Himanshu Ranjan

So my name is Himanshu Ranjan, and I have four years of experience as an SEO specialist. In my overall four years of experience, I have worked on different kinds of websites such as e-commerce and service-based websites. I have a very good knowledge of all the different niches of the website, including service-based websites like furniture websites and e-commerce furniture selling websites. I have also worked on many different services such as construction services, and I have worked on the architectural business for healthcare, schools, and education. Additionally, I have worked on marketing agencies for development companies and software development companies. In my overall four years of SEO experience, I have worked with different kinds of national and international clients, including the US, UK, Australia, and Canada. I have a very good knowledge of on-page SEO, off-page SEO, and technical SEO. I have worked on different CMS such as WordPress, Shopify, and cPanel. I have a good knowledge of HTML, CSS, and other coding languages. In my overall SEO career, I have worked on a lot of different on-page technical issues, fixing on-page technical SEOs and technical issues of the websites. I am confident in getting good rankings for keywords. I have worked on a lot of websites where I have helped projects or websites increase their organic traffic and organic rankings. So, in conclusion, I have four years of experience, and I have a good knowledge and expertise in different niches of the website, different international markets, and target audiences, including the UK, US, Australia, and Canada. I have also worked with Indian clients. In my four years of experience, I have worked with two different companies. One is SEO Discovery Private Limited, where I worked as an SEO team lead. My primary responsibilities included handling a team of eight to 10 members and client projects of 20-25 projects, handling client calls, checking performance, and evaluating the current performance of the website and projects. Then at Supreme Technologies, I was hired as an SEO team lead, where my primary responsibilities included conducting audits, website audits in terms of SEO, finding technical issues, and fixing all the website issues from an SEO perspective to increase and enhance the SEO performance of the websites. Thank you.

We will check the user acquisition, the traffic from where we're getting organic traffic, organic users, organic visits we're getting, the number of clicks we're getting on the website, how much organic traffic we're getting, then the current conversions, events we're getting, the CPC, CPA, etc. We will check user experience and the demographic of the users from where we're getting the traffic. So these things we will evaluate and check. I would say the basic KPIs for checking the performance of an SEO campaign are, first of all, the organic traffic, organic views or users we're getting on a monthly or weekly basis, then the conversions we're getting. So these are some of the things we will check on Google Analytics to evaluate the performance of an SEO campaign.

A one tool for keyword research is Keyword Planner. It is one of the best tools offered by Google where we can check the monthly searches of the keywords and the difficulty of the competitors, which can be high, low, or medium. We can also get keyword recommendations from that Keyword Planner. In my opinion, it's one of the best tools for keyword research. A one tool for SEO analytics is Samras, in my opinion the best tool. It is a paid tool that offers everything about the overall performance of the website in terms of SEO, including organic traffic, organic keywords, where the traffic is coming from, which locations we are getting backlinks from, and everything else we get from Samras. It also provides backlink audits, website audits, and organic traffic audits. So, it is one of the best tools for SEO analytics in terms of analyzing a website's performance for SEO.

I think the Google Search Console is one of the best tools to analyze and check our website's performance. It is basically the tool which helps us to understand any issues we're having in our website in terms of SEO. So the data we get from Search Console is first of all the indexing, any kind of indexing issues or the crawling issues our website is having. Then we get options for URL indexing, then we get a number of clicks and the number of impressions we're getting on our keywords and the websites. So these are the data which we get from Google Search Console. And we also get what issues are having, any sitemap issues on the website. Then we can also get that data from Google Search Console, and get the data about our indexing and crawling issues, like what kind of issues there are, if there are any crawling or indexing issues in our website, then what is the major reason for that. We get that data from Google Search Console, and then after getting that data, we analyze and then we can fix our indexing and crawling issues with the help of Google Search Console.

A voice search is impacting because today it's the AI generation world where we're getting a lot of smart speakers. So in terms of that, we need to work on those keywords, like how we're calling informative keywords to get ranked on our website. For example, if anyone wants to search for something like the best shoes, then from which website, then if people use smart speakers and Google, they get a speaker microphone like in a phone, they give commands and follow that. These things are what we need to work on in terms of keywords. So we need to work on those kinds of keywords, informative translation keywords, which we need so that our website can also be visible or come in a more upper position in voice search results.

I think content is one of the most important and key aspects in SEO. So to get the best performance from the SEO point of view, we need to focus very much on our content. And relevance is one of the most important things because it's the only thing from which Google understands about our website, what we are offering, what our website is all about. So in that term, content is very important. And the intent of the content or the intent of the website must be very specific, must describe our services, what we are offering. The content must be informative, it must be the place where users can find information, it must be promotional, whatever is required. But we must have relevant content on the website. Then only we can get the best performance in the SEO because it's the content that is the only thing from which the users and the search engine can understand about our website, what it's all about, what services we are offering.

What is the difference between user behavior and user experience? User behavior and user experience are very important in terms of SEO because it is the only thing from which we can increase our conversion and the clicks on the website. Because user behavior and user experience are very important. From user behavior, we can create our strategy in terms of how our target audience or the user is behaving and what they are looking for. Suppose we have a tool like Hotjar, then Microsoft Clarity, from where we can analyze our user behavior on the website. Like what they are looking for and what kind of services they want on our website. So that we can analyze and make changes accordingly to enhance the user behavior of the website and to enhance the user experience of the website. So user behavior and user experience are one of the most important things in SEO strategies if we want to increase our conversion or sales. So we must focus on user experience and user behavior if we want the best result in SEO.

A link building study that is effective and adds to modern SEO standards must be our focus. We must focus on relevant websites' content based on link building. We must create more content based on this post, resource-based submissions, then how to submit, is there so these are some of the most modern link building strategies which we must follow. We must create do-follow backlinks, create links on do-follow sites from where we can increase our website's DA, and which we can increase from where we can increase our website's traffic. We also create content on those sites from where we can increase our website's traffic. Just keep on-site and off-site blog submission is one of the very best things in modern SEO. Then the guest post is also an important link building strategy. Resource submission is there, listicle submission is also one of the best strategies to increase the traffic of the website from an SEO point of view.

To get the featured snippet and knowledge panel in Google Search Console, we will must follow, we will must add the structure data schema on the website's backend. We will must create proper schema and upload it on the website's backend. Then after some time, we will have that type of content, such as FAQs, on our website. After getting the content, we can add the schema to the backend of the website and then we will get featured snippets and knowledge panel in Google Search Console.

And what do you think of it? The user-generated content is being a key aspect of the latest update of Google, which has made it very important in terms of SEO performance. So we will ask for better, genuine reviews on websites for our clients to ask for genuine, long reviews that properly describe their experiences with our services. So these are one of the best ways to get the best user-generated content without compromising quality. Like, we can ask our clients to make detailed, informative, and genuine reviews of their experiences with us, how they like our services, and so on. This will help us get the best user-generated content without compromising quality.

To recover from a manual penalty due to unnatural links, we will take the help of tools such as HRA for SEMrush to find out those toxic backlinks. Then, we will collect and create proper data, and allow them to go to the console to request a disavow of links to avoid penalties from those toxic, unnatural links.