Ankush Singh

Lead demand generation strategy for a high-growth cybersecurity SaaS, owning budget allocation, forecasting, and pipeline targets. Owned demand generation strategy, GTM planning, and budget allocation across inbound + ABM, aligned to quarterly pipeline targets and revenue priorities. Scaled qualified pipeline 150% YoY by restructuring lifecycle stages, improving lead scoring/routing, and tightening Marketing-to-SDR handoffs. Reduced CAC by 30% by auditing channel efficiency, cutting low-performing spend, and reallocating to high-intent LinkedIn + Search; improved overall LTV/CAC efficiency through conversion and targeting improvements. Led 1:Few ABM using RollWorks + 6sense; increased target account penetration 40% through coordinated intent signals, persona messaging, and customized nurture workflows. Managed pipeline governance with Sales/RevOps: improved pipeline coverage visibility and pipeline velocity levers (speed-to-lead SLAs, stage conversion, campaign-to-SQL progression), improving Lead-to-Opportunity conversion 15%. Produced sales enablement assets supporting GTM and ABM (decks, one-pagers, battle cards, event/demo kits, talk tracks) to improve SDR adoption and meeting-book performance. Conducted ongoing competitive analysis and market research (customer needs, market trends, competitor positioning) to refine ICP targeting, messaging, and campaign strategy. Led major trade show strategy (RSA, Black Hat), shifting from badge scans to pre-booked meeting motions, generating $2M+ influenced pipeline. Ensured compliance in email marketing efforts (including GDPR and CAN-SPAM): consent practices, suppression governance, unsubscribe hygiene, and campaign audit readiness.

Managed digital strategy and HubSpot implementation for a portfolio of B2B SaaS and Healthcare clients. Managed $100K+ annual ad spend for NexTechAR; optimized Google Ads for virtual events and high-intent keywords, delivering 3.5X ROAS. Scaled inbound leads for ResMed India from ~150 to 450+ qualified leads/month (300% increase); supported launch of their D2C channel. Crafted comprehensive email marketing strategies aligned with business goals, delivering a 30% increase in customer engagement through segmentation, testing, and lifecycle optimization. Conducted regular market research to understand customer behavior and preferences, enabling targeted campaigns that increased open and click-through rates. Managed day-to-day client interactions for social media performance updates and identified new business/expansion opportunities across accounts. Managed a marketing team (digital, creative, operations) to execute multiple online and offline campaigns across clients. Trained and mentored new team members in digital marketing and creative execution to ensure alignment with brand guidelines and quality standards. Executed early-stage ABM programs (Terminus + Folloze) improving Tier-1 account engagement by 20%.

Led a cross-functional team of five creatives and marketers, improving campaign turnaround time by 20% while managing expectations for B2C clients. Executed cross-channel campaigns (Digital, Radio) delivering an average ROAS of 3X; optimized display campaign efficiency through rigorous A/B testing.

Boosted organic visibility by ranking 40+ high-volume keywords on the first page of Google through technical SEO and content optimization. Managed email nurturing campaigns in Mailchimp, improving open rates by 18% and Click-Through Rates (CTR) by 12% via subject line testing and segmentation. Ran paid campaigns on Facebook and LinkedIn that reduced Cost Per Lead (CPL) by 25% through audience segmentation.