Gaurav Dalvi
Data-driven digital & performance marketer with 8+ years of experience crafting successful online campaigns that propel business growth. Expertise in leveraging Google and Facebook Ads to generate over 50,000 leads and achieve optimal ROI. Possesses a strong analytical background and utilizes leading marketing automation tools (Google Analytics, Google Ads, Meta Business Ads, Amazon Ads) to continuously optimize campaign performance.
- Role
Performance Marketer
- Years of Experience
9.5 years
Skillsets
- A/B testing
- Budget Management
- Campaign Optimization
- CRM integration
- data management
- Inbound Marketing
- Landing Page Optimization
- Marketing Analytics
- Marketing Automation
- Paid ads
- Performance Reporting
- Technical SEO
- Visualization
Professional Summary
9.5Years
- Apr, 2024 - Present1 yr 11 months
Performance & Growth Manager
PeepulTree - Jan, 2022 - Mar, 20242 yr 2 months
Sr. Performance Marketing Executive
Cult Fit - Mar, 2020 - Dec, 20222 yr 9 months
Digital Marketing Team Lead
OneFitPlus
Applications & Tools Known
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Google Ads
Mixpanel
Google Tag Manager
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Google Analytics
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Google Ad Manager
Google PageSpeed Insights
Meta Ads Manager
Meta Business Suite
Metabase
Microsoft Excel
Semrush
Similarweb
Google Keyword Planner
Wati
Work History
9.5Years
Performance & Growth Manager
PeepulTreeApr, 2024 - Present1 yr 11 months
Spearheaded D2C performance marketing across Google and Meta, achieving 28% MoM revenue growth and 40% improvement in ROAS. Planned and executed Monthly & Annual Operating Plans, ensuring cost-efficient traffic management aligned with business KPIs. Scaled D2C traffic by 4.5x in four months through full-funnel strategies, improving both conversion rates and AOV while maintaining CAC. Collaborated with product and design teams to optimize inventory exposure and elevate communication via high-performing creatives. Led SEO initiatives to boost organic rankings and increase high-intent search traffic. Executed cohort-based CRO experiments, optimizing landing pages and user journeys for improved performance.
Sr. Performance Marketing Executive
Cult FitJan, 2022 - Mar, 20242 yr 2 months
Managed performance marketing for the Indoor Fitness Equipment category including treadmills, spin bikes, and massagers. Drove 78% growth in new user acquisition and reduced cost-per-user by 36% through targeted campaigns on Google, Meta, and Display. Managed an annual acquisition budget of 10 Cr+, optimizing for 103% YoY ROAS improvement. Executed advanced retargeting strategies, achieving 81% CAC reduction and 6x boost in conversion rate. Improved impression share of high AOV products by 20% MoM, reaching 98% top impression share within 5 months, driving a 68% revenue surge from Google. Partnered with cross-functional teams to align performance campaigns with product launches and lifecycle milestones, increasing product adoption and retention. Collaborated with category and design teams to optimize product merchandising on web/app storefronts, enhancing product visibility and increasing user traction for fitness equipment. Launched 100+ A/B tests on ad creatives and landing pages, leading to a 34% improvement in engagement.
Digital Marketing Team Lead
OneFitPlusMar, 2020 - Dec, 20222 yr 9 months
Developed and executed paid media strategies on Google & Meta Ads, increasing ROAS by 20% and reducing CAC by 33%. Launched a 1P e-commerce site via Shopify, improving product visibility and direct sales. Used analytics tools to derive insights, continuously optimizing campaigns for conversion efficiency. Implemented CRM campaigns that improved Monthly Active Users (MAU) by 27%. Streamlined budget allocation across platforms and ensured consistent campaign success.
Major Projects
2Projects
Optimizing Google Channel for High AOV Product Sales
Cult FitJan, 2022 - Present4 yr 2 months
- Optimized Google Channel to drive High AOV Product Sales.
- Achieved a 78% increase in user acquisition and a 36% reduction in cost-per-user through D2C digital marketing campaigns on Google and display retargeting channels.
- Increased High AOV product impression share on Google by 20% month-over-month, achieving a 98% search absolute top impression share within 5 months.
- Managed a ~$10 crore annual budget for paid acquisition, resulting in a 103% year-over-year increase in Return on Advertising Spend (ROAS).
- Implemented advanced targeting and retargeting strategies, leading to an 81% reduction in Customer Acquisition Cost (CAC) and a 6x increase in conversion rates.
- Collaborated with cross-functional teams to align marketing efforts with product launches and promotions, resulting in a 40% increase in product adoption and repeat user retention.
- Analyzed marketing data to generate actionable insights and inform strategic decision-making.
- Conducted A/B testing on over 100 ad creatives, achieving a 34% boost in engagement.
D2C platform for fitness equipment firm
OneFitPlusMar, 2020 - Jan, 20221 yr 10 months
- Spearheaded digital marketing strategy and execution for a fitness and sporting goods company, collaborating with cross-functional teams to optimize budget allocation.
- Led the launch and management of their dedicated 1p e-commerce website on Shopify, enhancing product visibility and driving sales growth.
- Managed and optimized Google & Facebook Ad campaigns, achieving a significant 20% ROAS growth and 33% CAC reduction.
- Analyzed campaign metrics and implemented data-driven strategies to continuously improve conversion rates.
- Developed targeted CRM campaigns, resulting in a 27% increase in MAU.
Education
Bachelor of Engineering (Electronics & Telecommunication)
Chhattisgarh Swami Vivekanand Technical University (2013)
Certifications
Google Analytics
Amazon ads advanced retail certification
Amazon dsp ads certification
Advanced meta ads with ai tools
Advanced google ads with ai tools
Amazon ads campaign optimization