Aditi Pradhan

Sure. So I am basically a technical graduate. I, cleared my engineering back in 2018. And since then, I started working. I got placed in during my campus elections, in, with the company called Topper. That's that's when I started my career and then I get from, switching to multiple, companies for further growth and experience. And it has been around 5 years now that I have contributed to community, the management solely. So I've been involved in different kinds of roles. for example, community management, influencer marketing, brand management, engagement running engagement campaigns, organizing on and offline events, making sure that the community engages and grows further. so this is what my role comprises of. Along with that, it has been a combination of further other engagement activities, our digital marketing activities as well. For example, email marketing, social media marketing, and other stuff.

Yes. So far I have been, fortunate enough to have worked with different, industries. So I worked with placement tech. I worked with EdTech. I worked with e commerce and technology platforms, information and technology platforms, hyperlocal technology platform. So, while I was working at Magic Pin, which is one of the hyperlocal, technology platforms, I got a chance to interact with multiple brands because Magic Pen is a company that works in both the segments, be it b to b or be it b to c. so there I was managing a community of our users and, basically, power users along with the influencers who we were working with in order to among the brands that we were catering to. So that's where I got a chance, to work in the b to b segment as well where we had clients like, Nestle, we had Cafe Coffee Day, we had the 5 India, Verumuda, Clarks, and many other, renowned brands for which, my job was to create a strategy for helping them increase their visibility over digital, platforms, over social media platforms and help, them promote their upcoming launches and products, product features, amongst the audience. So that's when I got a chance to develop a strategy, make plans and execute the same as well. that helps them gain more, visibility, increase their brand awareness, and get the desired results. Be it application downloads of it, enhancing their app users or enhancing the, transacting users on a regular basis. Be it DAU, MEU, NPS Net promoter score or the CSAT score, customer satisfaction score, all simply the engagement on their platform in terms of likes, comments, transactions, view

Yes. So like I said, I have worked with brands like Nestle. I would like to give an example of the same company here. So for an instance, back then when I was working at Magic Pen, one of the clients were Nestle. And they were about to come up with a product called Nestle A Plus Milk, which was basically a product that would suit all the age types and members in a family. So basically, they wanted to project it as a product which can be used by, youngsters, elders, everyone in a family. So in order to project this product as a go to product for every person in a family, I had come up with different RTG is where, 1 campaign was based on collecting UGC content, user generated content, on how this milk is used by the females in a family, basically mothers, in order to provide nutrition to each and everyone in each and every family member, in their family. So we project it as it as a mother's favorite product, favorite brand, or for buying milk, because it has got the nutrients which are required for a baby. It has got the new baby in terms of a kid. It has got nutrients that would help her as a female to keep her body, good in terms of vitamins and minerals, keep up with them, and also for the elderly members in the family. So this is how we projected it as a go to, product for, the mothers in a family. Apart from that, another one was we projected where we projected this milk as the best kind of milk for every dish, every, other food item, that can be made using the product. So there again we, were successful to show it as

Yes. So many times, while people working with Fab India, our motto was to gain, online, visibility for the brand to enhance online visibility, for the brand along with enhancing the footfall over their experience stores apart from the normal stores. So what we did was we organized, photo shoot or, for the latest collection that they launched around the valley. And since it was, the occasion of the valley where people usually go out and buy stuff to decorate their homes, we use one of their experience centers. We got our influencers. Like I said, was working with Magic. When where I was also dealing with influencers to promote the brands who paid us for creating, visibility for them for their marketing. We use our influencers community to go to their experience center, do a photo did a photo shoot, used all their products to, under a campaign where the idea was to decorate your house, this Diwali, with fab India where you can get anything and, everything that is required to light your house up with the dazzling products that they, so there at that experience center, we, did a shoot where these influencers enacted as family members. and they used all the products there, to, you know, decorate their house. So there we, tracked, yeah, they retried the performance of this campaign by using Google Analytics and some other social media tools. We also, took the help of MO Engage and we used a few cohort based, tools, to analyze which age group, visited the website more after that advertisement was

Yeah. So for us, for me, specifically, product descriptions and reviews are very important for, any goal that you have in terms of marketing. Be it visibility, be it engagement, be it, the purchase of the product, which is basically sales, presales or post sales. So whenever a user goes if I talk about my own self, whenever a user goes to a website, the first thing that they notice about the product is the description whether it's a good fit for that user or not and then followed by the reviews to make sure that the product they're intending Dubai is a good fit or not or is as expected or not or is as described or not. So this definitely is a very important aspect for any company to ensure better branding and better, sales. So, talking about a structure, a format, yes. in my career, in my experience, whenever we have done campaigns on, you're increasing the positive reviews or getting the right description for the product to enhance the purchase, we always followed a review, standard, what do you say, format that people used to give reviews, in. And that is usually that was simply in a way that I'm telling you about the structure. It was simply in a way that it started with the description of the product in terms of the USPs, the features. First of all, we used to in, I mean, talking about the descriptions, the first thing that we use to outline is the features, the USPs followed by the case study or the problem statement and how this product, solves that problem. When it comes to reviews, rating out of 10, usability effective

