Ashat Madathil

Could you help me understand more about your background by giving brief self introductions to yourself? Hi. I am Asha. I am from Chennai. I have five years plus, almost six years experience in SEO. My core subject is SEO, and I have a three plus years work experience in, uh, one of the top digital marketing agency in Chennai. And right now, I am working as an SEO manager in. It's almost one and a half years. And And based on my experience, my core subject is SEO, and I have two plus years of experience in Google Ads too. I have strong background in SEO. Uh, I did a lot of SEO practices in different category websites, uh, ecommerce, um, different category of websites. I am, uh, right now, I'm working in Aeropost. Right now, I'm handling Aeropost, uh, a shipping company. Uh, I have strong background in on page, off page technical, and local SEOs. Uh, right now, I'm handling, uh, the four step four type of SEO in Aero Post. Uh, I have a strong background of, uh, keyword analysis and content management system. I used to create a calendar for blogs, and on the usual structure of my SEO strategy is, uh, I used to optimize on pages with all the checklist I used to follow. Uh, I have a successful track record of, uh, creating organic traffics in, uh, 2,000 plus organic traffic through six blocks in last six months. And, professionally, I worked with the different category, universities, hospitals, real estate, uh, foreign SEO, US based companies, uh, websites. Right now, I'm working with a US based company. They have, uh, they have website with two languages, Spanish and English. I have a proven track record of ranking Spanish keywords plus English keywords in both of their websites. Um, and I am very strong on technical SEO. I have a successful track report on optimizing website with the quality pages p. Uh, I have strong, uh, technical skills to analyze technical issues through paid tools like age of same day, uh, Google search consoles too. I'm very confident on SEO with six years experience.

Yes. I worked both in dynamic and static website. Uh, in the case of dynamic website, we have more possibility to works by ourselves. We have easily works on the back end of websites. Uh, in dynamic websites, the, comparatively, we use to say in static websites, it's easy for JavaScript. When we use JavaScript, it's easy. So same way in dynamic website, we we used to work with plugins. Uh, Usually, I used to complete old on page task checklist, like optimize, uh, the best possible keywords for all pages and setting the keywords to title descriptions. H one tags optimize the card key content with keywords and analyze the possibility of, uh, same with canonical tags index, structured data, and regularly publish parallelist task works for backlinks. Starts for backlink works and other parties, uh, publishing blocks related keywords. We were created, uh, cornerstone content strategy for websites. Uh, I have a successful tracker code for, uh, ranking the websites with dynamic websites. For a real estate business, uh, we ranked more than 20 keywords on first page within six months based on the strategy we used, uh, like, optimizing the page and analyzing the, uh, what? Setting the same structure we were using, site map setting, uh, robot DXL tag settings. We usually use the, uh, follow the same structure only for all the process only. Uh, and the different type of structured techniques we were used and and analyze the, uh, website speed mobile optimizations too.

Team I worked as a team leader for an agency, uh, for three years. Sorry. By mistake, I clicked next to the question. Sorry. I don't know where to go back. Okay. Uh, actually, I worked as a team management for the for the three years. For the three years, I usually used to prioritize SEO. Nothing. I want to manage the time. For the proper time management, I create a SEO checklist for each website site and assign the teams for each task and analyze the performance through the sheet I given, and I observe the technical issues too. Sometimes people under me may not be, uh, uh, quality may not have enough quality to handle technical side. I usually used to observe the keyword performance, what are the things they completed. How will you measure the success of your link building strategy? Uh, usually, I used to work with, uh, uh, whatever strategy I used to for link building is. Uh, I used to create internal linking and external linking in my existing website. Site, I give more priority to link building strategy because I have pro uh, I know some set of blocks. The performance of blocks was comparatively improved through, uh, internal linking. In my existing websites, how much internal linking, uh, quality internal linking, uh, the con number of quality internal linking, uh, created non quality of impressions and clicks. And the other thing is creating link buildings from other popular websites. I used to create quality internal linking from popular sites, uh, and used to main used to observe the internal linking, how it works through Google Search Console, how many internal linking link to, uh, how many links we received used to check it through Google Search Console. And based on the, uh, actually, we published some set of, uh, external link building to the paid article submissions, uh, and, uh, newspaper submissions. Based on our six months analysis, we find that, uh, there is the visitors flow were increased.

What will you do if you notice a sudden drop off website start shrinking? Actually, uh, first of all, I used to check the latest Google algorithm updates. And second one, I used to check Google search console. Is there any manual penalty happened? And in which this happened? This is the two major factor used to consider. Uh, actually, recently, I faced a serious sudden profile website which rang you. And I identified it through Google search console. Uh, I just listed out what are the URLs for sudden drop of traffics and through I identified it through Google Search Console. The major, uh, way is to, generally, through Google Search Console, check the penalty, check the any, uh, unnecessary redirections or any no index settings in robots. So all that I check plus the latest Google algorithm updates too.

Actually, I used to create a checklist for link building campaign. Based on that, we were used to find out, uh, competitors' backlinks. First of all, the first process is to identify the best combat identify the list of competitors, and we were listed a download list of backlinks. They were they were ranking. And we were check the possibility of publishing possibility of creating links to that websites. Once we achieved that, we were directly, uh, and we were also keep some set of websites with the high page authority and free websites. Usually, in Indian website, I used to follow, uh, Deco, Pinterest, Facebook, uh, Twitter, Quora, LinkedIn. All these profile, I used to, uh, regularly post, ask questions, uh, publish comments, uh, publish images, uh, through I create links. Uh, so gradually, by working these five to six websites, I created large number of improvement on our website SEO performance. Same way, I used to find out some paid article submission sites and connect the persons with, uh, with our clients and explain or determine what type of, uh, backlink, what keywords we were required backlinks. Uh, and we were published paid, uh, back paid blogs for quality backlinks.

