Ekta Singhani
I turn complex ideas into communication people actually want to engage with.
As a creative strategist with an MBA in Communication Management, I work across creative strategy, content design, and internal communications, translating complex briefs into clear, human narratives that resonate. I blend creative instinct with strategic frameworks to keep messaging sharp across teams, channels, and formats.
Big on clarity. Allergic to noise. Relentlessly focused on stories that don't just land but stick.
- Role
Senior Creative & Content Strategist
- Years of Experience
4 years
Skillsets
- brand strategy
- Concept Development
- Content Strategy
- Copywriting
- Data Collection
- Ideation
- Pitch decks
- Presentations
- Project Management
- Research
- SOcial Media
Professional Summary
4Years
- Feb, 2024 - Feb, 20251 yr
Senior Creative Strategist
Social Beat - Jan, 2022 - Jan, 20242 yr
Creative Strategist
Social Beat - Jan, 2022 - Dec, 2022 11 months
Content Strategist
OpraahFx Adtech - Jan, 2018 - Dec, 2018 11 months
Marketing Intern
Nature's Basket - Jan, 2018 - Dec, 20191 yr 11 months
Senior Officer Marketing
Nature's Basket - Jan, 2021 - Dec, 2021 11 months
Junior Brand Manager
Please See - Jan, 2016 - Dec, 2016 11 months
Marketing Intern
Discern Living
Work History
4Years
Senior Creative Strategist
Social BeatFeb, 2024 - Feb, 20251 yr
Directing creative strategies for social media, influencer collaborations, and performance marketing to elevate content and asset quality. Developing and presenting creative concepts to support brands in achieving their objectives through campaigns, films, activations, and social media. Liaisoning between design, copy, video, and influencer teams for effective collaboration from concept to execution. Pitching creative ideas to clients to increase scope and enhance offerings.
Creative Strategist
Social BeatJan, 2022 - Jan, 20242 yr
Directing creative strategies for social media, influencer collaborations, and performance marketing to elevate content and asset quality. Developing and presenting creative concepts to support brands in achieving their objectives through campaigns, films, activations, and social media. Breaking down briefs, researching, and collaborating with teams for effective execution.
Content Strategist
OpraahFx AdtechJan, 2022 - Dec, 2022 11 months
Devised influencer-driven campaigns for clients. Developed content strategies to elevate the social presence of exclusive creators. Managed the company's social media accounts. Spearheaded the creation of company pitches and decks. Collaborated on executing IP events.
Junior Brand Manager
Please SeeJan, 2021 - Dec, 2021 11 months
Worked alongside the account planning and creative team to create digital content for Parle G. Handled online reputation management. Ideated for brand and influencer collaboration opportunities. Collated reports and drew analysis of content performance for the brand.
Senior Officer Marketing
Nature's BasketJan, 2018 - Dec, 20191 yr 11 months
Managed social and digital media tools to build brand aura and engagement. Coordinated with internal stakeholders and agencies to ensure smooth functioning of activities. Built monthly content plans and aided in PR initiatives, influencer outreach, and execution of on-ground marketing events.
Marketing Intern
Nature's BasketJan, 2018 - Dec, 2018 11 months
Contributed to managing digital campaigns and social media activities. Coordinated PR initiatives and social media activations with agencies to ensure effective and timely campaign implementation. Assisted in content creation for the blog.
Marketing Intern
Discern LivingJan, 2016 - Dec, 2016 11 months
Worked closely with the Editorial team to create educational content for the blog. Helped promote content on various online interior design communities to drive the growth of the company.
Education
MBA in Communication Management
Symbiosis Institute of Media and Communication (2022)Bachelors in Mass Media and Communication
Ramnarain Ruia College (2018)