Yes. So we have, created content for different, brands for their websites, and along with featuring them in our blog articles, going back to the experience at MagicBin. we had created different content pieces for, and a few other brands to, you know, to enhance the relevance of their products. So there were many campaigns that we executed during the New Year's, eve, during the valley and other occasions which are, highly celebrated in India and the countries abroad, be it Christmas, be it New Year's. So, these were some of those companies for whom we created for which we created the content pieces on their for their websites. Along it, and the list also includes a few brands in the lifestyle section. So like, really fast track, titan, more also into the space of lifestyle apart from the fashion stuff. coming to the blog articles, yes, at Magickin, we had blog. And in that blog, we used to feature these brands so that they get the visibility without making it look like activity. So, yeah, we used to feature them as the top 10 brands to, vouch for when it comes to your skincare or the top brands that you can trust all the time for your fashion needs or for your, lifestyle requirements. That's how we have been publishing blog and featuring the

Yeah. So, there was a social media campaign around Raksha Bandit. so the I'll give you the idea of it quickly. So the Content that we used there was a bond of affection and a bond of, security. That's where in that UGC come PGC campaign, We gave out the description as a campaign where people were expected to post pictures, a lot of with their loved ones whom they feel the most secure with or whom with whom they feel the most connected to, and celebrate Akshayapandan with them. So not idealizing it, traditionally, or, you know, in the in the ancient times or by the culture, I mean, by Indian traditions. Raksha Bandhan is specifically a bond or a festival between a brother and a sister and has to be celebrated between them only. And that's why it's called, festival of siblings. But, actually, it's not. This is what we tried to project that this is simply a festival of affection of ex, that whoever you feel most connected with is someone you in Thai, Rakitu, and that's what the bond, that's where the bond is celebrated in terms of Raksha building. So then we asked people to participate in it by posting a picture of that person whom they feel most connected with on social media and explaining how, and what Rakshaman means to them with to that person. It was a huge success. People posted their pictures with their siblings. They posted their pictures with friends, family, parents, and with that text. So it was a great, successful event, and the engagement was way beyond our expectations, which was around to send.

Yeah. So like I mentioned earlier that we've got photoshoots done. We've got, multiple offline events done. I have had a great, experience of working with videographers, photographers, designers. Whether I talk about the photo shoots or the offline testing events that I, executed that I organized at Magic Pen with influencers or, where we had in house influencers along with, external influencers as well. so there was a collaboration with content creators too along with, designers and photographers. Apart from that, at Class Plus, which was an band that I worked with, a year back. With them, also, we got a chance to organize a few offline events with some of the celebrities, like, Saurabh Ganguly, who was the brand ambassador of, Class Plus. There, again, I had a great experience of working with videographers, photographers, designers because the whole event was to be planned with their help. And, there are so many nitty gritties of, organizing or executing an event, which is offline. so right from planning, the event as to what will happen when the chronology of all the events which are being planned, been making sure that everything falls into sequence and every moment is captured. There's a good, there's a good, you know, there's a good, storytelling which is required, and that can only be done when you, collaborate with people like photographers, videographers. So these are the people with whom you have to share your expectations, have to tell them the idea that you have in mind the concept, and they will help you tailor it all together to make it more meaningful to make it look much more meaningful. so this is what, this is how my experience has been working collaboratively, collaborate collaboratively.

So it's simple. so the first thing that we keep in mind is scripting. While we are scripting, we make sure that we follow 3 steps. 1 is, detailing the problem statement. 2nd is offering this, helping the audience understand what would be the possible solution. And the third is offering our product or service as the best solution possible. So this is the process that I follow when it comes to video content because highlighting the problem is very important no matter how good your product is unless the audience is able to relate to it. So one is, detailing the problem statement has which is very much relate which should be very much relatable to the audience. And once they start relating to it, then it should come to the probable solutions. That, okay, if this is the problem, these all are the possible solutions that you can refer to. Now then comes the best possible way out there. So that's when we come up with the script on our product or is that the why to choose the service? Why is this service the best out of all the other services available in the market? And how are we so confident about it, we present reviews. We, predict the, we put up product demos, tutorials, DIYs. So, yeah, this is the process that I

Yeah. In order to keep a track, of managing while managing multiple projects at the same time, I usually go by different tools. So far, I've been able to use, different tools like, be it Mixpanel, be it, metaverse, be it meta base, be it Google Analytics, and other tools like that. So these tools actually help me. Yeah. So these tools actually help me to keep a track of all the, campaigns and projects going on together at one place. And also they help me not get deviated from, where I left the campaign last. So it helps me start from where I left it last. And that's how I never miss out on any detail. Even the minuteest detail, is something that I'm able to keep a track of because I have got tools to manage the same. And, for my personal use, I maintain an Excel sheet where I have put different tabs for different projects, and I keep a tally of all the outcomes there in that sheet for quick and handy, check, whenever I'm not able to access the tools, in case I'm out or in case I'm not able to access the laptop.