Himanshu Ranjan

So my name is Himanshu Ranjan, and I have four years of experience as an SEO specialist. And in my overall four years of experience, I have worked on different kinds of websites such as e-commerce, service-based, I have a very good knowledge of all the different niches of the website, service-based websites such as e-commerce websites as well, like furniture websites, e-commerce furniture selling websites. Then I have also worked on many different services such as construction services, then I worked on the architectural business for healthcare, school, education, different kind of services. I have also worked on marketing agencies as well, for the development companies, the development software development companies as well. In my overall four years of SEO experience, I have worked on, worked with different kinds of national, international, I have a very good knowledge of different international markets such as US, UK, Australia, Canada as well. I have very good knowledge of on-page SEO, off-page SEO, technical SEO, I have worked on different CMS such as WordPress, Shopify, cPanel. I have a good knowledge of HTML, CSS codecs as well. In my overall SEO career, I have worked for a lot of different on-page technical, fixing on-page technical SEOs, I have very good knowledge of on-page SEOs, fixed a lot of different technical issues of the websites, I am confident in my getting good ranking, good ranking of the keywords. I have worked on a lot of websites where I have helped the project or website to increasing their organic traffic, organic ranking, etc. So I would, in conclusion, I would say I have my four years of experience, I have a good knowledge of good expertise, I would say in terms of a different niche of the website, different international market, that's of market as well. I have very good understanding of UK, US audience, Australia, Canada based audience, target audience. I have worked for Indian clients as well. So in my four years of experience, I have worked with two different companies. One is this SEO Discovery Private Limited, where I was working as an SEO team lead position where I got my primary responsibilities was handling a team of eight to 10 members and clients projects of 20-25 projects, I was handling all alone of myself and taking client calls, performance, checking their performance, evaluating the current performance of the website of the projects and their primary responsibilities. Then at Supreme Technologies, I was hired there, I was working there as an SEO team lead position where my primary responsibilities was doing audit, website audit in terms of SEO and finding technical issues and fixing all the website issues from SEO point of view in order to increase and enhance the SEO performance of the websites. Thank you.

I will say, first of all, we will check the user acquisition, the traffic from where the organic traffic we are getting, organic users, organic visits we are getting, the number of clicks we are getting on the websites, how much organic traffic we are getting, then the current conversions, events we are getting, the CPC, CPA, etc., we will check, user experience and how the demographic of the users from where we are getting the device, from where we are getting traffic. So these things we will evaluate, check. So I would say the basic KPIs in terms of to check the performance of SEO campaign is, first of all, the organic traffic, organic views or users we are getting monthly, weekly kind of things, then the conversions we are getting. So these are some few things we will check on Google Analytics to evaluate the performance of an SEO campaign.

A one tool for keyword research is Keyword Planner. It is one of the best tools offered by Google where we can check the monthly searches of the keywords and the difficulty of the competitors as well or high, low, medium competitors of the keywords. And we can also get from that Keyword Planner, we get keywords recommendations as well. So it's one of the best tool I would say in terms of keyword research. And one tool for SEO analytics is I would say Samras is the best tool. It is one of the paid tool that offers everything that was about the overall performance of the website in terms of SEO, SEO like organic traffic, we are getting organic keywords, how from where, which locations we are getting the backlinks or everything we get or backlink audits, website audit, organic traffic audit, everything we get from a Samras. So it is one of the best tool for SEO analytics in terms of analyzing the performance of the website for SEO.

I think the Google Search Console is one of the best tools to analyze, to check our website's performance. It is basically the tool which helps us to understand any issues we are having in our website in terms of SEO. So the data we get from Search Console is, first of all, the indexing, any kind of indexing issues or the crawling issues our website is having. Then we get their option, URL indexing, then we get a number of clicks and the number of impressions we are getting on our keywords and the websites. So these are the data which we get from Google Search Console. And we also get what issues are having, any sitemap issues having on the website. Then we can also get that data from Google Search Console, get the data about our indexing and crawling issues, like what kind of, if there is any crawling issues or indexing issues in our website, then what is the major reason of that? We get that data from Google Search Console and then we, after getting that data, we analyze and then we can fix our indexing, crawling issues from Google Search Console with us.

