelligence, and Audiences within EMEA, collaborating with global teams. Successfully retained and grew key SMB accounts across NA region. Managed and expanded a $3.2M+ ARR portfolio, cultivating strategic relationships with key EMEA publishers and platforms such as Teads, DPG, RTL Group, and InMobi. Drove client retention and revenue growth through proactive engagement strategies, upselling, and cross-selling Oracle products and solutions. Developed strategies to improve client engagement, ensuring campaign retention and revenue growth through upselling and cross-selling. Delivered comprehensive mid-cycle and conclusion performance reports, utilizing data insights to maximize partner value. Advised clients on multi-channel campaign optimization, including display, video, OTT, and social media, using Oracle's data-driven solutions. Oversaw the entire account lifecycle, from contract initiation to renewal, including onboarding, tag integrations, and setting up dashboards and datasets for MOAT. Led internal training and enablement programs to elevate product expertise and account management proficiency within the Digital Marketing organization.

Client Solutions Manager - Account Manager, Self-serve Ads TIKTOK

ByteDance

Mar, 2020 - Mar, 20233 yr

Spearheaded end-to-end campaign management for clients/agencies across North America, EMEA, and India, offering comprehensive support, consultation, and real-time optimization for advertising campaigns. Led a team of 5 account managers for TikTok's self-serve platform, helping them grow their skills and manage client relationships to exceed performance targets. Drove product adoption by working closely with internal teams to integrate new features and updates, improving client satisfaction and campaign performance. Coordinated with product and R&D teams to ensure smooth campaign execution and provide valuable insights from post-campaign reviews. Consistently exceeded business growth objectives by expanding revenue streams within a portfolio of 50-70 active clients through strategic upselling and relationship strengthening.

Assistant Manager

Tyroo

May, 2018 - Mar, 20201 yr 10 months

Account Manager

Mobusi

Aug, 2017 - Dec, 20181 yr 4 months

Onboarded advertisers onto Mobusi's mobile customer acquisition platforms and managed campaign setup and performance optimization. Fostered long-term client relationships, ensuring high satisfaction and repeat business. Analyzed traffic for fraud parameters and coordinated internally for campaign management and analytics. Achieved revenue growth targets from 30-40 assigned clients through effective upselling and cross-selling strategies.

Sr. Manager - Media Operations

Adspar Technologies

Sep, 2016 - Jun, 2017 9 months

Implemented and managed advertising campaigns across mobile platforms, optimizing performance with operations teams. Managed publisher relationships, negotiated prices, and coordinated campaign integrations. Coordinated campaign integrations with tech ops and clients, ensuring testing accuracy using tracking platforms and analytical tools such as AppsFlyer, Apsalar, MAT, Kochava, and other mobile products. Conducted business analytics and reporting, maintaining targeted margins and fostering agency and network relationships. Planned strategies to maximize ROI for clients, collaborating with domestic and international ad networks.

Manager - Media Operations

Vclix Ad-Network

May, 2013 - Sep, 20163 yr 4 months

Led campaign management and execution across CPI/CPA/CPC/CPL/CPM models, ensuring optimal client ROI. Managed client relationships to drive top performance and setup partnerships with global ad networks. Negotiated with affiliates and coordinated technical integrations for seamless campaign operations. Coordinated with operations for S2S integrations, including Postback URL and Pixel setup, using tracking platforms like Cake and Has Offers, and analytical tools like AppsFlyer, MAT, and Apsalar. Conducted campaign and creative analysis to optimize future productivity and managed email databases.

Education

PGDM/MBA Marketing
Era Business School (2013)
Bachelor of Computer Application (BCA)
Commerce College, Rajasthan University (2010)