Kapilesh Dubey

My name is, and I have a 7-year industry experience related to designing. Currently, I am working as a senior UI UX designer in a business located in Delhi, India, for approximately 4 years. I am very passionate about user interface and user experience. I love to apply user principles, UX laws, and human psychological factors in user experience. For a good user experience, where users can enjoy participating in a well-mannered way and achieve their goals easily without any cognitive load. I also love to design things using my problem-solving skills and long sitting habit. This is a brief overview of me.

Yeah. Actually, sometime before I used to use Adobe XD, but right now, I am very comfortable with Figma because Figma provides us a very, type of features, collaboration features, comment features, and you can also show prototype to our stakeholders, and we can also generate some feedback to show the prototype, and we can also conduct A/B testing. They can use that link, and you can create some questions related to real scenarios, and then we will track the heat. We can use a heat map to track the problem. So right now, I am good with Figma because Figma allows us. Every Figma has three modes: vector mode, Boolean mode, and normal mode. And you can do all the things, and the plug-in facilities make it amazing. So, nowadays, I am using Figma, and I love Figma.

Actually, user friendly is the key of my design psychology because when I design anything, I follow some principles, like the principle is related to MACG, and they provided a standard guideline. And also I followed international globally standards like user interface rules. I followed psychological things like Higgs' law, many laws are there. So, I make the user interface very user friendly, and we also organize some feedback sessions, some meetings with our colleagues, and many various types of community meetings, so we can take feedback and align it with user goals, with UX principles. So after that, we can know very well that user design is user friendly, and we can track Google Analytics to collect data, surveys, for research, many things are related and connected with each other. Elements are connected with each other in a very well-mannered way. So, that's why we can be sure that design is user friendly and user-centered.

Wireframe. I agree. 1st, we first determine what our product is, then we conduct some research. And after the research, we create some surveys. We empathize with our users. And after that, we identify the problem. And when we identify the problem, then we ideate on that problem. Then, we've followed many processes like empathy mapping, user personas, understanding what users want, what users say, and what users think. So, we know all the requirements. What is the pinpoint? What is the requirement? What is the goal? So after that, we're very clear about our user's goal. After that, we apply some UX and psychological principles to our wireframe to make our elements work better. Your element is very good, located near the thumb, like the PTM app, because all the things are dependent on the scan of a QR code in PTM. PTM then provides a QR code related to that. If you talk about the mobile screen, we have three areas: touchable and suitable areas related to the thumb, and least areas and very least areas. So we use necessary elements near the user's clickable things, and we make it for usability. So, we process things like that. And after that, I will create some mockups using the help of Figma and

Yeah. I followed a design thinking process. 1st, I empathized with myself, on behalf of the user, and after that, I defined what the problem was. Then, we worked on ideation, and ideation isn't like that. You can copy a competitor's idea, or use an idea like the one from previous time, where users had to go check their balance from the bank, but right now, they can check their balance with UBPN. That type of idea will work and survive in the market for 15 to 20 years. That type of idea follows human psychological things, and UX laws. We can conduct research, gather feedback through meetings, surveys, and card sorting methods. We make user personas and empathy charts. And after that, feedback is a must element in this process because we take feedback into account. And after taking feedback, I would do research on that feedback. Then, if the feedback is helpful for the user's goal, I would align that feedback with the user's goal and the experience, but that's a little tricky concept, but it's worked well. So I followed the design process, and many research concepts are also there, like shadowing, journaling, documentaries, and surveys. So I followed those things as per the project requirements. Thank you so much.

Many times I face that type of problem. Our stakeholders and any other persons who participated in those meetings or prototyping sessions. They are not satisfied with our design. So, in that scenario, I will provide realistic scenarios. I will provide examples as a layman to understand things very well because I am from a design background, but they are not from a design background. So, I need to show and tell why I am using this and what the benefits are. Really? Because in my previous design, some problems related to the review system, and they were not in agreement with my design. But when I used A/B testing, like Google, and entered the internet, A/B testing normally allows us to track our users working in a certain manner, and they are participating or not participating in the review system. Then I provided some design ideas, like a pop-up for user review with prefilled text and prefilled stars with primary colors. It worked well after using a consequence analytics tool. So we can provide proved data. It works well. Many tools are available in the market, and I know very many tools. We can track if our users are working in a certain manner and participating or not participating in the review system.

