Aditi Goyal

Set up and owned the go-to-market strategy for 7+ feature releases, contributing to activation rate improvements of up to 20% through structured launch planning, messaging, and multichannel execution. Increased core feature adoption from an 8% baseline to 27% by implementing targeted behavioral triggers and data-led user education sequences. Developed positioning and messaging for core AI-driven product capabilities, translating technical functionality into clear, value-focused narratives for users and internal teams. Owned the company-wide customer communication strategy, ensuring consistent messaging across lifecycle campaigns, product updates, and all customer-facing communications, including marketing, sales, CX, and direct founder communications to customers. Developed automated lifecycle journeys for trial and paid customers, saving more than 20 manual hours monthly and significantly reducing operational workload for Sales and CX teams. Enabled Sales and CX teams through high-impact enablement campaigns focused on upselling, CSAT, and user referrals to drive revenue growth and strengthen customer relationships. Transformed marketing reporting into a revenue-attribution model, directly linking product marketing initiatives to pipeline influence, revenue growth, and long-term retention. Increased ongoing engagement by launching a weekly user education newsletter and automated data reports for the entire customer base, improving product understanding and engagement. Worked cross-functionally with Product, Sales, and CX teams to align messaging, customer use cases, and go-to-market execution with business and product priorities.

Led go-to-market for 40+ features (major and minor), achieving an exposure rate of 70% and adoption rate of over 50%. Created end-to-end GTM playbooks with positioning, messaging, internal training, and launch communications for faster team alignment and execution. Built and refined product positioning and messaging frameworks by analyzing ICP insights, competitor gaps, and user feedback enabling clear differentiation. Created onboarding flows with product education videos, increasing user activation from 9% to 16%. Executed A/B testing for onboarding emails and in-app prompts, resulting in higher onboarding completion. Built a LinkedIn Newsletter from scratch, scaling it to 10,000+ followers, contributing to education-led growth. Maintained high email deliverability for monthly newsletter and lifecycle email campaigns (Brevo & Intercom), ensuring consistent 35-40% open rates. Improved product discoverability by implementing in-app prompts and feature tours, tripling engagement on newly launched features.

Accelerated conversion rate optimization on top-performing blogs to get more sign-ups. Authored middle and bottom-of-funnel content to increase traffic and generate more MQLs. Performed comprehensive research on the competitive landscape and analyzed competitors' channels and strategies. Built 900+ quality backlinks through channels such as Slack, FB, and email campaigns, increasing DR from 70 to 73.

Worked on On-page SEO & Off-page SEO of client websites. Conduct market research to better understand the trends across diverse platforms and audience. Performed keyword research and backlink program. Supported the marketing team by writing social media copy and content copies for the website. Responsible for social media marketing on Instagram, and FB. Partnered with clients to understand their product positioning and to incorporate in their ad copy for client satisfaction.