Adya Bhardwaj

• Representing the Faculty of Mathematics by leading tours, engaging with prospective students and families, and supporting outreach events to enhance recruitment efforts

• Led and organized diverse events (research, career, social) to empower women+ in the Faculty of Mathematics, fostering an inclusive and engaging community • Played a key role in organizing multiple Women of Waterloo events, overseeing ticketing, material distribution, and activity coordination to enhance participation and engagement • Co-led three Apples, Bananas, and Clementines (ABC) booth days, managing setup, operations, and student engagement to promote well-being through healthy snack initiatives

Refined product messaging to enhance brand positioning of RockED's automotive training solutions. Executed GTM strategies for new product features, achieving a 20% increase in adoption and 30% rise in sales within the first quarter. Streamlined marketing campaign processes, reducing turnaround time by 30% and increasing efficiency by 40%, resulting in a 25% ROI improvement. Developed an analytics dashboard for performance tracking of key KPIs, leading to a 15% boost in campaign optimization and a 20% increase in conversions. Implemented targeted re-engagement strategies, increasing customer retention by 25% and reducing churn. Revitalized email marketing campaigns, achieving an increase in open rates by 30%, 25% boost in click-through rates, and 20% growth in conversions through strategic A/B testing and segmentation. Optimized push notifications, achieving a 40% increase in open rates and a 15% rise in conversion rates. Enhanced customer acquisition through targeted campaigns, increasing new sign-ups by 20% over six months. Established a formal feedback process via surveys and sentiment analysis, raising customer satisfaction by 20% and user retention by 15%. Designed automated marketing flows (onboarding, features ), resulting in a 35% increase in user engagement and a 25% boost in email click-through rates. Optimized website and SEO, improving organic rankings by 40%, increasing traffic by 30%, and reducing bounce rates by 15% in six months. Redesigned landing pages and improved UX, enhancing visitor-to-lead conversion rates by 25% and decreasing bounce rates by 15%. Boosted Monthly Active Users (MAU) by 30% and Daily Active Users (DAU) by 25% through tailored campaigns. Enhanced LinkedIn presence, resulting in a 50% follower growth and a 30% increase in engagement. Re-engaged inactive users, increasing engagement by 35% and boosting monthly usage by 20% and daily usage by 15%.

Streamlined and planned Innovaccer's comprehensive digital marketing strategy, driving growth across all categories and enhancing the brand's digital presence globally by 45% (US, UAE, and UK markets). Achieved 2,200+ SQLs with a conversion rate of 20%, resulting in $1 million in sales revenue. Optimized PPC campaigns on Facebook, LinkedIn, and Google (SEM), elevating awareness for Innovaccer's products, resulting in a 40% increase in click-through rates and a 25% increase in conversions. Orchestrated the development and execution of employer branding and hiring advertisements, yielding a 20% increase in qualified applicants and reducing time-to-hire by 10%. Collaborated with cross-functional teams to implement process improvements that refined marketing operations and maximized overall efficiency, reducing marketing costs by 15%. Carried out competitive research using market intelligence and consumer insights to refine products and product messaging, resulting in a 25% rise in customer satisfaction and a 20% increase in retention.

Produced engaging digital content increasing brand presence across the US and India, resulting an increase in website surge by 30%. Conducted secondary research on diverse content strategies, providing valuable insights that informed marketing strategy decisions and resulted in a 15% increase in lead generation. Curated a comprehensive content strategy, authoring 51+ impactful requirements including thought leadership articles, technical resources, award nominations, driving engagement and industry recognition.