Ashat Madathil

Hi, I am Asha. I am from Chennai. I have over five years of experience in SEO. My core subject is SEO, and I have a three-plus years work experience in one of the top digital marketing agencies in Chennai. I am currently working as an SEO manager, having almost one and a half years of experience in this role. Based on my experience, my core subject is SEO, and I have two-plus years of experience in Google Ads too. I have a strong background in SEO. I have done a lot of SEO practices in different categories of websites, including e-commerce websites. I am currently working in Aeropost, a shipping company, where I am handling the four-step SEO process. I have a strong background in on-page, off-page technical, and local SEOs. I have a strong background in keyword analysis and content management systems. I create a calendar for blogs and follow a standard structure for my SEO strategy, which includes optimizing on-page elements with a checklist. I have a successful track record of creating organic traffic, with over 2,000 organic visits in six blocks over the past six months. Professionally, I have worked with various categories of clients, including universities, hospitals, real estate, and foreign SEO companies, including US-based companies. Currently, I am working with a US-based company that has websites in two languages: Spanish and English. I have a proven track record of ranking Spanish and English keywords on both of their websites. I am very strong on technical SEO and have a successful track record of optimizing websites with quality pages. I have strong technical skills to analyze technical issues using paid tools like Ahrefs and Google Search Console. I am confident in my SEO skills, with over six years of experience.

Yes, I've worked on both dynamic and static websites. In the case of dynamic websites, we have more possibilities to work by ourselves. We easily work on the back end of websites. In dynamic websites, comparatively, we use to say in static websites, it's easier for JavaScript. When we use JavaScript, it's easy. Similarly, in dynamic websites, we used to work with plugins. Usually, I used to complete an on-page task checklist, like optimizing the best possible keywords for all pages and setting keywords to title descriptions. I optimized the H1 tags, key content with keywords, and analyzed the possibility of using canonical tags, index, structured data, and regularly publishing parallel tasks for backlinks. I started backlink works and other parties published related keywords. We created a cornerstone content strategy for websites. I have a successful tracker code for ranking websites with dynamic websites. For a real estate business, we ranked more than 20 keywords on the first page within six months based on the strategy we used, like optimizing the page and analyzing what we were setting, the same structure we were using, site map settings, robot.txt tag settings. We usually follow the same structure for all processes. And we used different types of structured techniques and analyzed the website's speed, mobile optimizations too.

Team I worked as a team leader for an agency for three years. By mistake, I clicked next to the question. I don't know where to go back. Okay. Actually, I worked as a team manager for three years. For three years, I usually prioritized SEO. I want to manage my time properly. For proper time management, I created a SEO checklist for each website and assigned the teams for each task and analyzed the performance through the sheet I provided, and I observed the technical issues too. Sometimes people under me may not have the quality to handle the technical side. I usually observed the keyword performance and what they completed. How will you measure the success of your link building strategy? I usually worked with a link building strategy. I used to create internal linking and external linking in my existing website. I gave more priority to link building strategy because I have some sets of blocks. The performance of blocks was comparatively improved through internal linking. In my existing websites, I observed the number of quality internal linking, which created non-quality impressions and clicks. The other thing is creating link buildings from other popular websites. I used to create quality internal linking from popular sites and observed how it worked through Google Search Console, how many internal linking linked to, and how many links we received, which we checked through Google Search Console. And based on the fact, we published some sets of external link building through paid article submissions and newspaper submissions. Based on our six-month analysis, we found that there was an increase in visitor flow.

What will you do if you notice a sudden drop off website start shrinking? Actually, first of all, I used to check the latest Google algorithm updates. And secondly, I used to check Google search console. Is there any manual penalty happened? And in which area did this happen? This are the two major factors used to consider. Actually, recently, I faced a serious sudden drop in website traffic, which rang an alarm. And I identified it through Google search console. I just listed out what are the URLs for sudden drops in traffic and identified the issue through Google Search Console. The major way is to, generally, through Google Search Console, check for penalties, check for unnecessary redirections or no-index settings in robots. So, all that I check, plus the latest Google algorithm updates too.

I used to create a checklist for a link building campaign. Based on that, we would find out our competitors' backlinks. First, we identified the list of competitors and downloaded a list of their backlinks, which were ranking. We then checked the possibility of creating links to those websites. Once we achieved that, we directly targeted high page authority websites and free websites. In India, I used to follow platforms like Découvrez, Pinterest, Facebook, Twitter, Quora, and LinkedIn. I regularly posted, asked questions, published comments, and published images through these profiles, creating links. By working on these five to six websites, I saw a significant improvement in our website's SEO performance. Similarly, I found paid article submission sites and connected with our clients to explain the type of backlinks and keywords we required. And we published paid blogs for quality backlinks.

