Jagdev Soni

Partnered with founders and product teams as embedded design lead across FinTech and EdTech, delivering 25+ shipped projects for clients. Owned the full product design lifecycle user research, high fidelity UI, prototyping, developer handoff. Cut design to prototype turnaround by 40% using AI augmented workflows (ChatGPT, Midjourney, Kling, Framer AI), compressing research to build cycles for faster iteration.

Designed the contest listing and contest details pages for the Code360 platform, working within existing product flows in a short term, focused engagement. Contributed to the Code360 mobile app MVP, designing core screens and flows for the initial launch.

Led the product design function, mentoring 2 junior designers and establishing design QA, review cadence, and collaboration processes from scratch. Built Tyke's design function 0-to-1: visual identity, design system, and reusable component library, cutting design to dev handoff time by 50%. Introduced daily standups, design reviews, and 1:1s, improving sprint delivery and feedback turnaround. Led the redesign of Tyke's web platform onboarding, KYC, investment dashboard, payment flows, referrals reducing drop off and time to first investment. Designed Tyke's marketing website (Product, About, Founders, FAQs), contributing to 20% increase in signups and traffic.

Conceptualized and designed the MVP for EPIC, a Gen Z social platform for content creation and creator rewards, taking it from concept to launch with a team of 10 PMs/engineers. Designed the flow enabling Android Tap to Pay on the Slice Credit Card, driving 15% increase in feature adoption. Designed the end to end crypto investment experience, enabling users to complete their first investment within 4 steps. Redesigned Slice's marketing site (Home, About, Our Story).

Owned end to end design of the IND Credit Card product onboarding, KYC, activation, card design, rewards, subscriptions from concept to launch, reaching 5K users in 2 months. Designed premium subscription and paywall flows for wealth management. Designed the US Stocks investment experience, increasing first time stock purchase completion. Designed INDcoins, a crypto/rewards ecosystem, driving 15% of users to redeem or reinvest earnings. Redesigned INDmoney onboarding, cutting steps from 12 to 6 and reducing drop-off by 30%. Introduced motion design and micro interactions across key flows, improving task completion and perceived performance.

Owned end to end design of the IND Credit Card product onboarding, KYC, activation, card design, rewards, subscriptions from concept to launch, reaching 5K users in 2 months. Designed premium subscription and paywall flows for wealth management. Designed the US Stocks investment experience, increasing first time stock purchase completion. Designed INDcoins, a crypto/rewards ecosystem, driving 15% of users to redeem or reinvest earnings. Redesigned INDmoney onboarding, cutting steps from 12 to 6 and reducing drop-off by 30%. Introduced motion design and micro interactions across key flows, improving task completion and perceived performance.

Designed customer-facing experiences for Ola Money's credit card launch activation, digital KYC, physical card design supporting 10K users at launch. Redesigned Ola Foods restaurant browsing UI, increasing click through and order conversion.

Designed loan and investment feature UI and interaction animations. Partnered with senior designers to ship production-ready interfaces across 10 features. Maintained design consistency across the ETMoney mobile app design system.