Anas Ahmed

Executed data-driven strategies with Facebook, Instagram, and Google Ads, driving impressive growth. Orchestrated growth, implemented Live Streaming and integrated Honest beauty reviews. Guiding cross-functional teams, launched pivotal features including Referral programs, Pankhuri Rubies loyalty systems, Product Redeems sections, and algorithmic enhancements. Nurturing proficient teams across domains including Social Media, Content Operations, Community Building, Creative & Video Production, and In-house Commerce Operations, strategically leveraged Facebook, Instagram, and Google Ads for notable surges in DAU, MAU, downloads, and sales. Amplifying user-generated content to 50K monthly, overseeing product catalog management, and executing gamification strategies, fueled engagement and content quality. Spearheading content activations, achieved exponential growth in watch minutes and participation. Conducted strategic experiments across Notifications, Email Marketing, Facebook Ads, Instagram Ads, and Google Ads, directly contributing to significant metric increases.

Played a pivotal role in onboarding prominent brands across diverse sectors, encompassing Beauty, Personal Care, Skin Care, Men's Grooming, and Fashion. Created a portfolio of over 250 onboarded brands. Demonstrated adeptness in orchestrating cohesive collaboration with cross-functional teams including marketing, supply chain, catalog management, finance, and other integral departments within the organization. Spearheaded the strategic onboarding of Multichannel Networks (MCNs), agencies, and influencers, aligning their content production with platform requirements. Strategized comprehensive content roadmaps across diverse categories spanning 8 languages (Hindi, English, Bengali, Marathi, Kannada, Tamil, Telugu, and Malayalam), optimizing engagement and user interaction. Identified and nurtured potential key accounts, leveraging data-driven insights to enhance their in-app performance, resulting in an impressive 20% average increase in engagement metrics. Successfully managed and led a team of Key Account Managers, fostering seamless collaboration and alignment with organizational goals. Orchestrated end-to-end onboarding and dynamic management of Social Media Influencers onto the platform, amplifying brand presence and augmenting user engagement.

Fostered the growth trajectory of the organization by forging strategic partnerships with brands, effectively activating their presence on the platform, and thereby exponentially increasing revenue streams and elevating brand visibility. This dynamic involvement entails the proficient application of advanced brand activation strategies. Optimization of intricate supply chain logistics, and astute navigation of commercial negotiations to align with overarching strategic business objectives. With a keen eye for detail and a profound understanding of market dynamics, streamlined the brand onboarding process, ensuring seamless integration and alignment with the platform's offerings.