Harsh Vardhan Singh

Uh, I am Harsh working as a SEO analyst, and my roles and responsibilities are doing on page and off page SEO for the website, uh, ensuring that the website structure and URL structure are proper content and content, checking the quality of the content as well as I'm responsible for the link building strategies for the website and, uh, doing the topic research and making content collector for the entire month quarter. And, uh, also, I I do outreach for text post and link exchange with other website owners to boost the organic traffic of the website and to gain the domain authority for the website.

Uh, for click through through rate, uh, we should implement the high, uh, high potential keywords in our content and make sure that the content is well optimized and headlines are in proper format and keywords are implemented and distributed along the content and in headings. Also, the use of elements like, uh, images and videos should be proper, and they must be SEO friendly, uh, and page speed of the page, uh, should be as per the SEO norms so that the Google consider it to rank on the search engine result pages. Also, we should optimize for the schema markup using the schemas and structured data, uh, to better represent the content and relevancy of the user search query on the search results. So it will, uh, increase the impressions and click through rate of the or the of that particular page.

Yeah. Uh, basically, Google Tag Manager give us the better insights, uh, of the visitors. So it would be, uh, beneficial to have the data of the, uh, like, how visitors are visiting our website and what are their market segments and, uh, so that we can make our SEO strategies, uh, keeping in mind, uh, about the interest and behavior of the users visiting our website.

Yeah. Basically, from, uh, Wingmaster Tools, we can, uh, we can gather the information about how pages are performing on the Bing Bing search engine and what is the impression and clicks and average position of that particular web page on the search engine, result pages, and we can make the changes and optimization according to the results. And, uh, also, the, uh, we can, uh, take insights of queries, user searching for that, uh, like topic, and we can optimize the page based on the user queries to get better results on search and measure pages. And our page will rank in the top, uh, of the results.

Uh, for, uh, to improve site speed, I basically ensure that the, uh, all pages are well optimized and all the HTML JavaScripts are properly used, and images and videos are in the proper format. Like, we can use web p images so that the page load time page load time should, uh, decrease, and it would it would provide a better user experience and easy navigation throughout the website. And, obviously, the, uh, site speed affects the SEO because, uh, uh, Google consider is that, uh, it has a ranking factor, so it will be beneficial to, uh, make the smoother user experience, and and user should not face any difficulty while browsing the web page, uh, and the, uh, while browsing the information and navigating throughout the website. So So for improving site speed, we must ensure that the core web items should be passing as per the Google norms.

For new market or niche, I basically, uh, first first of all, I will, uh, research the market and the competitors, uh, like, how they are, uh, publishing the contents and what is their content marketing strategy and what type of topics they are covering and how they are building their topic authority topical authority. So, basically, I will start with the, uh, research part, and then, uh, I will ensure that the on page of the, like, we are publishing blogs and or the service pages. So I I must ensure that the pages are well optimized and headings and keywords are all optimized and implemented in the proper format. And, uh, also, the, uh, we should try the different content marketing strategies, like, uh, in for increasing brand awareness, we we must we should use. We can use, uh, social media accounts, social media in full updates, and video promotions to increase the brand awareness about our, uh, niche and our services. So these are the basic things we I will follow to develop a comprehensive content strategy for our new market.

Uh, for keyword gap analysis, uh, I I analyze the keywords, uh, that our company competitors are using or the, uh, top performing brands on the same niche, what keywords they are using, and what keywords we are missing and, uh, and the topics related to those keywords. So and, also, the like, if we are publishing a topic, so we must ensure that the, uh, along with the focus keyword, we must include the related and secondary keywords so that uh, our page our page can rank on the different keywords, like, on related keywords and related searches also. And, uh, also, we must cover the topics related to the keywords we are missing so that we can build easily build the topical authority, and we can rank on more keywords on the subs.

Uh, the key on page elements, uh, we need to optimize are the, uh, meta titles, meta meta description, and tags. Along with that, uh, heading parts, h one, h two, and other, uh, heading parts, it should be, uh, improper structure, and, also, the keywords are smartly implemented in those headings as well as we must ensure that the proper internal linking and external linking are done in the web page, and content is well optimized with the researched keyword, and content must be user friendly. It should not look like, uh, mostly written or, like, it should solve the user's queries, what they are searching for, and also image, uh, like, elements we use. Images, CDS should be well optimized and in proper format, and URL must be the must be SEO friendly and include the keyword in it. So these are the basic things I will, uh, I need to optimize while doing the on PNSU.

User experience plays a very important role in SEO as all the search engines say that, uh, users are the first priority of the search engine. So we must, uh, make our page user friendly, and it should be smooth and easy to navigate, uh, easy to navigate, and the user should not feel any difficulty while browsing throughout the web page. And to optimize it, we we must ensure that the all the technical things are in the proper, uh, proper place, and, uh, we should not use heavy files on the web page to increase so that the, uh, loading time of the page should not increase, and we must ensure that the, uh, images and HTML and JavaScripts we are using should be, uh, in the proper format, like images we are using should be in web p so that the loading page of the web page should not increase. And design must be compelling and appealing, uh, so that the user must user should satisfy with the UI UI of the website. So it can be helpful. Uh, it can be helpful to, uh, rank rank as well.

Uh, voice searches and, uh, uh, is increasing the these these days, and, like, we should do our research, like, what people are, uh, what keywords and what phrases peoples are using while searching, uh, truth wise, and we should optimize our content according to that so that, uh, what queries our users are asking must be relevant to our content, and our content will show up on the search in the result pages. And relevancy is the major factor, uh, in this. So we must ensure that, uh, we must, satisfy the relevancy and the intent of the user.

For, uh, local SEO rankings, we should focus on Google My Business and other business listing profiles and optimize them, uh, with, uh, high good potential keywords and proper formatting of the content and headings. Use, uh, clear and concise images and so that the user can easily understand what our services are. And, uh, we can, uh, also, uh, make profiles based on the locations so so that, uh, users of, uh, like, local users of that location can easily access our services. So we can increase the awareness of our of some some of the users. Uh, and, uh, also, we can, use the classifieds, uh, to promote our services in SEO local SEO. So