Ishita Chandra

Designed and conducted foundational and generative research (interviews, usability tests, surveys, and competitive analysis) to shape Lemonns product-market fit and optimize user experience. Spearheaded Mutual Funds vertical research within 1 month of joining, to identify engagement barriers, reduce transactional friction, and drive improvements, resulting in a 23% boost in product adoption and an 18% increase in KYC-to-trade conversion. Influenced feature development of FnO, Sectoral Stocks, News, Analyst Ratings, Candlestick Chart, Order Types (TP/SL, MTF), Early Portfolio Update, through strategic iterative research, resulting in 12 executed features and 7 in progress. Provided advice on product roadmap and enhanced feature discoverability by 15%, through iterative user flow design and navigation improvements. Directed ad concept testing to strengthen brand positioning and drive customer engagement. Collaborated with cross-functional teams including product, design, brand and business stakeholders to translate research insights into actionable outcomes, within tight timelines and budget.

Conducted a comprehensive mixed-method study on crypto trading decisions, identifying key drivers, pain points, and user preferences to inform product and business strategies. Facilitated foundational research to identify barriers to user retention and onboarding; implemented 3 feature improvements focusing on usability, leading to 15% higher engagement. Led competitor benchmarking to address product adoption barriers, improving First Time User Experience (FTUX) and increasing user deposits. Researched social themes, leading to the development of community-driven features that boosted user retention and improved feature discoverability by 12% through optimized user flows and design.

Designed and executed diary studies for ChatGPT use cases, uncovering emerging patterns and evolving user needs. Conducted ethnographic and contextual research for emerging tech, Google Assistant, analyzing user habits and patterns to understand key usage behaviours. Collaborated on usability studies for high-profile projects, including Amazons Deals & Savings, ensuring timely delivery and actionable insights.

Applied a human-centered approach during internship to study user behaviour and experience through diverse UX research methodologies including IDIs, contextual inquiry, and usability testing. Collaborated cross-functionally with stakeholders and gained collaborative and managed multiple concurrent research projects with senior researchers. Directed end-to-end execution of the FIT Rules project, which successfully launched as a feature on the app.