A voice search is impacting because today it is the AI generation world where we are getting a lot of smart speakers. So in terms of that, we need to work on that keywords, like how, what we are kind of calling informative keywords to get ranked on our website. For example, if anyone wants to search anything, like the best shoes, then from which website, then if people used to follow the smart speakers and Google also, they get a speaker microphone like in the phone, they used to follow that they've been giving commands and all. So these things are which we need to work on the keyword. So we need to work on those kinds of keywords, informative translation keywords, which we need so that our website can also be visible or come in a more upper position in voice search results.

I think content is one of the most important and key in the SEO. So to get the best performance from the SEO point of view, we need to focus very much on our content. And relevancy is one of the most important things because it is only the thing from which Google and from because the content relevancy is the one thing which the search engine and the user can understand about our website, what we are offering, what our website is all about. So in that term, content is very important. And the intent of the content or the intent of the website must be very, very specific, must describe our services, what we are offering. The content must be informative, the place informative, promotional, whatever it is required. But we must have the relevant content on the website. Then only we can get the best performance in the SEO because it is the content is the only thing from which the users and the search engine can understand about our website, what is our website is all about, what services we are offering.

What is the difference between user behavior and user experience? User behavior and user experience is very important in terms of SEO because it is the only thing from which we can increase our conversion and the clicks on the website. Because user behavior and user experience is very important. From user behavior we can create our strategy in terms of how our target audience or the user is behaving and what they are looking for. Suppose we have a tool like Hotzar, then Microsoft Clarity from where we can analyze our user behavior of the website. Like what they are looking for and what kind of services they want on our website. So that we can analyze and make changes accordingly to enhance the user behavior of the website and to enhance the user experience of the website. So user behavior and experience is one of the most important things in SEO strategies if we want to increase our conversion or sales. So we must focus on user experience and user behavior if we want the best result in SEO.

A link building a study that is effective and added to modern SEO standards are the must be the we must focus on relevant websites content based on link building we must create more content based like this post resource the resource based submissions then how to submission is there so these are the some most modern link building strategies which we must follow the we must create do follow backlinks create the link building do on do follow sites from where we can increase our and which we can from where we can increase our DAP of the website then we also create on those from where we can increase our traffic of the website just keep on on-site and off-site blog submission is one of the very best thing in modern SEO then the guest post is the also important of link building a strategy resource submission is there listicle submission is also one of the best strategy to increase the traffic of the websites in terms of from SEO point of view

To get the featured snippet and knowledge panel in Google Search Console, we will must follow, we will must add the structure data schema on the website backend website. We must create proper schema and upload it on the create structure data schema on the website create and must upload on the backend of the website. Then after some time we will and we must have that type of content FAQs kind of content or etc in our website and then we after getting creating is adding the schema to the backend of the website we can get featured snippets and knowledge panel in Google Search Console.

And what do you think of it? The user-generated content is being the latest update of Google that has made it very important in terms of your SEO performance. So we will ask for a better, genuine reviews on the websites for asking our clients for the genuine, long reviews to properly describe the things, whatever experience they had with our services. So these are one of the best things to get the best user-generated content without compromising the quality. Like we can ask our clients that please make a detailed, informative, and good, genuine share your experience with us, how you like our services, et cetera. So it will help us to get the best, better user-generated content without compromising the quality.

To recover from a manual penalty due to unnatural links, we will take the help of tools such as HRA for SEMrush to find out those toxic backlinks. And then we will collect and create a proper data and we will allow them to go to such console and request for disavow links to avoid those kind of penalties from those toxic unnatural links.