Two metrics I used on Google Analytics for improving SEO performance. I used to check URL landing. What does it mean? I used to check landing page experience usually, users' flow. And bounce rates through.

Yes, actually, the website I'm working on is thirty years old, an old website, and different people worked on different sets of strategies for the India Thirty Years. And when I started working with my existing company, there was no SEO structure. There was no one-page SEO. Exactly. It is zero SEO on the on-page and technical side. I started from the initial level by analyzing the technical issues, analyzing the technical issues, resolving each technical issue, unnecessary redirections, no proper URL. I resolved those problems. And the other major, very recent issue I faced on my website was a tragic draw, a very high traffic actually. I had published more than six blogs on my existing company's website, and we received almost 200 organic clicks. And from one day onwards, we stopped all traffic due to some technical issue. I went through all the algorithm updates, checked everything, but I became so tense. And at last, I started checking URL inspection. From there, I understood that the URL wasn't indexed due to redirecting. Actually, when I checked, it was open only. And I did some serious work on back-end issues, setting up the canonical stack, adding new blocks, and missing site links, and requesting URL inspection again. Still, the process wasn't resolved. Within fifteen days, I conducted a serious research behind this work. I had a discussion with my developer, and we created a video call to explain the process. I showed the search console, the issues mentioned. And at last, I found that the developer had redirected all the blog pages to the home page when a new visitor came. So, what would happen is if a new visitor came to the blog, it would open to the home page, then redirect it to the specific blog. This created a critical issue with the dropout of the NDR blog pages. Then we resolved the redirection links from the website. And right now, I did URL inspection again. And right now, the traffic has started again. This was one of the very complicated tasks I faced, from daily 20 clicks or daily 100 clicks from all web pages to zero clicks. We resolved the issue within fifteen days.

I had to defend my SEO strategy against the common issue every SEO specialist faces: making clients understand the importance of setting keywords, setting up technical connections, and explaining the Google Tag Manager analytics console, and our SEO strategy. It's a very complicated one. And some clients sometimes may not agree to change the content for keyword optimization. Actually, I too faced the same situation many times. Sometimes, I would work with them, and sometimes they would never allow us to touch anything. In an agency, they would say they weren't ready to work on page SEO, so we would focus more on backlink building, quality paid ads, and backlinks. So we were focused more on backlink building, and we would analyze technical issues and hit them with the help of a developer, and we would resolve them like that. On the other hand, I got a chance to explain my requirement for quality SEO. I used to create meetings, video call meetings, and I would share the screen. I would explain the senior strategy of SEO with competitors. I would share the screen and explain how their website appears, what strategies they used, what titles they used, and where they optimized their keywords. So this type of requirement is necessary for every website's success. So, last time, the recent company strongly agreed with my points, and they were the first ones I struggled to explain my strategy for SEO improvement. And then I started talking with them on video calls, explaining my points, my strategies, and with real-time examples, explaining how competitors win top positions because they did these types of strategies. This time of explanation helped them understand the importance of making changes on these types of websites.

My experience in HR, how would contribute to my SEO success stories? Really, for the past two years, I've been using HRF as the main tool for my SEO growth, and I'm really loving to work with HRF because it's an excellent tool for me to identify competitors' keywords. I used to not find too much time to spend on quality keywords. I usually searched Google, found the best competitors' list, and used the same to search the site explorer and check how many backlinks they had; I found the best keywords. I listed out a table based on nature. Another thing is that I create a project on my website, so I can easily identify issues. From the weekly report from HRF, I can easily identify any technical issues my website is facing. Especially, HRF has helped me by creating the best backlinks and content for content creation, which has helped a lot in finding the best keywords for my content strategy. Through the weekly report, I easily identify technical side issues. So, I have a very good experience with my SEO strategy. Sixty to seventy percent of my SEO strategy is thanks to HRF.

Most significant changes is semantic SEO. That is the most and it gave more and each of these are the two most changes I recently observed. Semantic SEO is the most one I usually start working on. The SEO is based on semantic SEO. I usually find the synonyms of the keywords based on semantic SEO strategy for my website. And the importance of optimizing JavaScript on my website through the search console. Actually, first, I used to find out the URLs on the website only. The reason for the most recent changes I found is JavaScript SEO. The importance of finding out how much the Google crawled pages, and any JavaScript missing render or Google rendering pages issue. Based on these analyses, I got a chance to understand that semantic SEO and the importance of JavaScript on a website. These two are highly helpful to me. And I give priority to mobile optimization and website loading speed. These two are also my priority based on the most recent algorithm and SEO trend changes.