Ishwardutt sharma

Talking about my experience. Uh, I have been new customer in digital marketing and especially in SEO for the last 5 years. I've started my journey in my 2019. I joined the company as a digital marketing training where I learned about guest posting. Uh, I was doing guest posting for many, uh, paid clients on regular basis, reaching out to the bloggers and website owners and exchange of links from them. Uh, I have worked for around 3 to 4 months over there. And later on, I joined a proper SEO company where I learned a lot about SEO on page on page and technical SEO and handled a lot of clicks over there. Apart from that, I have also experience in Google Ads, but, uh, my main focus has always been remained in SEO only. And in SEO, I have learned a lot about how we can plan and study, uh, next strategies to rank our website much, uh, on top of the web, uh, result pages and, uh, outrank our competitors. I have been all always been passionate about working in this new ad campaign because I was always curious about how these all things work, how Google is, uh, showing us the websites, uh, it it, uh, which, uh, which we click on while looking for some services and trying to conduct. So it won't always in my curious curiosity that how these websites are being displayed over the Google or any other, uh, uh, platform. And I would I was always wanted to learn. And since I'm in this field, I'm very passionate about it, and I'm looking forward to work more and more and gain more and more knowledge and deep knowledge of SEO.

Recently, in the previous year, the most important thing, uh, I have ended with the algorithm. There there was a spam update. There was a update, uh, regarding the spam updates from the Google, uh, in where in which all there was all the websites were affected. Who was creating spam many webs, uh, who was creating spammy rankings and were not following the guidelines from the Google. Uh, we also started the client a week before the update only, and he he got affected from this from this algorithm. As previously, the organization who was working for the deadline has created many patches on the spammy website which were not, uh, properly optimized and are. So, uh, to, uh, handle it, I, uh, uh, I I have taken a complete back end audit for those, uh, the for that website on in Samris, and I have filtered out all the all the backlinks. Those are, uh, spamming and are not, uh, giving that much effort to the website. And I have disallowed them, uh, through 1st console disallowed tool. And within a week, the website was starting recovering from the, uh, algorithm and was showing great results started showing great results in the search results and, uh, also started to gain, uh, back his rank back the ranking for its, uh, website in in the Google search results. And, uh, to maintain this, I always make sure that I am following the guidelines uh, of the Google while creating any kind of content or any kind of tagline for, um, uh, for my clients.

Monthly, I suppose, technically, if it's a new client, first of all, I will create a plan of delivering the things which can be delivered in a month. Like, I will start with the website, uh, COVID, uh, and creating a plan, ISO plan for that. And after the audit is being done, I will make sure I'm delivering the things which are made to be rectified, uh, which we have found through the audit, like, uh, the if there are, uh, changes needed to into sitemaps or the content of the website or there is a need to add all tags, I will make a roadmap of that and add the deliverable time to it, Like, uh, in the first week, we'll do the homepage of the website. Uh, we will we will start the keyword, uh, the research for the website. We will create the meta tags and all tags and and different things, And we will rectify all the technical issues of the website which have been occurred, uh, which have been pointed out through the website audit. Apart from uh, and if the client is old and all the all these things have been worked, uh, previously, Then, uh, what, uh, I will create as a certain is what kind of viewers, uh, we will work we will be working on, what kind of views needs our attention by looking over their performance and their ranking. And I will make a chart of that, and will let the client know or the superior know that I will be creating backlinks for these these keywords. These types of back backlinks will be created, and I will create a sheet for that. And apart from that, I will keep on reporting them on weekly or biweekly basis. And, uh, I will create a local studio report for the performance tracking of our SEO strategy, uh, like, what kind of, uh, traffic we are getting, what kind of loop license we are getting through sales control, and what, uh, uh, what the CTR we are getting. And I will also add the keyword ranking tracking section in that local studio code and share that on on monthly basis.

Common errors that, um, I will find in technical sales whether the website is loading properly or not. CMS, uh, the, uh, website loading speed is properly working or not. The sitemap of the website, uh, is it is properly added or not, the reports file. There are a lot of things that can be uh, seen in the technical SEO of the website audit of the website. For instance, if the website is the site map is not properly added. So, uh, it will be difficult for Google to find all the pages, uh, of the website, uh, as he will be jumping from one page to another, and it will, uh, take this time and the crawl scroll button will be affected. And apart from that, uh, I will check the core web titles of the website whether they are properly optimized or not, like, uh, the website is loading all the content of the page properly or not is, uh, it is not suffering when someone clicks on the page and or he click on a new element and, uh, instead of landing to that element, he is landing to other element. I will make sure the UI UX also, uh, that's user experience also. I will check it, uh, if it is properly optimized or not, uh, if it is, uh, meeting the experiences of the users or not.

