Alokita Sharma
A B2B Marketing professional with 4+ years of experience in the SAAS technology industry in the hospitality sector. A specialist in the areas of Demand Generation, Content Writing, Database Management, and Secondary Market Research/Competitor Intelligence Programs.
- Role
Growth Marketer
- Years of Experience
5 years
Skillsets
- Campaign Management
- Competitors analysis
- Email content writing
- Secondary market research
- Growth marketer
- Hubspot
- MS Excel
- MS Powerpoint
- MS Word
- Salesforce.com
- Zoho
Professional Summary
5Years
- Jul, 2022 - Sep, 2022 2 months
Demand Generation/Growth Marketer
AbstractOps - Jul, 2021 - Jun, 2022 11 months
Growth Marketer - Senior Associate
Centilytics - Apr, 2018 - Jun, 20213 yr 2 months
Senior Associate Marketing
Cvent India Pvt. Ltd. Senior Business Development Executive
Centilytics- Apr, 2017 - Jun, 2017 2 months
Marketing Intern
Bottle Openers Pvt Ltd.
Applications & Tools Known
MS Excel
Zoho
HubSpot
MS Word
MS PowerPoint
Work History
5Years
Demand Generation/Growth Marketer
AbstractOpsJul, 2022 - Sep, 2022 2 months
Idealizing, strategizing, and working on Account-Based Marketing. Focusing on the increase in sales funnel through marketing. Initiating direct channel marketing via email and LinkedIn. Conducting competitor analysis to study the product niche. Generating qualified leads from various portals based on ICP.
Growth Marketer - Senior Associate
CentilyticsJul, 2021 - Jun, 2022 11 months
Idealizing, strategizing, and working on Account-Based Marketing. Focusing on increasing the sales funnel through marketing. Formulated campaigns with more than 10% click rate. Managed HubSpot and ZoHo campaigns.
Senior Associate Marketing
Cvent India Pvt. Ltd.Apr, 2018 - Jun, 20213 yr 2 months
Research, organize, and support campaign management for Kapow. Increased Kapow's database by 233% in a year. Built CRM process flow guides. Handled competitor analysis and performance tracking.
Marketing Intern
Bottle Openers Pvt Ltd.Apr, 2017 - Jun, 2017 2 months
Analyzed social media performance of brands. Responsible for online reputation management and mapping performance.
Senior Business Development Executive
CentilyticsIdentifying qualified leads and making them aware of the Cloud Management Platform benefits. Successfully bringing 3% closed influenced won every month. Delivering presentations and managing demo materials for the sales team.
Education
PGDM (Marketing and Human Resources)
Apeejay School of Management (2018)