Kapilesh Dubey

Yeah. My name is, and, uh, I have a 7 year industry experience related to designing. And, currently, I am working as a senior UI UX designer business in India. It's located in Delhi, uh, approx 4 years. Since 4 years. Okay? And, um, I am very passionate about user interface and user experience. I love to apply user principles, our UX laws and, uh, human psychological things in our user user experience. Uh, for good user intro good user experience, uh, where, uh, our user can enjoy. Our user can participate in well manner and achieve their goal in easily without any cognitive load. So, uh, and, also, I, uh, love to, uh, design things with my, uh, long sitting habit end problem solving skills. So in this is a short brief for me uh

Yeah. Actually, sometime before I used to, uh, Adobe XD, but right now, I am very comfortable with Sigma because Sigma provide us a very, uh, type of features, collaboration features, comment features, and, uh, you can also show prototype to our stakeholders, and we can also, uh, generate some, Feedback to show the prototype, and we can also some website is also related to a b testing. They can use that link, Uh, and you can create some question related to real scenarios, and then the we will track the heat. We can heat map with the help of heat map, we can We can track the problem. So right now, I am, uh, good in Figma because Figma allowed us. Uh, every Figma have a 3 mode, vector mode, Boolean mode, and normal mode. And we you can do all the things and plug ins facilities makes is amazing. So, uh, nowadays, I am using Figma, and I love Figma. Thank

Yeah. Yeah. Yeah. Yeah. Actually, um, user friendly is the key of my design psychology because when I design anything, then I followed some principle, like, principle is related to, uh, MACG, and, uh, they provided a standard guideline. Um, and also I followed international globally standards like user interface rules. I followed psychological things like, uh, Higgs' law, law, law, many laws are there. So, um, I may this make a user interface very user friendly, and um, we also, um, organize some feedback sessions, some meetings with our colleagues, and, many various type of, uh, community meetings, so where we can take feedback and we can align then with user goals, with UX principles. So after that, we can know very well user design is user friendly, and we can track Google Analytics help for collecting data, surveys, for research, many things are there related to and connected with each other thing. Elements are connected with um, each others with very well manner. So, um, uh, that's um, why we can sure design is user friendly and user centered? I all I

Yeah. Yeah. Wireframe. Yeah. I agree. 1st, we first, when we know what is our product, then we Or, uh, then we conduct some research. And after the research, we create some surveys. We empathize ourselves. And after that, we got the problem. And, uh, when we got the problem, then we ideate on that problem. Then and we've, uh, followed many process like empathy map, user personas, What user want? What user say? What user thing? That type of thing. So, um, we know all So what is the pinpoint? What is the requirement? What is the goal? So after that, we are very clear about our goal user goal. After that, we followed some UX and psychological principles on wireframe where our element will work better. Your element is, uh, very good where near your thumb Like, PTM app because all the things are depend on the scan QR code in PTM, then PTM provided us can QR code related to because We have in if you talk about the mobile screen, we have a 3 areas, like, well, touchable and suitable areas related, uh, near thumb and least area and, uh, even, uh, very least area. So we use that, necessary elements near to user clickable thing things, and we make it for usability. So that type of things I processed. And, uh, after that, I will create some mock ups So with the help of, uh, Figma and

Yeah. Yeah. I followed a design thinking process. 1st, I empathize with myself, uh, behalf of user, and After that, I define, uh, what is the problem? Then the scene after that, we work on ideation, and ideation not like that. You can copy your competitor idea. You can the idea like that key, uh, like, uh, previous time, user go necessary to go check the balance from bank, but right now, they can check balance with UBPN. So that type of idea that idea will work, survive with 15, 20 years in the market. That type of idea we can Follow and we can follow human psychological things. We can follow UX laws. We can conduct research, feedbacks, meetings, survey, card sorting method. We make user personas, empathy charts. And after that, And, uh, feedback is must element in this because we take feedback. And after the feedback, I will Uh, do research on that feedback. Then if feedback is helpful for with user goal for user goal, then I will align that feedback with user goal with the experience, but that is a little tricky concept, but it's worked well. So I followed the ending process, and many research concepts are also there, like shadowing, like journal, documentary, surveys. So I followed that that things also as per the requirement project requirement. Thank you so much.