The most effective link building techniques that have come across and, uh, I find effective are creating the relevant free viewers to the needs of our website for the client website. And, also, trying to making more and more to follow backlinks as it will create, uh, it will pass a link juice between the website we have created backlinks and for the website, it is being created. Because as long as the link juice is the domain authority will tend to increase, and Google will also much easier it as a formatting as the different website is giving us a loophole link. Apart from that, uh, I will make sure to create, uh, the backlink on properly properly of my keywords as it will be more effective for the keywords as well the website as the ranking of the keywords will increase as we are specifying that this particular keyword is being dedicated to the those particular back, uh, web page. And we are creating a backlog for on the that keyword only for, uh, for a particular page. And Google will crawl it and find more and more information about that keyword in that page. And if we have created it properly and it's relevant to the page, uh, the Google will try to, uh, will will always increase the, uh, the ranking of the viewers in Google search sales pages. Apart from that, I will always make sure that the website on which we are creating backlinks is not, uh, a spammy website or a PBM website because if creating a backlink on those website will be very will affect our backlinking strategy and backlink techniques and will downgrade our website performance in the eyes of Google. So these are the things in which I will make sure while creating, uh, effective backlinks, uh, techniques, uh, for any website.

Schema markup role is very important, uh, in the point of SEO as it tends to make give more information to the users who are searching for our services or our products as we know are not only giving them the thing they are searching for, but we are all all, like, all also giving and more information to them, uh, in terms of, uh, in in, say, why schema markup as we can add a lot of different things, uh, through schema markup. We can add a website schema, a person schema, and an organizational schema. We can add the reviews, uh, in the search results. We can add the extra archive schema also as while the user will be searching for our services or our product. He he will be seeing the, uh, web page. But, uh, below that, he will also get to know different, uh, things. We can have the sitelinks sitelinks of different pages, uh, in the schema. He can get more more and more information. And if he is getting that view section over there, so it will make our website more superior than other website is on the search results if they are not adding have they have not added the schema, and it will tend, uh, the user will tend to click on our webs, uh, our search results more of more and more, uh, uh, rather than other, uh, search results. And it will increase our not only increase our CTR, but also create a trustability in the eyes of users. Like, they will be getting more information about the organization, about our services or our hotels, uh, our client reviews and testimonials, and lot of things. And also know like to know about our work, um, work working, uh, over the for the users and how we work, how we are delivering the products or services, how our client is, uh, satisfied with the products or the services we are offering or not. Schema markup is a great, uh, tool which, uh, which is being provided to any website owner or user. So to enhance the their website experience and increase the information they are being provide, uh, they provide to the users to so that the user can get more and more information and can, uh, click on our website. And it will not only increase our CTR, but also increase the amount of users or customers we are getting through the website.

To integrate SEO to integrate the website, uh, SEO configuration, uh, while, uh, making sure the website design is not being compromised. Uh, I look into the opportunities where we can add the SEO optimized things and can help the website to get properly SEO optimized while not harming the website design and website development part. To do so, uh, mostly, I take help from the designer and development team and make sure that the changes, which I am, uh, asking them to do, is not helping the website development part and the designing part of the website. So it's always a better best to, um, uh, sit with the designing and the development team and make sure we we are on the same page and, uh, are not handling each other work and optimizing the auto optimizing the website in the best way it, uh, we can in the best way we can. So it's, you know, it's being beneficial for both, uh, both the SEO and designing and develop both every aspect of the website, whether it is for SEO, whether it's it is for design, but our our development part. Once we have shut down, uh, we can discuss all the expect that can be implemented on the website, and that means that might make a significant change. And yeah, uh, so once we have settled down and we can discuss the things which can be rectified, which can't be rectified, and which, uh, if there is any alternative for the thing that can't be rectified, we can, uh, always opt opt out that, uh, so that nothing is, uh, hampering the workload or the designing and development of the of any, uh, website, even the actual part is working properly or not.

There are many factors which influence the the website loss speed, like, uh, the amount of intent tickets added, the, uh, sizes of the images, which I have been added, the amount of CSS files, uh, and the JavaScript file, which are being, uh, used in the that particular website or the or any particular page, uh, uh, the amount of HTML code ratio to the text, whichever is added to the website. There are many aspects, uh, that can affect the loading speed, uh, loading speed of the website apart from that, uh, these the already mentioned ones? Because if we are using an an we have unused JavaScript files or unused, uh, CSS files in our website, uh, it will, uh, always always embed the loading speed of the website. And if the con the content we are adding have added to the website is more than expected of. And, uh, the page keep keep on loading and loading, and the content is keep on, uh, happening and occurring. And, uh, it is not coming to an end at a particular time. Uh, and the the images which have been which we have used on that particular website are not exceeding the, um, the size which is normally being recommended. As if the images are of larger size, it will take a, uh, more time to, uh, load time. And the more time it will load, the more time it will take for the website to load. So these are the things which influence the loading speed of the website. So we have to make sure that the HTML code, the CSS file, uh, the unused CSS file and JavaScript files, and the con type of, uh, amount of content and the sizes of the images which we are adding are properly optimized and are not overused in the website so that the loading speed of the website can be, uh, normalized and easily accessible to the users, and and they are not, uh, waiting for the website to load for more than 2 to 3 seconds. Uh, 2 to 3 seconds are also more. We have to make sure that the website is loading properly according to their, uh, according to every browser and every, uh, devices, like from from laptop to computers to tablets and mobile phones. Every, uh, aspect should be checked and make sure that the website is loading properly.

