Karan Bhargava

Impacted in lay-off of Ecom team. Led iPhone17 launch with 3k users in waiting, 2Mn+ impressions, and 3x jump in daily website traffic. Transformed brand experience by revamping home page, improving purchase journeys, reducing latency by 28%, introducing reliable FOP & Ui/Ux optimization & product categorization, placement. Led GTM for Starlink Assist, an @Home service delivering & activating iPhones within minutes of official launch. Built IN Marketing team from scratch, hired a perf marketing manager and two designers, led a team of 4. Prepared Starlink.qa for evolution in Searchiness (GEO, AEO), onboarded Pepper (SEO/GEO agency). Reversed follower growth stagnation (IG 54-57k & LK 115-128k) by rigorous calendar, trendy AI video, discipline. Owned 1cr+/month paid budgets ensuring CAC reduction of 18%, CPM by 30% by A/B testing, campaign optimization & creative refresh. Managed 20-30 campaigns in a month with 300+ ad sets.

Led an 8 member digital team with 3 managers reporting. Owned Paid media, SEO, ORM, Website/App, Martech with an annual digital marketing budget north of 10Cr+. Managed agencies including Logic Serve (SEO, Paid, GA4), Pepper (Content), Locobuzz (Social sentiment), F1 studios (Website revamp & Kutumb App development), Single interface (ORM). Grew organic traffic by 33% from 3k to 4k daily visitors, DA Movement 25 to 31, load time reduction for home page by 30%. Digital (Organic + Paid) contributed 20cr sanctioning monthly. NLM page improvement post revamp led to l2d% increment from 0.6-0.8%. Owned Paid Media budget 50 Lakh/M, ensuring CPL's post optimization <400 INR resulting 15k leads/M. Tools used: GA4, LookerStudio, Semrush, Moz, Appsflyer, Zoho, MS clarity, Clevertap, Jira, Netcore.

Managed growth marketing for GPay's credit products including Credit Cards, Personal loans, Business loans, Cibil. Ensured consistent use of GPay's brand assets as per global guidelines across surfaces. Drove 150k leads for business loans leading to 6k loans with INR 130cr disbursement. Personal loans: 70k leads, 10k+ loans, 240cr disbursement. Spearheaded 30-35 campaigns monthly for acquisition, retention, and user lifecycle. Marketing comms contributed 45% top funnel users, 30% disbursement from comms. Improved user journey by collaborating with product/eng teams to reduce drop offs. Supported large GPay partnerships with Zomato, Uber, HP Gas, IDFC Fastags, Petpooja, Rebel, etc. Led deployment of GPay's foundational elements in 100k+ POS terminals for large merchants.

Founded Coconutanna.com, an eCom platform for fresh coconut water home delivery and cart installations. Achieved ARR 50L+, 10k coconuts/month serving 350+ premium houses in Gurgaon. Bootstrapped, built website using GoDaddy, integrated ordering via Limetray, hired and managed staff of 8 people.