Ishwardutt sharma

Planned, executed, and optimised Meta (Facebook & Instagram) ad campaigns for franchise-led and lead-generation projects across India and international markets. Managed end-to-end campaign lifecycle, including audience research, funnel strategy, budget allocation, execution, and performance optimisation. Conducted competitor ad analysis, reviewing creatives, messaging, hooks, CTAs, formats, and offers to identify scalable growth opportunities. Collaborated with design and content teams to manage creative production timelines, ensuring campaign delivery aligned with project goals. Led A/B testing initiatives across ad creatives and landing funnels to improve lead quality and conversion rates. Supported franchise expansion campaigns for brands such as Sagar Ratna, JALJOY, FIMA, and Spenza.

Managed Google Ads, Meta Ads, and LinkedIn Ads campaigns across multiple client niches. Executed SEO strategies, including keyword research, technical SEO, on-page optimisation, and link building. Planned and executed email marketing campaigns, including segmentation, automation, and performance analysis. Led and managed the SEO team, overseeing task allocation, project timelines, and quality control. Tracked and analysed KPIs using Google Analytics, SEMrush, and Search Console to drive data-backed decisions. Coordinated with stakeholders to ensure project deliverables met business objectives and deadlines.

Managed multi-channel digital marketing campaigns aligned with business and client goals. Conducted A/B testing to improve campaign performance and conversion metrics. Enhanced brand visibility across AI-driven platforms such as ChatGPT and Perplexity. Oversaw analytics and behavioural insights using Google Analytics, Ahrefs, and Microsoft Clarity. Led weekly performance reviews and collaborated with teams to optimise marketing projects.

Executed comprehensive on-page and off-page SEO strategies. Improved organic traffic, keyword rankings, and website visibility. Independently managed full SEO projects from planning to execution and performance tracking.

Gained hands-on experience in SEO tools, campaign planning, and guest posting strategies. Assisted in link-building initiatives across diverse industry niches.