Alokita Sharma

Idealizing, Strategizing, and working on Account-Based Marketing. Focusing on the increase in sales funnel through marketing. Increased the sales booking by 5% in a single month Initiating direct channel marketing via email and LinkedIn. LI acceptance rate 2-3% Competitors Analysis to study the product niche and environment. Did a deep search on more than 10 competitors under different product verticals. Identifying process loopholes and maintaining the overall balanced mechanism between sales and marketing. Generating qualified leads from various portals based on our ICP . Mined a list of 500+ core leads based on sales asks.

Idealizing, Strategizing, and Working on Account-Based Marketing. Focusing on the increase in sales funnel through marketing. Battlecard formulation for a deeper understanding of the market offerings. Formulated multiple campaigns with more than 10% click rate and 5% on-call bookings HubSpot and ZoHo campaign management and looking into overall seamless interaction between sales and marketing.

Research, organize, and support campaign management for Kapow, a Cvent-acquired company. Increased Kapows database by 233% in a year CRM process flow building guides into the proper flow of channels between sales and marketing. Create unique and SEO-based content to market the venues of Kapow, a Cvent-acquired company. Listed more than 100 restaurants on their website as per their target ICP . Create & manage dashboards on MS Excel & Salesforce.com to analyze marketing metrics, pipeline reports, opportunity stage movement reports, and event & campaign performance tracking. Handled a team of 7 people with 110% quality checks and 150% self-production KPI measurement. Perform competitor analysis and prepare Feature Analysis reports referred to by stakeholders across the company. A complete study of the Go-To market and suggest strategies to target the same.

Social Media Analysis of Brands such as FABER, RELAXO, FITNESS FIRST, CARRIER MIDEA, TECNO MOBILES, etc. Weekly and Monthly Performance Analysis of brands Responsible for Online Reputation Management of brands and mapping their performance.

Identifying qualified leads and making them understand our Cloud Management Platform and its benefits. Onboarding new customers, and helping client success executives with final deal closure. Successfully bringing 3% closed influenced won every month Delivering Presentations and engaging the customers to stay in the funnel. Managing 1 pager and demo materials for the sales team.