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Aman G HeHim

Vetted Talent

Aman G HeHim

Vetted Talent

Used to manage E2E Google play account with both (EMEA and APAC regions), understand economics of marketing mix modelling such as economics of programmatic etc.

Handled $1.3- $2 million budget per quarter for APAC.

Worked upon below tools/softwares extensively:-

* Olive and datalab for placement Creation and anomaly detection

* DSPs (DV360, TTD, Adelphic, verizon)

* Google Ads, CM360

* 3rd party measurement vendors (Neilson In-platform, IAS, DV)

* Power BI (Advance Analysis and Visualization), Lookr Studio

* Predictive Modelling (Supervised learning :- Multivariate Linear Regression, Time series forecasting using ARIMA)

Advance optimizations for Even pacing of APAC markets, daily/weekly depending upon performance of tactics/LIs.

What a month looks like as MAE:-

* Weekly comprehensive Deep-dive commentary for Audience segments/ IOs and tactics/ LIs to interpret seasonality, trend and cyclicity in revenue to RGT/Client.

* Daily pacing and Advance pacing optimizations when Req.

* MoM analysis:- Revenue centric optimization on MoM basis. Analysis is done on MoM basis for audience segments and tactics for revenue centric optimizations and suggest advance optimization changes as per performance.

* Daily BPFL Violation checks

* Weekly Health Checks on thursday.

* Impression reporting BI - Weekly

* Client Calls Twice a week.

What I bring:-

I Bring diverse acumen and a dynamic skillset to the table and my Repertoire has found new horizons.

I am working on enhancing my IQ and EQ, and now I have not only just dipped my toes into the holy waters of TQ, but prepared a dashboard in Power BI for my team for MoM Analysis where I provided a tonne of data solutions that have been provided using DAX and power queries.

I enabled ML and AI to get actionable Intelligence insights. Adding to that, I know Predictive modeling in R and Python, where I predicted the Budget for the next quarter using a linear regression model (replacing manual forecasting that we do) + I prepped the model for time series analysis to interpret seasonality, cyclicity, and trend components in the data which is insurmountable to do by a human being.

Currently working on Neural network, MLP for a marketing use case and automating analysis and recommendations via chat gpt.

All this Sweet creamiest layer of the cake should have a rigid foundation that is of 2 masters as below:-

PGDM IB and Marketing

Data Science Master's program

Used to manage E2E Google play account

  • Role

    Ad Ops Associate, Amazon and other brands (NA region)

  • Years of Experience

    3 years

Skillsets

  • Content Writing
  • Python
  • Troubleshooting
  • Marketing
  • Data Mining
  • Marketing Campaign
  • QA
  • TensorFlow
  • Deep Learning
  • ML
  • Quality Assurance
  • Power BI
  • ALM
  • Scala
  • SQL
  • Database
  • R
  • ETL
  • Account Management - 3 Years
  • Account Growth - 2 Years
  • Account Planning - 1 Years
  • Cross-sell
  • Upsell
  • Go
  • DV360 - 3 Years
  • CM360 [DCM] - 3 Years
  • Data Analysis - 3 Years
  • AI
  • Apache Spark
  • Meta
  • Spark
  • Google Ads
  • LinkedIn
  • Firebase
  • Data Science
  • DV360 - 3 Years
  • Reddit
  • Apache
  • Big Data
  • Machine Learning
  • CM360
  • ELT
  • On
  • Exchange
  • Email Marketing
  • Algorithms

Vetted For

7Skills
  • Roles & Skills
  • Results
  • Details
  • icon-skill_image
    Jr. Paid Media Performance MarketerAI Screening
  • 58%
    icon-arrow-down
  • Skills assessed :Conversion Campaign Optimization, Google Ads - Search, Meta Ads, Performance Max, Google Analytics, LinkedIn Ads, Strong Attention to Detail
  • Score: 52/90

Professional Summary

3Years
  • May, 2023 - Dec, 2023 7 months

    Greater India Media Associate

    HP
  • May, 2023 - Present1 yr 11 months

    Greater India Media Associate, PS

    HP
  • Aug, 2021 - May, 20231 yr 9 months

    GroupM

    Google B2B (NA, APAC and EMEA Regions)
  • Dec, 2020 - Aug, 2021 8 months

    Ad Ops Associate, Amazon and other brands

    Kinesso, IPG
  • Dec, 2020 - Aug, 2021 8 months

    Ad Ops Associate, Amazon and other brands (NA region)

    Kinesso, IPG, Mumbai
  • Aug, 2021 - May, 20231 yr 9 months

    Media activation executive, Google B2B

    GroupM

Work History

3Years

Greater India Media Associate

HP
May, 2023 - Dec, 2023 7 months

    Leading the business units comes under personal systems such as Gaming - Omen, Non Gaming - Pavilion, AIO, Elitebook, Chromebook.