Two metrics I used on Google Analytics for improve SEO performance. I used to check, uh, URL landing. What it's mean? I used to check landing page experience usually, uh, users flow. And bounce rates through.

This is from your page. How would you resolve it? Yes. Uh, actually, right now, the website I'm working, uh, actually, the website is, uh, thirty years XP, a old website, and different people worked different set of strategy for the India Thirty Years. And when I start working through, uh, my existing company, uh, there is no SEO structure. Uh, there is no one page SEO. Exactly. It is zero SEO on on page and technical side. I started from the initial level, like analyzing the technical issues, uh, analyzing the technical issues, resolving each technical issues, unnecessary redirections, uh, no proper URL. In their problems I resolved. And the other major very recent issue I faced on my, uh, a tragic draw, a very high actually, I've I published more than six plus blogs on my existing company's website, and we were received almost thousand plus almost 200 organic clicks. And from one day onwards, we stopped entire traffics due to some technical issue. I went through all the algorithm updates, console everything, but, uh, I became so tense. And at last, I started checking URL inspection. From there, I understand that. It shows that URL note index due to redirecting. Actually, when I checked, it were open only. And I did the serious works for, uh, in back when I started setting external resetting the exa canonical stack, added the new blocks, uh, missing site links, and request URL inspection again. Still now the process was not resolved. Um, and, uh, within fifteen days, a serious research behind this works. I I had a discussion with my developer, and we create a video call by explaining the process by I I showed the search console, uh, the issues mentioning. And at last, I found that the what the developer did is he redirected all the blog pages to, uh, home page when a new visitor come. So what will happen there is if a new visitor come to the blog, it will open to the home page, then it will redirect it to, uh, the specific blog. So that create a critical issue on dropout of the NDR blog pages, then we resolved the redirection links from the website. And right now, uh, then I did URL inspection again. And right now, the traffic were started again. It is the one of the very complicated task I faced from daily, 20 clicks or, uh, daily, hundred hundred clicks from all web pages to zero clicks, uh, we resolve the issue within fifteen days.

Skip this one. Describe the situation where you had to defend your SEO strategy against actually, uh, this is the very common issue every SEO specialist facing to make understand the clients, uh, to the importance of setting set of keywords, uh, setting some technical side connection setting, importance of explaining tag manager analytics console, and our SEO strategy. It's very complicated one. And some clients, uh, some clients sometimes may not agree to, uh, agree to change the content for keyword optimization. Actually, I too faced the same situation soon many times. Sometimes, uh, I used to work with them. Sometimes they never ever allow us to touch. Uh, in an agency, uh, they told that, okay, they are not ready to work to touch one page SEO, so we just focus more on backlink building, quality paid ad paid backlinks under. So we were focused more on backlink building, plus, uh, we will analyze technical issues and hit the with the help of developer, we will resolve like that. And one side, I got chance to explain my requirement on quality SEO. Uh, I used to create meetings, video call meetings, and I share the screen. I explain the senior strategy of SEO with the competitor. I used to share the screen and explain, uh, show the competitors how their website is appear and what are the strategies they were used, what are the title they were used, where they optimized their keywords. So this type of requirement is necessary for every website success. So, uh, last time, the recent company strongly agreed my points, and they were very first, I I struggled to explain my strategy for SEO improvement. And then I started talking with video calls explaining my my points, my strategies with the, uh, real time examples explaining that the how competitors win on this top position because they were did these type of strategies. This time of explanation, they become understand the importance of making changes on these type of websites.

Your experience, HR, how would contribute to your SEO success stories? Really, uh, for the past two years, I'm using HRF as the main tool for my SEO growth, and I'm really loving to to work with the HRF because, uh, HRF, it's an excellent tool for me to identify competitors' keywords. I usually used to not find too much time to spend the best quality keywords. I usually used to search the Google, find out the best, uh, competitors' list, and find use the same to the search explore site explorer and check the check the how many backlinks they from there, I find out best keywords. I listed out a table based on nature. And the other thing is I create a project on my website, so I can easily identify the issues. So we from the weekly report from HRF, I can easily identify any technical issues that my website facing. And, especially, how HR have helped me is to helping to create, uh, find out the best backlinks plus, uh, content for the content creating helped a lot on finding the best keywords for my content strategy. And through weekly report, I easily identify the technical side issues. So age of I have a very good experience with age of, uh, my SEO strategy. Uh, sixty, seventy percentage of my SEO strategy with age of.

Most significant changes is, uh, semantic SEO. That is the most and it gave more and the each. These are the two most changes I recently observed. Uh, semantic SEO is the most one I usually started working for. The SEO based on semantic SEO. I usually find, uh, used to find out the synonyms of the keywords based on semantic SEO strategy, uh, for my website. And JavaScript, uh, importance of optimizing JavaScript's own website through the search console. Actually, very first, I used to find out the URL is on website only. Uh, reason most recent changes I found out the reason is, uh, JavaScript SEO. The importance of finding how much, uh, uh, the Google crawled pages, any JavaScript's missing render Google rendering pages issue. Uh, based on these analysis, I got a chance to understand, uh, no, in yeah. Semantic SEO and importance of JavaScripts on website. These two are highly, uh, help to me. And I give priority to mobile optimization and website loading speed. These two are also I give more priority based on the most recent algorithm and SEO trend change.