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Abhishek Tiwari

With years of experience in marketing, my journey has evolved from creativity, design, and content to strategic standpoint. I've become skilled at targeting diverse audiences, synchronizing cross-channel engagement, and honing traf generation. My goal is to align with the company's ethos, building enduring online communication channels that embody authenticity. By aligning marketing efforts with core values, I aim to create lasting brand connections, contributing to distinct and resonant presence in the digital landscape.
  • Role

    Social Media Marketer

  • Years of Experience

    5 years

Skillsets

  • Adobe Creative Suite
  • Search Engine Optimization
  • Meta Ads
  • Copywriting
  • Project Management
  • Google Analytics
  • Google Ads
  • Content Creation
  • Social media Management

Professional Summary

5Years
  • Aug, 2022 - Present3 yr 8 months

    Social Media Marketer

    CedCommerce
  • Oct, 2020 - Jul, 20221 yr 9 months

    Digital Marketing Executive

    Tech4Serve Food Business Consultant
  • May, 2019 - May, 20201 yr

    Social Media Executive

    Digital IMC
  • May, 2018 - May, 20191 yr

    Digital Marketing Executive

    Xpert Webtech

Work History

5Years

Social Media Marketer

CedCommerce
Aug, 2022 - Present3 yr 8 months
    Collaborated with companies such as Amazon, Zoho, Meta, Etsy, Walmart, TikTok, eBay as external POC. Promoted automated marketing solutions. Served as visualizer for graphic content and motion graphics team, providing narratives, goals, KPIs, brand guidelines, and innovative ideas. Presented value propositions to target audience. Orchestrated app installations through social media and third-party channels. Strategized social media calendar, tone, and narrative. Crafted buyer personas, refined value propositions, prepared analytical reports, drew insights, devised action plans, and created product presentations. Executed strategic media planning for Meta ads and implemented conversion rate optimization strategies. Guided creative team for innovative content.

Digital Marketing Executive

Tech4Serve Food Business Consultant
Oct, 2020 - Jul, 20221 yr 9 months
    Collaborated with marketing team to develop digital marketing strategy aligned with marketing funnel stages. Analyzed market trends, customer behavior, and competitor activities. Utilized data to segment target audience and created tailored messages for engagement. Made social media and content calendars for external clients. Mapped customer journey and developed strategies for brand visibility through social media, content marketing, influencer collaborations, and display advertising. Monitored metrics to gauge campaign effectiveness. Gathered and analyzed data to derive insights. Worked with cross-functional teams to ensure seamless customer journey. Communicated findings and recommendations to stakeholders.

Social Media Executive

Digital IMC
May, 2019 - May, 20201 yr
    Designed and implemented social media strategies to align with business goals. Developed marketing content for social media. Monitored online brand presence and engaged with users. Increased customer engagement through social media. Analyzed and reported campaign results. Managed relationships with vendors and suppliers. Managed Google ads and Facebook ad campaigns. Suggested and implemented new features for brand awareness. Developed tracking systems to measure post and campaign results.

Digital Marketing Executive

Xpert Webtech
May, 2018 - May, 20191 yr
    Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks. Created execution plans based on Google Analytics and internal data. Developed and executed print and digital marketing efforts. Leveraged MailChimp and AWeber for email campaigns. Implemented promotional and editorial strategies to improve engagement. Increased brand awareness through social media channel management. Utilized Google Analytics to monitor and analyze content success.

Education

  • Btech in Computer Science

    Gl Bajaj Institute of Technology & Management (2018)
  • Intermediate

    Bishop westcott school , Kanpur (2013)
  • High School

    Bishop Westcott School (2011)