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Anuraag Verma

I’m a content-led B2B SaaS marketer with 10 years of experience building full-funnel content that drives pipeline, product adoption, and brand authority. Over the last 6+ years, I’ve worked in-house across SaaS products spanning MarTech, CX & personalization, and AI-powered platforms while partnering closely with product marketing, sales, and GTM teams.

My work sits at the intersection of strategy and execution: owning content strategy end to end, scaling editorial operations, and translating complex products into clear, compelling narratives for global audiences. I’ve led content for thought leadership, demand generation, SEO, product launches, events, and lifecycle programs—using performance data to continuously optimize impact.

Previously, I’ve also led product marketing as a Product Marketing Lead for a B2B SaaS AI search platform, managing cross-functional teams across content, marketing ops, design, and web. Earlier in my career, I built a strong foundation in demand generation and campaign marketing through marketing services and platform-led B2B tech roles.

I enjoy building systems as much as stories which means mentoring teams, improving processes, and ensuring content consistently supports business outcomes. Today, I’m focused on roles where content is treated as a strategic GTM lever, not just an output.

  • Role

    Senior Content Marketing Manager

  • Years of Experience

    10 years

Skillsets

  • A/B testing
  • Content Marketing
  • SOcial Media
  • Analytics
  • Copywriting
  • Demand Generation
  • Email Marketing
  • Event Planning
  • Product Marketing
  • SEO
  • UX writing

Professional Summary

10Years
  • Jan, 2024 - Present2 yr 4 months

    Senior Content Marketing Manager

    Algonomy
  • Apr, 2023 - Dec, 2023 8 months

    UX Writer in Training

    UX Writing Hub
  • Jan, 2023 - Dec, 2023 11 months

    Operations Manager

    Amarson Paints
  • Jun, 2020 - Mar, 2021 9 months

    Program Manager (Content & Demand Generation)

    Regalix
  • Jan, 2021 - Jul, 2021 6 months

    Content Creator

    Times Internet
  • Nov, 2021 - Dec, 20221 yr 1 month

    Content Specialist

    Optimizely
  • Jul, 2018 - Mar, 20201 yr 8 months

    Product Marketing Lead

    SearchUnify
  • Feb, 2018 - Apr, 2018 2 months

    Content Consultant

    Creative Circle
  • Jan, 2017 - Dec, 2017 11 months

    Content Strategist

    University of Southern California
  • Aug, 2013 - Mar, 2014 7 months

    Trainee Decision Scientist

    Mu Sigma
  • Mar, 2014 - Jun, 20151 yr 3 months

    Account Manager (Digital Marketing)

    Adjetter Media Network
  • Aug, 2015 - May, 2016 9 months

    Content Marketing Specialist

    Click Labs

Applications & Tools Known

  • icon-tool

    Facebook Ads

  • icon-tool

    Google Ads

Work History

10Years

Senior Content Marketing Manager

Algonomy
Jan, 2024 - Present2 yr 4 months
    Owned global content strategy and execution across thought leadership, demand gen, SEO, and events to feed pipeline for mid-market and enterprise sales motions. Scaled editorial operations: Built and managed a cross-functional content calendar spanning campaigns, newsletters, gated assets, and ABM plays. Drove measurable business impact: Improved registration-to-attendee ratios for flagship webinar series from 15% to 40%; grew newsletter open rates consistently MoM; lifted engagement and conversion on gated assets. Directed cross-functional collaboration: Partnered with Product Marketing, Digital, and Field teams to ensure consistent messaging; managed SEO, design, and video vendors, raising quality and efficiency. Introduced process discipline: Implemented centralized request/tracking for case studies and content performance dashboards, improving speed and visibility. Mentored junior marketers and managed external writers/vendors, raising content quality, speed, and alignment to GTM.

UX Writer in Training

UX Writing Hub
Apr, 2023 - Dec, 2023 8 months
    Completed training in UX writing, acquiring skills in crafting user-focused digital content.

Operations Manager

Amarson Paints
Jan, 2023 - Dec, 2023 11 months
    Managed office and on-floor operations at an industrial paints manufacturing facility.

Content Specialist

Optimizely
Nov, 2021 - Dec, 20221 yr 1 month
    Designed and launched the State of Content survey, gathering insights from 140+ customers to create a data-rich report and accompanying webinar that attracted 173 attendees. Developed blog and case study content that positioned Optimizely as a thought leader, driving a 15% increase in organic traffic and elevating brand authority within the industry. Developed scripts for demo videos utilized by customer success teams to streamline onboarding, resulting in higher product adoption and an increase in customer engagement during this critical phase.

