profile-pic

Biswarup Das

Fourteen years in media industry. First five years with The Times Group. Part of Times Of India,Kolkata launch team. Integral player in making TOI(K) leader in classifieds space. Then nine years with ABP Group. Initially into ad-sales;later graduated to marketing. Collectively responsible for activating Classifieds brand across group media vehicles. Conceptualized the brand identity of ONE STOP classifieds. Later for four yearsheaded both online & offline marketing of digital matrimony business, ABPweddings.com (from the house of ABP) Within ABP my contribution got recognized though four promotions and two horizontal movements that happened every alternate year. Last four years headed the marketing

  • Role

    Vice President - Brand Marketing

  • Years of Experience

    10 years

Skillsets

  • On
  • Lead Generation
  • Marketing
  • C
  • Design
  • GTM
  • SOcial Media
  • LinkedIn

Professional Summary

10Years
  • Senior Brand Manager

    ABP Pvt Ltd Ltd
  • Senior Marketing Manager

    ABP Pvt brand
  • Marketing Manager

    ABP Pvt Ltd
  • Sales Executive

    Scion Commerce (I) Pvt.Ltd
  • Senior Officer

    Bennett, Coleman & Co. LtdTimes Response

Work History

10Years

Senior Brand Manager

ABP Pvt Ltd Ltd

Senior Marketing Manager

ABP Pvt brand

Marketing Manager

ABP Pvt Ltd

Senior Officer

Bennett, Coleman & Co. LtdTimes Response

Sales Executive

Scion Commerce (I) Pvt.Ltd

Achievements

  • Credited with Brand refresh (including change) that resulted in highest ratings (including positioning & packaging ratings for Colors Bangla in '20-'21
  • Awarded SILVER for BEST IDENT at Promax Promax India Regiional 2022
  • Awarded Best OOH Campaign for Brand Refresh by Awarded Best OOH Campaign for Brand Refresh by PRSCI
  • Awarded the Best Employee of the branch within months of joining likes, 12000+ shares & 2300 branch in Q1, '19-'20 which was ABP Pvt ltd Marketing Head - ABPweddings.com ABPweddings.com (Aug'14 - June'18) Build brand salience within the target groups acquisition campaigns across all online marketing groups
  • Best-in-class engagement of ABPweddings ABPweddings FB page
  • Executing first of its kind wedding themed deities & decoration themed Durga Puja pandal , Exceeded the targeted app installs by period 2.5 times within the stipulated Launched the brand in Marathi market targeted market with 60% more profiles than Social media work on FB page
  • nominated nominated under Branded Content category in ABBY
  • Credited with lead generation from US, UK & M lead generation from US, UK & Middle East markets as well campaigns through on-ground, on-air & online campaigns
  • ACHIEVEMENTS company quiz in Four time champion in the intra company quiz in ABP Pvt. Ltd 2017 at Santa Clara, USA, & Delegate to NABC 2017 at Santa Clara, USA, &