    In 3 months, I learned the extraction part of it and through dataslayer and automated a report for Our Marketing Managers for which I recall receiving a recognition as well.

    I worked on diverse tasks such as switching to tags from trackers (greatly helped me having more control over blocking sensitive content) to Handling E2E accounts on DV360, Google ads, Amazon, Facebook and LinkedIn.

    I run YT/CTV/PG/Direct deals on DV360 and Amazon(PG/PMP and Product searches/browsing/purchases TG) platforms

    As of now in the process of automating monthly accruals for PS and moving to CIVA optimizations on DV 360.

Greater India Media Associate, PS

HP
May, 2023 - Present1 yr 11 months
    Having received the media brief we create unique Jump IDs then cerate tsheet and send it for trafficking. Once we receive tags/trackers we send it across with assets we receive from HP studio or Magnon team to vendors for PG deals and get the setups ready on DV360 (Truview Open exchange PG deals and also Instant deals, BLS), Amazon, Google ads, LinkedIn, META, Reddit ETC. My responsibilities include: - managing associates, making sure we are on track with key KPIs such as VCRs, C2Vs, DPVs on AMAZON. We work on proxies such as CPLs, CPMs (for NSK YT) and CPVs (for SKP YT) for aforementioned KPIs. I handle whole PS vertical which accommodates: - Elitebook, AIO, Chromebook, Pavilion in Non- Gaming and Omen in gaming.

GroupM

Google B2B (NA, APAC and EMEA Regions)
Aug, 2021 - May, 20231 yr 9 months

    GroupM

    Full-time 1 yr 10 mos

    Full-time 1 yr 10 mos

    Delhi, India Hybrid

    Delhi, India Hybrid

    • Media Activation Executive
    • Media Activation Executive
    • Aug 2021 - May 2023 1 yr 10 mos
    • Aug 2021 - May 2023 1 yr 10 mos
    • Manage E2E Google play account with both (EMEA and APAC regions), understand economics of marketing mix modelling such as economics of programmatic etc.
    • Handled $1.3 million worth budget on an average for the quarter for programmatic channel.
    • Work on DSPs such as DV360 and google ads extensively.
    • Advance optimizations for Even pacing of APAC markets, daily/weekly depending upon performance of tactics/LIs.
    • Analysis is done on MoM basis for audience segments and tactics for revenue centric optimizations and suggest advance optimization changes as per performance.
    • Utilized DV360, CM360, and Google Ads to execute targeted advertising campaigns across multiple platforms.
    • Developed algorithms and leveraged machine learning models to optimize marketing campaigns for maximum ROI.
    • Generated insightful reports using Power BI for tracking marketing campaign performance and providing actionable recommendations.
    • I am working on enhancing my IQ and EQ, and now I have not only just dipped my toes into the holy waters of TQ, but prepared a dashboard in Power BI for my team for MoM Analysis where I provided a tonne of data solutions that have been provided using DAX and power queries.
    • I enabled ML and AI to get actionable Intelligence insights. Adding to that, I know Predictive modeling in R and Python, where I predicted the Budget for the next quarter using a linear regression model (replacing manual forecasting that we do) + I prepped the model for time series analysis to interpret seasonality, cyclicity, and trend components in the data which is insurmountable to do by a human being.

Media activation executive, Google B2B

GroupM
Aug, 2021 - May, 20231 yr 9 months
    Revenue centric optimizations, worked on RMS/MIS for enhancing data integrity by troubleshooting outliers, creating variance reports for KPIs in G-sheet and worked on WoW, MoM, and QoQ reports, running firebase tests to guage revenue tracking for targeted OE inventory in CM360. Additionally, getting into advance optimizations to drive more revenue every month. Campaign E2E setup in Google ads and DV360, pacing of daily budgets, optimizing bids and budgets across markets for B2B & B2C Google Play account.

Ad Ops Associate, Amazon and other brands (NA region)

Kinesso, IPG, Mumbai
Dec, 2020 - Aug, 2021 8 months

    Ad Ops Associate role entails:-

    #DCM Trafficking

    #DSP Mapping

    #Extracting Reports

    #Trafficking DCO in DCM- Dynamic Creative Optimization

    #Generating Tags.