Yeah. Yeah. Yeah. Many time I face that type of problems. Our stakeholders and, uh, any other persons who participated in that meetings or prototype. They are not satisfied with our design. So that scenario, I will provide a realistic scenarios. I will provide As a layman, realistic I will provide, uh, example To understand things very well because I am from design background, but they are not from design background. So it I need to show and tell why I am using this here and what is the benefit Really? Because, uh, in my some previous design, some problem related to review system, and they are not agreed with my design. But when I Uh, and Google, uh, like, a b testing. Yeah. I entered the Internet that time a b testing, and, uh, normally, we can track Yeah. Our users are working on f man, uh, f manner, and they are participating, uh, not participating in review system. Then I provided some, So design idea to, like, pop up for user review with prefilled text and prefilled star with primary It's in that work well after consequence analytics tool. So we can provide a proved data, it's Work well. Many tools are there in the market And I know very, very well many tools are there. We can track so we can track if

Yeah. Yeah. This is a very important thing. We can use color psychology. We can use typography. We can use line height, paragraph height. It is a very Necessity thing like hierarchy, proximity, like, uh, yeah, if we talk about only Aesthetics enhance. So if you are, uh, go to any website and The read readability is nothing. And, uh, the other website is readability is good. They use negative spaces very well, and Then, uh, followed line height to paragraph height rules. So After that, the user experience is automatically going in good path. And user can achieve their goal in easily measure. That is the user experience. So, uh, this is a very necessary We can add, uh, you, uh, aesthetic enhanced followed that principles. So and along with user experience, psychological principles, and ethics also. So we can Say, in easily manner, key aesthetics enhance increase user experience Because this is a key principle for every design, hierarchy, proximity, typography, colors of psychology, white

Yeah. Actually, I like to solve problem. Yeah. I can say I have a problem solving person, So I never missed that opportunity. And, um, uh, in latest previous project, I faced one review system problem. Actually, they their website work very well. All the things are going very well, but user don't want to participate in the new system, then I suggested 1 user system as per human psychological thing. Like, user don't want participate, yeah, it's okay, but the user can forget that thing. It is completed. User can forget completed task, but user can't forget and complete that. Then I provide One pop up when I track with the Google Analytics, uh, when Google when our user It's a happily moment. Then that time, we will provide 1 pop up with preselected start We failed the text to end with primary button submit. That's the way work very well, Increased approx 30%. Uh, user actions there, you because the user don't want to take a cognitive load. So, uh, they want to participate of the primary button because we, uh, we provide a primary button as a submit and second No. Thanks. And after that, we can also make some strategy. Kiwi, want to show pop up or not. That type of thing also work, but, uh, that things increase 30% of user user retention on that review system. Yeah.

Yeah. This is a very necessary thing because the designs principle are the cornerstone of every day then. Because if you make any, uh, if you are launching any product and you are making website or apps And, uh, user when user interact with that elements in, uh, your website or your, uh, app and they are not satisfied, then They never want to participate with your product. They never want to buy your product. The user experience is the very important thing. And, uh, we fall when we follow when we conduct the research because we follow the design thinking process. And in the design thinking, the first step is Empathize. So we when we empathize, we can pain our user. We can feel our user pain, then we can Follow, uh, we can get some problems. And with that problems with user personas, see what they want, what this thing what they say and, uh, also pinpoint, game points, benefits, losses, then we ideate on that. And when we ideate on that, then definitely that idea will work very well for our centered user user centered design because we can call designs is user centered design because if your design is user centered design and user can participate in well manner, and user can participate and enjoy with gamification sync. Many things are there related to gamifications, user experience, human psychological things, UI. We like proximity hierarchy. So we can use all the things together, And then we will make user centered design and user design, uh, design principles is very necessary for, uh, interfaces.

Yeah. Yeah. Yeah. And describe the role of color scheme. Yeah. Color scheme. Yeah. Color psychology. We followed color psychological then UX. Actually, All colours have a cyclo like, we can, uh, tell you one example like The MACD use Yellow color and Red color, while Yellow color is Hunger color and Red color is Energy color, so user attract When user see the Magdee logo, he will stop. Suddenly the mind will change because this is a psychological things because the color is showing you, like, hunger and feel like, uh, energy. So you want to participate in that. So current psychological thing is very good because gray gray is Depression color, lost color. Many colors, blue color, your trust. Red color is a danger. Green color is a success. Blue color is your trust and also, uh, emperor thinks purple purple shows emperor thinks. So color psychology is a very important in if you are designing anything. And So that's why I make palettes, I make color psychological, analogous, triangle, complementary, Double complementary. That type of things I followed, then I got good color with psychological and Prince with principles. So we know this is our accent color. This is, Uh, we can use that color for background. We can use that color for phones. We can use that color for our CTA.

Yeah. Yeah. Yeah. I conduct Meetings with my colleagues. We also, uh, do a b testings. That a b testing will help us, to know what user are doing on our website in well manner. This is a very good thing because some of some websites are also there like MAGE And, uh, user very they want only 1 prototype. That's a prototype, uh, Figma prototype, And, uh, you can create some real scenarios there, and, uh, you can send that link as a survey. The user will participate like your colleagues and use many various group communities, members, and also stakeholders, they can participate with real scenarios with questions and if and you can see all the activities on So it will, uh, help us, and, uh, we also Take feedback as a positive way. We, uh, first, we align that. 1st, we research on Feedback is related to our user roles, then, uh, definitely I will align that user role with UX principle for you, uh, for user role. I will learn that user feedback with UX principle for user role. So it will work better and we we can collect the data and we believe in data like Google Analytics, surveys. So after that, we can know your UI designs are inclusive.