This is a very important thing. We can use color psychology, typography, line height, and paragraph height. It's a very necessary thing, like hierarchy, proximity, and aesthetics. If we talk about aesthetics, we can enhance it by following these principles. So if you go to any website and read the readability, you'll see that one website has nothing, and the other website is good. They use negative spaces well, and follow line height and paragraph height rules. So after that, the user experience goes in a good path. The user can achieve their goal easily. That's the user experience. So this is a very necessary thing. We can add aesthetic enhancements following these principles, along with user experience, psychological principles, and ethics. We can say, in an easy manner, key aesthetic enhancements increase user experience. This is a key principle for every design, including hierarchy, proximity, typography, color psychology, and white space.

Yeah, actually I like to solve problems. I can say I'm a problem-solving person, so I never miss that opportunity. And in my latest previous project, I faced a review system problem. Actually, their website worked very well. All things were going very well, but users didn't want to participate in the new system. Then I suggested a user-friendly system based on human psychology. Like, users don't want to participate, but it's okay. The user can forget that thing once it's completed. Users can forget completed tasks, but they can't forget and complete that. Then I provided a pop-up when I tracked user behavior with Google Analytics. When our users had a happy moment, we provided a pop-up with a pre-selected start and end with a primary button to submit. That's the way it worked very well, increasing user actions by approximately 30%. Users didn't want to take a cognitive load, so they preferred the primary button because we provided a submit button and a second option. Thanks. After that, we can also make some strategies. We can show a pop-up or not, that type of thing also works, but it increased user retention by 30% on that review system. Yeah.

This is a very necessary thing because design principles are the cornerstone of everyday use. Because if you make any mistakes, if you launch any product and make a website or app, and users interact with elements on your website or app but are not satisfied, then they never want to participate in your product. They never want to buy your product. The user experience is very important. And we fall short when we follow the design thinking process because we conduct research. In the design thinking process, the first step is to empathize. So when we empathize, we can paint a picture of our user. We can feel our user's pain, then we can identify some problems. And with those problems, we create user personas to see what they want, what they say, and also pinpoint the benefits, losses, then we ideate on that. And when we ideate on that, then that idea will work very well for user-centered design because we can call our design user-centered. If your design is user-centered, and users can participate in a well-mannered way, and users can participate and enjoy with gamification sync. Many things are related to gamification, user experience, human psychological things, and UI. We like proximity and hierarchy. So we can use all these things together, and then we will make user-centered design and design principles are very necessary for interfaces.

Yeah. Yeah. And describe the role of color scheme. Color scheme. Color psychology. We followed color psychology then UX. Actually, all colors have a cyclical effect, like we can tell you one example. The MACD uses a yellow color and a red color, while yellow is a color associated with hunger and red is a color associated with energy, so users are attracted. When users see the MacD logo, they will stop. Suddenly the mind will change because this is a psychological thing, because the color is showing you, like, hunger and giving you a feeling of energy. So you want to participate in that. Color psychology is a very good thing because gray is a depression color, a lost color. Many colors, blue is a color associated with trust. Red is a danger color. Green is a color associated with success. Blue is a color associated with trust, and purple is associated with power. So color psychology is a very important thing if you are designing anything. And that's why I make palettes, I make color psychological, analogous, triadic, complementary, double complementary. That type of thing I follow, then I get good colors with psychological and design principles. So we know this is our accent color. This is, we can use that color for the background. We can use that color for phones. We can use that color for our CTA.

I conduct meetings with my colleagues. We also do A/B testing. A/B testing will help us know what users are doing on our website in a well-mannered way. This is a very good thing because some websites, like MAGE, also have users who want only one prototype. That's a Figma prototype, and you can create some real scenarios there, and send that link as a survey. Users, like colleagues, and various group communities, members, and stakeholders, can participate with real scenarios and questions. You can see all the activities, so it will help us, and we also take feedback in a positive way. We first align the feedback. 1st, we research feedback related to our user roles, then definitely align that user role with UX principles for the user role. I will learn user feedback with UX principles for the user role. So it will work better, and we can collect data and believe in data, like Google Analytics and surveys. So after that, we can know if our UI designs are inclusive.