Content Creator

Times Internet
Jan, 2021 - Jul, 2021 6 months
    Scripted and performed comedic videos for an Instagram audience, boosting engagement and brand reach.

Program Manager (Content & Demand Generation)

Regalix
Jun, 2020 - Mar, 2021 9 months
    Enhanced supplier and buyer engagement on SAP Ariba Discovery through targeted email content; increasing paid response rates by 4% and net-new buyer participation by 7%. Supported an extensive geo-diverse SEM campaign for Regalix JOT with conversion-driven ad and landing page copy; CTR grew from 0.8% to 2%.

Product Marketing Lead

SearchUnify
Jul, 2018 - Mar, 20201 yr 8 months
    Evaluated 80+ events for ; led marketing & comms. for 5 sponsored events annually. Developed & executed marketing plans for bi-annual product releases; 90% customers upgraded to new release. Conceptualized and managed website redesign & search projects; avg. session rose to 3 mins from 45 secs. Maximized database value by developing nurtures; increased avg. click-throughs on emails from 10% to 18%. Led third-party engagements with bodies like TSIA & Forrester; SearchUnify plotted in Forresters 2019 Wave.

Content Consultant

Creative Circle
Feb, 2018 - Apr, 2018 2 months
    Led content and creative execution across social, web, print, and video assets supporting brand positioning, lead generation, and sales enablement initiatives. Partnered with designers, photographers, and video vendors to deliver integrated campaigns; managed briefs, budgets, and production workflows end-to-end.

Content Strategist

University of Southern California
Jan, 2017 - Dec, 2017 11 months
    Created a monthly newsletter for 5000+ readership; introduced interviews and guest contributions. Developed a webpage to invite students to partner with the CTM Institute for research projects. Led planning of 6th Annual Beyond the PhD Career Conference for 300 USC PhD and Postdoctoral students. Identified keynote speakers and 30+ panelists for the event; served as primary POC for all event-related queries. Created copy for print and digital communications; prepared surveys and reports to gauge audience interest.

Content Marketing Specialist

Click Labs
Aug, 2015 - May, 2016 9 months
    Increased number of inbound leads by ~10%; key initiatives included creating & publishing an e-book which was downloaded ~1700 times as of June 2016 (book title Technology for an On-Demand Platform). Elevated brand profile and business development by creating case studies & client vignettes for the website. Conducted A/B testing of landing pages for content downloads & sign-ups; monitored and managed overall website/blog analytics to increase conversions and engagement. Proofread and edited a range of marketing communications content including brochures, emails, and letters.

Account Manager (Digital Marketing)

Adjetter Media Network
Mar, 2014 - Jun, 20151 yr 3 months
    Increased monthly website traffic by ~200x and social media engagement by 150% in 6 months for an e-commerce brand; created and optimized Facebook and Google Ads, New Media ads, Mailers to achieve this. Managed team of 4 media planners and executed lead generation campaigns (including websites, blogs, social media, email marketing etc.) for 7 critical accounts simultaneously with up to INR 500,000 budgets. Led internal branding for GEs (General Electric) Lineage Power office in Bangalore, in collaboration with graphic designers and the video production team. Awarded Employee of the Month - June 2014 for conceptualizing and executing the monthly social media plan for a national award-winning doctor in the field of assisted reproduction.

Trainee Decision Scientist

Mu Sigma
Aug, 2013 - Mar, 2014 7 months
    Optimized ad inventory portfolios and developed dashboards for tracking key business KPIs.

Achievements

  • Awarded Employee of the Month - June 2014 for work on national award-winning doctor's social media

Major Projects

3Projects

State of Content 2022

    Led survey development, analyst engagement, webinar and report creation for State of Content 2022.

A Pinch of Sass

    Hosted 8 episodes of A Pinch of Sass, a web show focused on answering audience questions with sarcasm.

The Cognitive Search Podcast

    Created and hosted The Cognitive Search Podcast (available on Spotify, TuneIn, Stitcher, Player FM).

Education

  • M.Sc. in Marketing

    USC Marshall School of Business (2017)

  • B.E. in Chemical Engineering

    Thapar University (2013)