Ankur Sharda

Develop growth strategies for user acquisition and engagement across Test prep categories. Lead cross-functional teams on experiments and funnel optimization. Analyze customer behavior across journey stages; execute channel campaigns. Manage organic/paid budgets with A/B testing for delivering positive ROI. Foster experimentation culture to enhance customer decisions. Work closely with business teams to help them achieve the revenue targets.

Drove 18% e-commerce revenue growth and 22% Customer Acquisition Cost (CAC) reduction through SEM, Meta Ads, content strategies, A/B testing, keyword expansion, bidding optimization, and consumer experience improvements. Built Tableau, Google Analytics 360, and Salesforce infrastructure for performance analytics, consumer insights, and customer lifecycle marketing to boost pipeline and retention. Mentored 5-person team of analysts and specialists, partnering with Digital Technology for on-site optimizations and fraud detection in high-volume consumer campaigns.

Led consumer market launch campaigns on Amazon, Meta, LinkedIn, achieving 14% market penetration and 17% quarter-over-quarter acquisition growth via paid search, social ads, and performance dashboards. Executed app install and engagement campaigns, increasing app contribution through Google, Meta, affiliates, with fraud prevention for optimized consumer funnels. Applied data-driven bidding, audience targeting, and rapid testing to meet revenue goals and enhance consumer engagement.

Directed performance marketing across SEM, display, and social, delivering 27% year-over-year lead growth and tripling inbound via customer lifecycle nurturing and affiliate partnerships. Created dashboards for ROAS tracking, competitor analysis, keywords, landing pages, and ad copy to inform global consumer strategies.

Managed $3M budgets for enterprise clients like Honda India, achieving 25% ROI/ROAS uplift via Account-Based Marketing (ABM), Google Display Network (GDN), YouTube campaigns, media optimization, and agency coordination. Delivered workshops and dashboards for integrated performance, collaborating with revenue and sales teams in matrix organizations.

Increased sales 18% year-over-year through analytics-led SEM, social campaigns, bid management, and affiliate partnerships targeting consumers.

Managed affiliate and performance campaigns for travel bookings, using analytics for ROAS, fraud detection, and channel optimization with direct consumer travel experience.