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Karan Malhotra

Vetted Talent

Karan Malhotra

Vetted Talent

A result-oriented Social Media Content Manager with 3.5 plus years of experience in developing and executing effective digital marketing strategies across various social media platforms. Proficient in content creation, community engagement, copywriting and analytics with a passion for driving brand awareness and engagement. Proven track record of enhancing online presence and fostering meaningful connections with audiences.

  • Role

    Social Media Content Strategist

  • Years of Experience

    3.5 years

  • Professional Portfolio

    View here

Skillsets

  • ORM
  • Social media reports
  • Social media pitch decks
  • Social media content plans
  • Content calendars
  • Content Creation
  • Social Media Marketing
  • Email Marketing
  • Copywriting
  • SOcial Media - 3.5 Years
  • Account Management
  • Content Strategy & Planning - 3.5 Years
  • SEO - 3.5 Years
  • Ghostwriting - 3.5 Years
  • Content Writing - 3.5 Years
  • Organic Social Media - 3.5 Years
  • Social Media copywriting - 3.5 Years

Vetted For

5Skills
  • Roles & Skills
  • Results
  • Details
  • icon-skill_image
    Social Media Marketing Specialist (Remote)AI Screening
  • 66%
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  • Skills assessed :B2B, Social Media Campaigns, Social media strategy, B2B SEO, Social Media platforms
  • Score: 59/90

Professional Summary

3.5Years
  • Aug, 2023 - Present1 yr 9 months

    Senior Associate- Client services

    BCV, A RateGain company
  • Aug, 2023 - Present1 yr 9 months

    Freelancing

    Upwork & Linkedin
  • Aug, 2023 - Present1 yr 9 months

    Freelancer

    Upwork & Linkedin
  • Dec, 2021 - Dec, 20221 yr

    Social Media Specialist

    ARM Worldwide. Gurgaon, Haryana
  • Jan, 2022 - Dec, 2022 11 months

    Social Media Specialist

    #ARM Worldwide
  • Dec, 2022 - Jul, 2023 7 months

    Senior Associate-Social Media/ client services

    BCV, A RateGain company. Delhi NCR
  • Dec, 2020 - Dec, 20211 yr

    Social Media Strategist/ Copywriter

    Roundigital Pvt limited. Gurgaon, Haryana
  • Dec, 2020 - Dec, 20211 yr

    Social Media Strategist / Copywriter

    Roundigital Pvt limited
  • Jul, 2020 - Dec, 2020 5 months

    Digital Marketing Internship

    Stylework Pvt limited. Gurgaon, Haryana
  • Dec, 2019 - Dec, 20201 yr

    Social Media Marketing Internship

    Stylework Pvt limited
  • Feb, 2020 - Jun, 2020 4 months

    Freelance Social media manager

    Upwork & Fiverr
  • Jun, 2020 - Dec, 2020 6 months

    Freelance Social Media Manager

    Upwork
  • Dec, 2019 - Dec, 20201 yr

    Social Media Marketing Intern

    Stylework Pvt limited

Applications & Tools Known

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    Google Analytics

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    Semrush

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    Canva

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    Ahrefs

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    Hootsuite

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    Mailchimp

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    Buffer

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    Meta Ads Manager

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    Google Analytics

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    Canva

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    Ubersuggest

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    Sprout Social

Work History

3.5Years

Senior Associate- Client services

BCV, A RateGain company
Aug, 2023 - Present1 yr 9 months
    Managed social media accounts for clients like KIMO, Tulas Institute and worked on client service for luxury hospitality brands.

Freelancing

Upwork & Linkedin
Aug, 2023 - Present1 yr 9 months
    Certifications. Completed PGDBM

Freelancer

Upwork & Linkedin
Aug, 2023 - Present1 yr 9 months
    Freelancing. Certifications. Completed PGDBM.

Senior Associate-Social Media/ client services

BCV, A RateGain company. Delhi NCR
Dec, 2022 - Jul, 2023 7 months
    • Worked on brands like Marriott, Renaissance, IHG hotels, Holiday Inn, Intercontinental, Hyatt, Wyndham, Voco, Westin, etc
    • Managed luxury hospitality portfolio upwards of 15 accounts Based out of America, Canada ( North American Region).
    • Formulated client-specific content calendars, and social Media strategy decks to foster awareness, drive meaningful Connections and encourage community engagement.
    • Collaborating with senior team members based out of the USA
    • Preparing social media content calendars using the social media Tool 'Active Social' for the assigned clients.
    • Coordinating with the internal team.
    • Scheduling content, feedback, getting changes done, and Looking into final content before it reaches out to the client.
    • UGC sourcing of content. Instagram story creation.
    • Maintaining Brand Voice. Social Media Grids, Aesthetics

Social Media Specialist

#ARM Worldwide
Jan, 2022 - Dec, 2022 11 months

Social Media Specialist

ARM Worldwide. Gurgaon, Haryana
Dec, 2021 - Dec, 20221 yr
    • Worked for brands like Tecno Mobiles, Save the Children, Kohler India, MTV India etc.
    • Won a New Business Pitch for Save the Children
    • Copywriting for Social media brands.
    • Developed social media monthly calendars, and strategies.
    • Carried out ideation for Instagram, Fb, LinkedIn, & Twitter.
    • Responsible for new business pitches
    • Developed social media content to engage Tecno Mobiles 170K audience base on Instagram.

