Aastha Joshi

Aastha Joshi is a strategic brand consultant and seasoned marketing professional, currently leading Brand & Content at Sparkl Edventure, a next-gen EdTech platform revolutionizing personalized tutoring across IB, IGCSE, CBSE, NEET, JEE, and AP curricula. At Sparkl, Aastha drives end-to-end brand strategy, from positioning and narrative development to cross-platform storytelling and performance-driven campaigns. Her work brings together data-backed insights, deep consumer empathy, and creative innovation to build brands that resonate with students, parents, and educators alike.

Previously, Aastha served as Brand Manager at Aakash Educational Services Ltd., where she led high-impact brand campaigns, collaborated with top-tier creative agencies, and amplified brand presence across traditional and digital channels. Her role also included launching in-house podcasts and internal engagement initiatives to strengthen company culture and employee advocacy.

Across her global marketing journey, Aastha has delivered measurable results:

At Keene Systems (USA), she crafted AI-driven marketing strategies that boosted engagement by 65% and click-through rates by 89%.

At My Personal Mentors (Canada), she enhanced customer experience workflows, improving satisfaction by 60% and driving a 73% increase in business opportunities.

At UpMedia Video Inc. (Canada), she expanded brand visibility and lead generation through content-first strategies, growing social presence by 30%.

With a background in Marketing Management and English Literature, Aastha bridges the gap between business objectives and brand storytelling. She brings strong command over tools like SEMrush, Google Analytics, HubSpot, and emerging AI-driven platforms, ensuring every campaign is grounded in performance metrics and strategic intent.