The method which I used to search, uh, research, uh, to for the keywords is, first of all, I look into the content of the website and figure out the most important keyword while analyzing the content of the website. And after that, I I will segregate all those keywords and look for the competitors' website and find out the keyword gaps in between us and the, uh, as us and the our competitors. Like in keyword gap, we can find out on which similar keywords which, uh, what are the similar keywords on which we, uh, we are ranking and our competitors are also ranking, and what are what are the keywords on our competitors are ranking and what what we are not ranking. And we can we have the opportunity to use those keywords also and rank them for our website. Apart from that, uh, I will always look into the Google search results and type on the my keywords and look look for for the variations, uh, on which the users are searching. And apart from that, I will also I also tend to use the Google Trends to know what kind of trends, uh, are currently working in the market for that particular service or a particular product, uh, for which we are doing this keyword research. And these all are the techniques which are being beneficial while doing a keyword search. And, also, I will make sure the while doing the keyword research, I will make sure the kind of keywords which I am choosing, what kind of volume they are having, what kind of completion they are, uh, are coming with, what kind of capability they are showing in the in any tool like Samuels or, uh, ASL Repent, many, uh, tools. Like, we can check the keywords from, uh, different different tools, like, we use Google Keyword Planner, SamRas, Ahref, Keyword dot io, and there are unlimited tools present on the, uh, on the Internet. But the most important tools which I use are Samrus, Ahref, and Google Blender, uh, as these are the most trustworthy tools, uh, on the Internet and tells us about a lot of things for a petul keyword. Uh, their search volume, their completion, their keyword difficulty, and their alternative keywords which are being searched on the Google. So these are the method I used while doing a keyword research and keyword analyst as it help us to gain a lot more lot more information about the keywords, uh, and the amount of difficulty and the volume they are, uh, with themselves.

There was a time there was, uh, actually 2 to 3 times these things have happened with me in my Azure garage where, uh, the website owner was running the website on a very, uh, low and cheap CMS, uh, home, and I don't even remember the name of those CMSs. And they wanted to convert the CMS to, uh, what, uh, one was on on the WordPress and one was on the. Right? And I looked onto them and, uh, created a back a backup of all the pages from the previous, uh, website so that we can make sure that all the pages are being properly You can say that, uh, properly added to the new, uh, CMS and the new management, uh, content management system. Also, I have been able to redirect all those, uh, the previous pages to the new website and make sure that, uh, each and every page is being redirected to the test specific category and the flexor only and are not, uh, being redirected to any, uh, irrelevant page out in the website. I have added a 301 rejection to that, And I also make sure that, uh, we have added some new content also to the new version of the website to make it more, uh, appealing and more relevant to the page and making it a difference, uh, to the previous version of the website. These techniques helps me, uh, helped me to, uh, migrate the website easily and make making sure that, uh, it the authority of the website is not being compromised, and website, uh, there was a a minor difference in the, uh, website visibility and authority, uh, and the ranking for the 1 or 2 weeks. But, uh, by following these techniques, I have, uh, we were able to retain those things in within a month and the webcast host, started ranking much higher. Uh, the new website was getting started ranking much higher with the constant backlinking and update updating the content of the website.

The best the the most important approach, uh, for the voice sales optimization is that we add more and more question and answer types content in our website, like, I think, uh, to all the service pages and all the products as as long as we can add them. Because whenever a person or even I search, uh, by doing a voice search on the Google, the more our query is more related to post generated queries. There are no, like, uh, thing. We are, uh, there every time, uh, almost 90% of the time, the query is ready to, uh, the query is really ending with the customer, uh, at the end of it. So we have to make sure that we are, uh, you are saying what what kind of things are being trending are on trending through many tools, uh, and even from Google Trends, what kind of things the users are being searching for the for our our particular services for our product. And we can add a figure type of section, uh, to our pages or even add content in a way, like, we are answering for, uh, we are answering to the courses, uh, which are being served on the Google. As long as we are doing it, we can, uh, make sure that the we are our website is being properly optimized for the voice search, and we can gain more and more rank uh, more higher ranking than our, uh, than our competitors and can gain more trust from the Google as we are making sure that all aspects are being covered for the user experience while as we are, uh, answering to the questions which which they are searching for in on the Google. So this is the most important approach which I have applied and also seen on Google being applied by other SEO experts or, uh, the like, Neil Patel and many more, and one one opposed to Indian, uh, SEO expert, Amit Tiwari. I have seen his videos, and I have also implied applied that on other web on our client that we're trying to help us to improve the website traffic, the website CTR, and website visibility on not only, uh, Google search results for type the type 1, but for also the voice search ones. So we have to make sure that we are adding these kind of personal answers on the front end in our platform, make sure that we our