    #IAS/DV Wrapping

    #Pixel Implementation, in DCM as well as in TTD, DV360, Verizon, Adelphic

    #nielson in platform

    DSPs I work on:- TTD, DV 360, Verizon.

    Accounts I work with :-

    Amazon, Gallo, Norton Lifelock, Behr, Zillow, Nintendo, Sony, Levi's, Columbia etc

Ad Ops Associate, Amazon and other brands

Kinesso, IPG
Dec, 2020 - Aug, 2021 8 months
    Campaigns trafficking, mapping and creating ads. Such as (3rd party, tracking, DCO, Truview in Dv360) Tag creating, wrapping, implementing on DSPs and CM360. Worked upon DV360, TTD, Adelphic, Verizon and 3rd party measurement vendors such as kantar, Neilson Inplatform, DV and IAS.

Achievements

  • Advance understanding of the economics of digital media. (Quality assurance checks for ads in live environment, Creative QA checks, creating and QA of floodlight tags.
  • Deeper understanding of algorithms (Machine learning) running on websites.
  • Represented school at DAV National football competition and won second spot in the competition.
  • Represented school at DAV National kabaddi competition and won silver medal in the competition.

Testimonial

groupM

Google

Aman worked in my team for over 6 months and it was inspiring to witness his dedication towards learning new projects and taking on new skills. He went out of his way to support his peers and expertly handled the client conflicts. His ability to innovate automation to help steer operations efficiently is a special highlight on his skillset. I would definitely recommend him!

- namrta(manager)

Major Projects

6Projects

DV360/CM360 Best Practices

HP
May, 2023 - Dec, 2023 7 months

    I helped the team switch to tags to enable faster ad load and implement brand safety measures to block ads by implementing tagless integration via IAS.

    I helped the team create automated report for EOC analysis.

    I helped the team work with various vendors such as Hotstar, fandom, twitch, NDTV for RB and YT for SOV, Samsung for CTV and Inshorts for RB. I made sure that Everything is on track in terms of pacing and did budget optimization based on even the 1 day performance of various audience segments in PG deals.

    I found a way to retarget the audience we gathered from an instant desal via floodlight audience creation.

DV360

GroupM
Aug, 2021 - May, 20231 yr 9 months

    I pitched an automated report across Display side of business and take it to real time in Power BI via API called Windsor API Idea to directors and they liked it and see it fit and pitched it to the client.

DV360/ truview ads in DV

GroupM
Aug, 2021 - May, 20231 yr 9 months

    I along with my team worked and sought any problems that came across for our team for 9 markets we handled which was AU, SG, HK, NZ and some of INSEA markets and made sure campaigns are optimized towards ROAS on Monthly/ biweekly basis for our evergreen app install campaigns.

    I handled E2E campaign management, Budget pacing, new tactic launch, new campaign launches, anomaly reports for firebase tests we were running, MOM analysis ETC.

    I am quite well versed in below bidding strategies in DV360:-

    Maximize performance :-Conversions(requires floodlight), clicks, Installs(app line item only and requires floodlight or firebase)

    Maximize brand impact:- viewable impressions, CIVA (Video Line only), Viewable for at least 10 sec (video line).

    I also ran YT VAC Gads, VVC in dv360, VAS in DV360, BLS in DV and Instant/PG deals/Roadblocks/SOV

Ad Ops

IPG
Dec, 2020 - Aug, 2021 8 months

    I Know CM360, Trafficking tags, trackers, DCO, Display redirect, I created floodlights in CM360 and QAed in real time environment.

    DCM Trafficking

    #DSP Mapping

    #Extracting Reports

    #Trafficking DCO in DCM- Dynamic Creative Optimization

    #Generating Tags.

    #IAS/DV Wrapping

    #Pixel Implementation, in DCM as well as in TTD, DV360, Verizon, Adelphic

    #nielson in platform

Marketing Intern, Colgate Palmolive

Jan, 2019 - Dec, 2019 11 months
    Engaged with end consumers and did a market survey to understand market perception to enhance the product penetration in the existing market.

Marketing Intern, Future Group

Jan, 2018 - Dec, 2018 11 months
    Understanding the market perception towards the product and came up with a go to market strategy for the product to enhance its adoption among consumers.

Education

  • PGDM BCom (H)

    CBSE Institute Institute of Management studies

  • PGDM

    Institute of Management studies, Ghaziabad (2020)

  • BCom (H)

    Shyamlal College, Delhi (2018)

Certifications

  • Google Ads - Display Certification

    Google (Apr, 2023)

  • DV360

    (Apr, 2023)

  • Data science masters program

  • Advance excel