Anupam Mishra

Developed and executed B2B digital marketing strategies for Fintech industry, increasing lead generation by up to 40% through targeted campaigns. Managed end-to-end marketing automation Zapier, Twilio, Clay, Warmly.ai and CRM. Managed PPC campaigns across Google Ads, Meta Ads and LinkedIn Ads, achieving an average ROI of 6-8. Conducted in-depth market research and competitor analysis to inform marketing strategies, ensuring alignment with market trends and business goals. Collaborated with product teams to create compelling marketing messages, product content, and campaigns that resonate with target audiences. Led SEO efforts, increasing organic website traffic by 250% and improving SERP rankings for key product keywords. Implemented and optimized email marketing automation workflows, leading to a 28% increase in lead conversion and nurturing. Provided regular analysis and reporting on campaign performance, using tools like Google Analytics, SEMrush, and HubSpot to drive data-backed improvements. Created high-quality content, including blogs, whitepapers, case studies, and social media posts.

Managed Paid Marketing, designed and strategized campaigns with quarterly budget planning and expected results. Set up the Email marketing process in Digital Marketing. Managed stakeholders, people management & resource management. Led SEO team & streamlined SEO execution and process with two SEO Executives.

Developed and executed comprehensive digital marketing strategies across various channels. Allocated funds effectively to different marketing initiatives and campaigns. Collaborated with the global CIO to identify marketing opportunities that support fundraising efforts. Managed global marketing efforts for all brands under Advatix Inc. Engaged and managed relationships with stakeholders to align marketing strategies.

Conducted optimization efforts to enhance campaign performance and executed strategies for maximum impact. Managed digital advertising operations for 'Estee Lauder & Company', overseeing brands such as Bumble & Bumble, Jo Malone, and Clinique. Assisted MGOMD onshore team in the UK with reporting and optimization tasks.

Collaborated with advertisers from Australia and New Zealand, assisting SMB and high-value clients. Assisted advertisers in strategizing campaigns across various Google properties including Search, Display, Video, Shopping, and App campaigns. Served as a Subject Matter Expert handling client escalations and leading a team of 15 peers.

Launched Amazon Ads Services in India. Assisted Indian Sellers in setting up their Brand Store on Amazon and optimizing campaigns for top-performing keywords and categories.