Abin Jose

Portfolio Minor Project: Meta Ads Mastery beatXP Campaign: Developed a campaign strategy for BeatXP's Unbound Smartwatch and EcoXPods to boost sales through Meta ads, including campaign structure, budget allocation, and a dummy campaign with a slide presentation. Minor Project: Google Ads Mastery beatXP Campaign: Developed a six-month media plan for the beatXP Flare Pro smartwatch to boost sales, featuring a Google Ads campaign proposal, dummy campaign creation, and a video explanation of the slide deck and campaigns. Minor Project: Content Strategy & Calendar: Developed a comprehensive content strategy and a 4-week calendar for Mouthfully, adaptable for Instagram, YouTube, and LinkedIn.

Leveraged platforms like MoEngage and Acoustic to orchestrate impactful email, SMS, push, and WhatsApp campaigns while refining ad precision through Google and Facebook audience syncing. Seamlessly integrated user data via APIs, delivering actionable insights on retention, funnels, uninstalls, and behavior to drive engagement and improve performance. Ensured compliance with IP/Domain reputation, DLT registration, and WhatsApp approvals while mentoring junior team members in executing targeted strategies for superior outcomes.