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Bhagyashri Samant

As a growth and marketing professional with over 11 years of experience across HealthTech, FMCG, F&B, retail, and media sectors, I specialize in crafting and optimizing scalable marketing strategies. At Fitterfly, I contributed to growth-focused initiatives, including integrated marketing campaigns, strategic partnerships, and performance-driven programs to enhance customer acquisition and retention. My work also encompassed managing sales webinars, referrals, and re-enrollment programs, leveraging data insights and creative execution to meet organizational goals.

My career spans diverse roles, including leading marketing strategies for multi-brand food businesses, managing QSR operations as a franchise owner, and driving B2B partnerships and platform growth for startups. These experiences have equipped me with expertise in growth marketing, digital campaign strategy, influencer marketing, and customer engagement. I thrive in fast-paced environments where I can bring together marketing, partnerships, and business strategy to deliver measurable impact.

  • Role

    head of marketing

  • Years of Experience

    11.9 years

Skillsets

  • Analytics
  • brand strategy
  • Digital Marketing
  • Growth Marketing
  • Influencer management
  • Optimization
  • Performance campaigns
  • strategic partnerships

Professional Summary

11.9Years
  • Mar, 2023 - Present3 yr 4 months

    Growth Manager

    Fitterfly Healthtech
  • Mar, 2022 - Feb, 2023 11 months

    Head of Marketing

    FeedX Foods
  • Feb, 2021 - Feb, 20221 yr

    Business Development Manager & Marketing Strategist

    Nutridock Health Kitchen
  • Jul, 2015 - Apr, 2016 9 months

    B2B Partnerships & Marketing Executive

    CityBump Mobile Application
  • May, 2016 - Mar, 2017 10 months

    Business Development Executive | Client Acquisition Specialist

    Booksy
  • Apr, 2017 - Mar, 20224 yr 11 months

    Franchise Store Owner & Operations Lead

    The J
  • May, 2014 - Jul, 20151 yr 2 months

    Assistant Director TVC & Digital Campaigns

    Dancing Elephant Picture Co

Work History

11.9Years

Growth Manager

Fitterfly Healthtech
Mar, 2023 - Present3 yr 4 months
    Led end-to-end planning, execution, and optimization of integrated marketing campaigns tailored to diverse market segments. Drove new customer acquisition and retention growth through data-driven and AI-assisted strategies. Collaborated with digital marketing, communications, affiliate marketing, sales, and consumer insights teams for seamless campaign execution. Supervised campaign implementation, automation, and optimization, ensuring alignment with brand guidelines and business goals. Monitored campaign performance using analytics dashboards (Google Analytics, Power BI, CRM), prepared reports, and presented insights to stakeholders. Managed strategic partnerships with brands like Tata 1mg, PharmEasy, and Vodafone. Developed Sales Webinars, Referral Programs, and Re-enrolment Verticals, integrating automation and personalization workflows. Leveraged AI insights, feedback loops, and campaign data to refine strategies and boost marketing effectiveness.

Head of Marketing

FeedX Foods
Mar, 2022 - Feb, 2023 11 months
    Managed marketing and brand strategy for 8 brands under FeedX Foods, ensuring consistent growth and strong market presence. Planned and executed monthly marketing calendars covering digital campaigns, influencer marketing, referral initiatives, and offline activations. Directed and optimized Instagram and social media campaigns, including page design, influencer collaboration, content creation, and engagement strategy. Achieved a 20% revenue increase for key clients through data-driven marketing. Partnered with Swiggy and Zomato to improve listings, visuals, offers, and sales growth. Compiled and analyzed product and customer data to inform strategic business decisions. Evaluated and optimized marketing performance metrics, resulting in improvements in visibility, engagement, conversions, and ROI.

Business Development Manager & Marketing Strategist

Nutridock Health Kitchen
Feb, 2021 - Feb, 20221 yr
    Spearheaded business growth and brand visibility for a healthy food brand through data-driven marketing strategies, partnership development, and digital transformation. Managed and optimized Swiggy and Zomato performance marketing, enhancing brand presence and ad conversions. Forged strategic B2B partnerships with gyms, corporates, and digital platforms. Collaborated with the tech team and onboarded DotPe to enhance website UX/UI and customer engagement. Directed social media and digital marketing campaigns across Instagram and LinkedIn, executing brand storytelling, paid promotions, and influencer engagement.

Franchise Store Owner & Operations Lead

The J
Apr, 2017 - Mar, 20224 yr 11 months
    Owned and managed two outlets of The J, ensuring operational excellence, profitability, and brand consistency. Oversaw store operations including kitchen management, HR, hygiene, accounts, and customer satisfaction. Launched a new store, managing realtor negotiations, team recruitment, vendor onboarding, and store setup. Controlled labor, inventory, and overhead costs, optimizing resource utilization. Managed POS systems, billing accuracy, and performance tracking. Designed and updated menu offerings based on customer insights and market trends. Built and trained a team of 20+ staff, reinforcing customer experience excellence and compliance with brand standards.

Business Development Executive | Client Acquisition Specialist

Booksy
May, 2016 - Mar, 2017 10 months
    Drove client acquisition and market expansion within the beauty and wellness industry, onboarding 50+ salons in 90 days. Conducted market research and lead generation, converting inquiries into client partnerships. Managed contract negotiations, onboarding, and client retention. Collaborated with marketing teams to develop go-to-market strategies, improve partner visibility, and drive user engagement.

B2B Partnerships & Marketing Executive

CityBump Mobile Application
Jul, 2015 - Apr, 2016 9 months
    Onboarded 600+ partner brands across Mumbai, driving exclusive offers for users. Developed and executed B2B and B2C marketing campaigns, enhancing brand awareness, customer acquisition, and partner ROI. Coordinated promotional events and partnership activations. Created marketing assets, newsletters, and PR content to support outreach and strengthen partner relationships.

Assistant Director TVC & Digital Campaigns

Dancing Elephant Picture Co
May, 2014 - Jul, 20151 yr 2 months
    Assisted in the direction and production of TVCs and digital campaigns for brands like Knorr, Lipton, Kwality Walls, and Everyuth. Coordinated shoot logistics, talent management, and production schedules. Supported ad campaigns by ensuring collaboration between directors, producers, and client teams.

Education

  • B.Sc Home Science - Mass Communication & Extension

    SNDT Women's University Juhu (2014)

  • Post Graduate Diploma in Advertising and PR

    Welingkar's Institute of Management (2014)