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Anas

I’m Anas, a Go-To-Market (GTM) Engineer, helping B2B SaaS founders, startups, and Staffing/Recruiting agencies automate and scale their outbound lead generation using tools like Clay, Smartlead, and LinkedIn enrichment workflows.

I design signal-based GTM systems in Clay that take the guesswork out of prospecting and let teams focus on what matters: closing.

With a strong foundation in email strategy and systems thinking, I offer:

-Signal-based lead sourcing triggered by funding, hiring, or tech adoption

-Automated outbound workflows that personalize outreach at scale

-CRM cleanup and automation, improving visibility and reducing manual tasks

-Automated high converting LinkedIn workflows.

-Consistent, high-quality lead flow that saves hours weekly and drives better pipeline outcomes

My work combines technical execution with a data-first mindset, rooted in a strong interest in Business Analytics. Whether it’s building MVP outreach engines, syncing CRMs, or turning raw data into repeatable systems, I bring structure, clarity, and measurable results to GTM operations.

  • Role

    GTM ENGINEER

  • Years of Experience

    3.3 years

Skillsets

  • Make
  • Signal-based lead gen
  • Zapier
  • Workflow
  • Smartlead
  • ServiceNow
  • Perplexity AI
  • Notion
  • Ms-office
  • AI
  • Hubspot
  • Data trending
  • CRM
  • Clay
  • ChatGPT
  • Canva
  • automation
  • Apollo

Professional Summary

3.3Years
  • May, 2025 - Present 11 months

    GTM ENGINEER

    Freelancer
  • Sep, 2023 - May, 20251 yr 8 months

    Risk & Transaction Monitoring Analyst - Fraud Analyst

    Starbucks
  • May, 2022 - Sep, 2022 4 months

    RECRUITER

    Aptiva Corp

Work History

3.3Years

GTM ENGINEER

Freelancer
May, 2025 - Present 11 months
    Designed and launched personalized outbound campaigns using Apollo, Clay, and AI tools, creating handcrafted-at-scale outreach for B2B prospects. Built and automated GTM workflows by connecting tools like Zapier, HubSpot, and Notion to streamline lead nurturing, onboarding, and reporting. Developed a lightweight content engine (webinars, blog drafts, feature updates, and community posts) using Canva and AI content-generation tools to support brand visibility. Implemented A/B testing and funnel optimization, tracking performance metrics, and iterating based on real-time insights to improve conversion. Evaluated and integrated emerging AI tools (ChatGPT, Perplexity AI, automation platforms) into workflows, improving campaign efficiency and scalability. Collaborated with sales and marketing stakeholders to translate data-driven insights into actionable growth strategies.

Risk & Transaction Monitoring Analyst - Fraud Analyst

Starbucks
Sep, 2023 - May, 20251 yr 8 months
    Managing transaction risks for one of the fortune 500 clients. Investment risk analysis and duplicate transactions analysis. Evaluated and leveraged statistical information, reviewing and problem solving to positively impact FP and FN portfolios. Training and mentoring for new hires for multiple projects including Account takeovers, Chargebacks, Loyalty Abuse management. Familiarizing team with AML/Compliance regulation. Integrating tickets with ServiceNow ITSM. Debugging SNow escalation tickets. Performing QA audits and sharing performance metrics to the team. Ensuring Adherence to regulatory, operations and compliance standards along with Thorough and Accurate Due Diligence in Fraud Decision. Regularly evaluated and updated fraud strategies to improve operational and financial company benefits. Established communication channels between departments which improved collaboration and efficiency in the AML and Sanctions Screening process. Collaborated with cross-functional teams to develop comprehensive AML and sanctions screening strategies.

RECRUITER

Aptiva Corp
May, 2022 - Sep, 2022 4 months
    Scheduled interviews with other healthcare professionals. Prescreened resumes prior to sending to hiring managers for consideration. Generated specific candidate pool for career opportunities through strategic placement of advertisements, evaluation of applicant credentials and conducting initial interviews and pre-screening assessments. Leveraged social media platforms and online job boards to advertise open positions and engage with potential candidates. Coordinated schedules to arrange management interviews with applicants. Advertised job opportunities on social media platforms and job boards. Improved office efficiency by effectively managing internal communications and correspondence.

Education

  • Bachelor of Science: Computer Application

    Osmania University (2022)