Abin Jose

Planned, executed, and optimized programmatic campaigns for Uber across multiple regions, using platforms like Uber Ads Manager, GAM, and Criteo. Managed monthly campaigns with a combined budget of $1.5M+, ensuring consistent delivery, pacing, and performance across formats. Set up and launched digital campaigns, driving improvements in setup efficiency and execution accuracy.

Developed a campaign strategy for BeatXP's Unbound Smartwatch and EcoXPods to boost sales through Meta ads, including campaign structure and budget allocation. Developed a media plan for the beatXP Flare Pro smartwatch to boost sales, featuring a Google Ads campaign proposal. Developed a comprehensive content strategy and a 4-week calendar adaptable for Instagram, YouTube, and LinkedIn.

Managed MoEngage CEP to orchestrate impactful email, SMS, push, and WhatsApp campaigns and developed and executed media strategy and optimization through Google and Meta Ads. Seamlessly integrated user data via APIs, delivering actionable insights on retention, funnels, uninstalls, and behavior to drive engagement and improve performance. Ensured compliance with IP/Domain reputation, DLT registration, and WhatsApp approvals while mentoring junior team members in executing targeted strategies for superior outcomes.