Led a team of performance & retention marketers, graphic designer, video editor & social media manager, creating an effective sync among them to scale up the business with properly monitored P&L statement. Set up full fledged App ecosystem marketing funnel including Google ads, Meta ads, Twitter ads for customer acquisition and retention through App push notifications, WhatsApp & Emails. Handled a budget of 3-5 cr. per month across all marketing channels, Google & Meta being the prominent ones. Worked closely with CTO, Product Manager & Research Analysts to develop the product & service through A/B experimentations & data backed decisions. Implemented web based marketing funnel through a well optimized landing page & CRO activities for a faster user registration journey. Thus decreasing the registration cost by 40% on Meta & Google ads. Also managed the affiliates by creating a thorough & strict monitoring system in order avoid any fake subscriptions attribution claims.

Managed a team of 12 including assistant managers, executives & designers. Served lead gen. and ecommerce clients like DishTV Watcho, Mufti, Fenesta Windows, LPU Online, House of Chikankari with budget ranging from 10 lacs to 5 cr. per month. Managed Ecom projects with over 4000+ SKUs and addressed issues like low depth inventory, zombie products to improve business efficiency. Implemented a 360 degree digital marketing approach for Watcho including performance, awareness, digital partners and affiliates with a 50%-60% month-on-month subscription growth. Worked closely with the Branding & Design team to make high-converting landing pages and creatives, under the brand identity and guidelines.

Create online marketing strategy and media planning with strong rationale for Meta Ads, Google Ads & retention marketing channels. Used comprehensive market research, competitor analysis & creatives planning to curate highly efficient online marketing strategy. Designed a trip wire concept for an ecommerce brand to boost sales across a wide range of inventory. Create strategic funnels comprising of lead magnet, VSL etc for lead generation projects from domains like Education, Window & Door, Real Estate, Transcript services, Fitness coach. Be informed about the latest trends and technologies used in Digital marketing to upskill the team & organization. Taken active part in Business pitches, creative concepts, media planning and review meetings.

Create full funnel strategies for ecommerce brands on Meta, comprising of ad creatives mood board, Meta ads structuring, ads optimization & analysis and reporting. Develop highly optimized ecommerce websites on Shopify with proper CRO activities deployed and tracking setup. Designed automation flows for retention marketing with tools like Contlo, Delight Chat. Weekly client reporting with in-depth analysis of the campaigns and roadmap for the upcoming strategies. Coordination with the designing team to get high conversion ads (both static and videos).

SEO driven content writing to get the pages rank organically. Create high quality backlinks on quora and relevant forms to increase quality traffic on the website. Used tools like Semrush & Ahrefs for thorough keyword research and strategically using them in blogs to get the page rank higher. Keyword research for google ads as per search volume and create search campaigns for lead generation through website landing page and native forms.