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Ishita Priyadarshini

Marketing leader with 17+ years of experience driving growth for leading brands across EV charging, real estate, fintech, ed-tech, retail & creative agencies. Proven expertise in brand strategy, digital transformation & integrated marketing campaigns that deliver measurable business results. Recognized for scaling digital platforms, building high-performing teams & crafting award-winning campaigns

  • Role

    Director of Marketing - Brand

  • Years of Experience

    17.2 years

Skillsets

  • brand strategy
  • Campaign Development
  • Content Creation
  • Digital Marketing
  • go-to-market
  • Market Research
  • Performance Marketing
  • pr
  • SOcial Media
  • Stakeholder Management

Professional Summary

17.2Years
  • May, 2025 - Oct, 2025 5 months

    Director Of Marketing - Brand

    Bolt.Earth
  • Jul, 2024 - May, 2025 10 months

    Personal goal pursuit

  • Jan, 2024 - Jun, 2024 5 months

    General Manager - Marketing

    Sobha Ltd.
  • Apr, 2019 - Oct, 2019 6 months

    Head Of Marketing

    William Penn (P) Ltd
  • Nov, 2019 - May, 20222 yr 6 months

    Consultant

    Freelance Consultant
  • Jun, 2022 - Dec, 20231 yr 6 months

    AVP - Brand & Platform Businesses

    Protium
  • Jan, 2018 - Mar, 20191 yr 2 months

    AGM - Content & Social Media

    Great Learning
  • Mar, 2015 - Dec, 20172 yr 9 months

    Senior Marketing Manager

    Zoomcar
  • Sep, 2011 - Feb, 20153 yr 5 months

    Brand Supervisor

    Ogilvy
  • May, 2008 - Aug, 20113 yr 3 months

    Senior Brand Executive

    Publicis

Work History

17.2Years

Director Of Marketing - Brand

Bolt.Earth
May, 2025 - Oct, 2025 5 months
    Spearheading Brand Marketing, PR & Social Media strategy to position Bolt.Earth as a leader in the EV ecosystem, while leading & mentoring a high-performing team. Owning end-to-end product launches, offline events, expos & enterprise webinars, driving visibility & adoption. Creating cross-functional strategy by partnering with Content, Design, Sales & Business verticals to deliver campaigns that directly support revenue growth & customer acquisition. Shaping & safeguarding the Brand Identity, ensuring consistency across digital, offline & in-office branding touchpoints. Embedding Marketing into Product Development by working closely with the Product team to understand customer needs & feedback, translating insights into campaigns that drive utilization, engagement & app improvement. Expanding media presence by onboarding a top-tier PR agency, securing stronger brand visibility & industry recognition. Driving pan-India brand presence through offline activations, influencer marketing & Social Media growth strategies.

Personal goal pursuit

Jul, 2024 - May, 2025 10 months

General Manager - Marketing

Sobha Ltd.
Jan, 2024 - Jun, 2024 5 months
    Managed end-to-end Portfolio Marketing for North & West India. Successfully launched SOBHA Aranya (Gurugram) & SOBHA Elysia (GIFT City). Boosted Site Visits & Opportunities by 2x in 6 months across South markets. Partnered with creative agencies to deliver high-impact campaigns, films & collaterals.

AVP - Brand & Platform Businesses

Protium
Jun, 2022 - Dec, 20231 yr 6 months
    Built & scaled the Brand Identity of Protium across multiple consumer touchpoints. Released 6 brand campaigns, 2 achieving national recognition. Drove 600% organic growth in Social Media in 8 months. Spearheaded seller acquisition for platform partnerships (Flipkart, Meesho, Swiggy) with 4,000+ onboarded in 5 months.

Consultant

Freelance Consultant
Nov, 2019 - May, 20222 yr 6 months
    Advised startups & mid-sized brands across Food-Tech, Ed-Tech, Lifestyle & Retail. Delivered Brand Strategy, Content Creation & Social Media scale-up.

Head Of Marketing

William Penn (P) Ltd
Apr, 2019 - Oct, 2019 6 months
    End-to-end management of entire Marketing Portfolio across all offline & online channels. Increased traffic & revenue month-on-month by 2x of in-house brands like Lapis Bard & Pennline.

AGM - Content & Social Media

Great Learning
Jan, 2018 - Mar, 20191 yr 2 months
    Spearheaded initiatives for Brand, Content, Social Media, PR etc. Created campaigns that resulted in impactful brand recall & business goals.

Senior Marketing Manager

Zoomcar
Mar, 2015 - Dec, 20172 yr 9 months
    Strategized, executed & managed all branding activities. Won the Rising Star Award for singlehandedly & successfully setting up Social Media & Content channels across platforms.

Brand Supervisor

Ogilvy
Sep, 2011 - Feb, 20153 yr 5 months

Senior Brand Executive

Publicis
May, 2008 - Aug, 20113 yr 3 months

Education

  • PG Certification - Digital Marketing & Communications

    Mudra Institute Of Communications, Ahmedabad (2019)

  • PG Diploma - Advertising & Marketing

    Xavier's Institute Of Communications, Mumbai (2008)

  • Bachelors Of Mass Media

    K.C. College, Mumbai (2006)