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Asawari Musale

Experienced Digital Marketing Leader with 10 years of expertise in crafting and executing marketing strategies across digital and offline channels for leading B2B and B2C brands. Adept at managing diverse teams, building content strategies, and driving impactful brand collaborations to elevate visibility and engagement.



  • Role

    Brand Manager

  • Years of Experience

    9.8 years

Skillsets

  • SOcial Media
  • Digital Marketing - 8 Years
  • Brand Management
  • Content strategy & storytelling
  • Digital Marketing Strategy
  • Influencer marketing & ugc
  • Offline marketing campaigns
  • Performance Analytics
  • Social media Management
  • stakeholder collaboration
  • Team leadership & talent development
  • Leadership - 5 Years

Professional Summary

9.8Years
  • Sep, 2024 - Oct, 20251 yr 1 month

    Marketing Lead

    SaffronStays
  • Aug, 2023 - Aug, 20241 yr

    Head of Digital Marketing

    Ramee Group
  • Apr, 2023 - Jul, 2023 3 months

    Digital Marketing Manager

    Phoenix Mills Limited (Phoenix Palladium)
  • Nov, 2019 - Aug, 20211 yr 9 months

    Assistant Manager Digital Marketing

    The Phoenix Mills Ltd.
  • Oct, 2021 - Apr, 2022 6 months

    Social Media Manager

    Food Matters Group
  • May, 2022 - Mar, 2023 10 months

    Social Media Manager

    Buzzworks Business Services Pvt. Ltd.
  • Apr, 2016 - May, 20193 yr 1 month

    Manager Social Media

    Ethinos Digital Marketing
  • Sep, 2014 - Nov, 20151 yr 2 months

    Social Media Executive

    Bay Leaf Integrated Communication Solutions
  • Jan, 2014 - Mar, 2014 2 months

    Photo Intern

    CNTraveller Magazine

Applications & Tools Known

  • icon-tool

    Marketing Automation Tools

Work History

9.8Years

Marketing Lead

SaffronStays
Sep, 2024 - Oct, 20251 yr 1 month
    Directed marketing initiatives for 300+ luxury villas across India, ensuring smooth execution of pre-launch and post-launch campaigns. Led and expanded a 24-member marketing team, including designers, regional reps, and social media leads. Designed and implemented region-specific content strategies to maximize engagement and brand presence. Managed digital and offline marketing efforts, ensuring alignment with brand goals and stakeholder expectations. Built strategic brand alliances and collaborations to enhance SaffronStays visibility in the market. Oversaw internal and external communications, acting as the primary marketing liaison with villa owners.

Head of Digital Marketing

Ramee Group
Aug, 2023 - Aug, 20241 yr
    Standardized hotel collateral, ensuring consistency across all properties. Conceptualized content strategies to enhance social media presence and engagement. Coordinated corporate communication and vendor management to drive effective marketing campaigns.

Digital Marketing Manager

Phoenix Mills Limited (Phoenix Palladium)
Apr, 2023 - Jul, 2023 3 months
    Developed and executed a comprehensive digital marketing strategy. Managed social media, influencer collaborations, and data-driven campaigns.

Social Media Manager

Buzzworks Business Services Pvt. Ltd.
May, 2022 - Mar, 2023 10 months
    Directed digital marketing initiatives, including SEO, social media, and branding efforts. Managed a team of 7, ensuring seamless execution of daily marketing activities.

Social Media Manager

Food Matters Group
Oct, 2021 - Apr, 2022 6 months
    Managed social media for 7 brands, driving engagement and ORM efforts. Planned and executed monthly content strategies.

Assistant Manager Digital Marketing

The Phoenix Mills Ltd.
Nov, 2019 - Aug, 20211 yr 9 months
    Developed strategic plans for social media and internal campaigns. Managed social profiles and influencer relations.

Manager Social Media

Ethinos Digital Marketing
Apr, 2016 - May, 20193 yr 1 month
    Conceptualized content strategies and supervised team efforts for client success.

Social Media Executive

Bay Leaf Integrated Communication Solutions
Sep, 2014 - Nov, 20151 yr 2 months
    Created and managed content calendars and performance reports.

Photo Intern

CNTraveller Magazine
Jan, 2014 - Mar, 2014 2 months
    Assisted in photo documentation and topic research for editorial content.

Achievements

  • Trained Kathak dancer, awarded at district-level competitions.
  • Represented India at the 5th Baoshan International Folks Arts Festival, Shanghai, China.
  • Associate Member, AIESEC Mumbai (Social Work Department).
  • Backstage staff at Lakme Fashion Week 2013, Designer Jatin Verma.

Education

  • BMM

    V.G. Vaze College, Mulund (2013)

  • Class XII

    D.G. Ruparel College (2010)

  • Class X

    Shrirang Vidyalaya, Thane (2008)

Certifications

  • Advanced photography