Akshaya Harish

Manage a yearly ad budget of INR 2.4 crore with a 2x ROAS, utilizing platforms such as Meta, Google Ads, LinkedIn Ads and YouTube Ads for effective campaign execution. Reduced CPL by ~30% across key campaigns through creative testing, audience refinement, and landing page optimizations. Monitor campaigns daily and resolve delivery issues, CPL spikes, or lead quality drops through rapid optimization. Collaborate with cross-functional teams (sales, Content, Product) to align SEM and paid media strategies with overall business goals.

Led end-to-end management of paid social channels, including campaign setup, daily optimizations, budget allocation, and performance analysis. Strategically planned, executed, and optimized 15 Lakhs monthly budget across paid marketing platforms. Successfully scaled GUVI's user database from 5 Lakhs to 30 Lakhs through impactful branding and performance marketing activities. Managed end-to-end social media operations, including content creation, copywriting, and publishing, contributing to ~10K monthly follower growth. Independently owned end-to-end webinar execution for GUVI Zen Class products, managing up to 12 webinars per month from planning to conversion. Drove ~800-1,200 registrations per webinar through paid campaigns, with select webinars generating 1015 on-the-spot conversions. Deployed hyper-personalization campaigns across channels (web push, mobile push, email, SMS) using MoEngage, driving increased engagement and conversions.