Akhil

Responsible for creating and executing full-funnel marketing strategies for fintech product. Managing 7 digits budgets and maintaining ROAS of 70 to 80. Responsible for generating, nurturing and converting the leads. Working with the in-house CRM tool and making sure to get most out of the customer segmentation. Working closely with the sales team and optimizing the campaigns based on the feedbacks. Optimizing the conversion rate by implementing various growth experiments. Engaging with the existing leads and pushing them to the further stages of the funnel. Working with the omni channels like WhatsApp and email marketing.

Planning and executing creative marketing strategies based on the client's goals. Spent over a million dollar budget on paid ads and generated 9 digits revenue. Worked on an ecommerce project and made it possible to grow the revenue numbers faster with a high customer retention rate and return on spent. Optimized and improved the performance of the campaign based on the data analysis. Worked with Facebook ads, Google ads, LinkedIn ads, Quora ads, and other native ad platforms. Planning the marketing funnel according to the organization's goal and work accordingly. Implementing growth strategies by experimenting with the essential problem statements. Working closely with the support and sales team to analyze the problems of users. Implementing best email marketing strategies according to the customer segmentation to get the best possible open and conversion rates. Working with CRO tools to increase the conversion rates on the website. Worked with influencer marketing and collaborated with niche influencers for promotions. Worked closely with SEO and social media teams and created engaging content to grow business organically in terms of search rankings and social media engagement. Expertise in writing marketing ad copies, email copies and blogs according to the target audience. Implemented effective SEO (on page and off page) strategies to optimize the search rankings and achieved top 1 in SERP on hero products.