Social Media Strategist/ Copywriter

Roundigital Pvt limited. Gurgaon, Haryana
Dec, 2020 - Dec, 20211 yr
    • Worked on Brands like Comptia India, Bank of Baroda, Safejob, Health Assure, Drink Devils etc.
    • Creating social media strategy, Digital strategy and content Pillars/ Content plans for multiple clients
    • Copywriting for Social media brands and creative content including creative copies, Post copies & social media ads
    • End to end Account Management of clients Client call/feedback inputs
    • Brainstorming ideas & creating campaigns for brands
    • Social Media Optimisation and growth management
    • Planning and executing launch strategies for brands.
    • Community Management and monitoring Brand reputation on the digital front. Social media reports
    • Pre-launch, Launch & post-launch strategies
    • Content Creation for websites, products and blogs.

Social Media Strategist / Copywriter

Roundigital Pvt limited
Dec, 2020 - Dec, 20211 yr

Digital Marketing Internship

Stylework Pvt limited. Gurgaon, Haryana
Jul, 2020 - Dec, 2020 5 months
    • Created Social Media Content Calendars
    • Execute Newsletters via Mailchimp
    • Curating AD copies for Social Media Ads
    • Collaborate with Graphics designers
    • Curate Social media strategy and Content strategy
    • Copywriting social media daily posts, ads.
    • Curate, form and execute campaigns.

Freelance Social Media Manager

Upwork
Jun, 2020 - Dec, 2020 6 months

Freelance Social media manager

Upwork & Fiverr
Feb, 2020 - Jun, 2020 4 months
    • Develop engaging content for various platforms.
    • Write persuasive copy to drive conversions.
    • Conduct thorough research for accuracy and relevance.
    • Implement basic SEO practices.
    • Deliver high-quality work on time.
    • Maintain clear and professional communication.

Social Media Marketing Internship

Stylework Pvt limited
Dec, 2019 - Dec, 20201 yr
    Worked for brands like Tecno Mobiles, Save the Children, Kohler India, MTV India etc. Won a New Business Pitch for Save the Children brand. Developed social media content to engage Tecno Mobile's 170K audience base on Instagram; also handled ORM for Tecno Mobiles. Copywriting for Social media brands as well as developing social media monthly calendars, and strategies. Responsible for new business pitches Interact with clients for day-to-day deliverables, and briefs Report-making and presentation skills. Worked on Brands like Comptia India, Bank of Baroda, Safejob, Health Assure, Drink Devils etc. Created Social media strategy, Digital strategy and Content Pillars/ Content plans for multiple clients Curated relevant and trending content to maintain an active and dynamic social media presence Improved social media engagement of new brands in 3 months as well as increased followers. Copywriting for Social media brands and creative content including creative copies, Post copies & social media ads & reports End to end Account Management/ Client call/ feedback inputs Brainstorming ideas & creating campaigns for brands Social Media Optimisation; Planning and executing launch strategies for brands; Growth management. Community Management and Monitoring Brand Reputation. Content Creation for websites, products and blogs.

Social Media Marketing Intern

Stylework Pvt limited
Dec, 2019 - Dec, 20201 yr
    Worked for brands like Tecno Mobiles, Save the Children, Kohler India, MTV India etc. Won a New Business Pitch for Save the Children brand. Developed social media content to engage Tecno Mobile's 170K audience base on Instagram; also handled ORM for Tecno Mobiles. Copywriting for Social media brands as well as developing social media monthly calendars, and strategies. Responsible for new business pitches. Interact with clients for day-to-day deliverables, and briefs. Report-making and presentation skills. Worked on Brands like Comptia India, Bank of Baroda, Safejob, Health Assure, Drink Devils etc. Created Social media strategy, Digital strategy and Content Pillars/ Content plans for multiple clients. Curated relevant and trending content to maintain an active and dynamic social media presence. Improved social media engagement of new brands in 3 months as well as increased followers. Copywriting for Social media brands and creative content including creative copies, Post copies & social media ads & reports. End to end Account Management/ Client call/ feedback inputs. Brainstorming ideas & creating campaigns for brands. Social Media Optimisation; Planning and executing launch strategies for brands; Growth management. Community Management and Monitoring Brand Reputation. Content Creation for websites, products and blogs.

Achievements

  • Won Digital Marketing Mandate for brand - Save the Children
  • Won a New Business Pitch for Save the Children brand
  • Developed social media content to engage Tecno Mobile's 170K audience base on Instagram

Major Projects

3Projects

Created content for international hospitality brands in the USA

BCV Rategain
Jan, 2023 - Jul, 2023 6 months
    • Created content for international luxury hospitality brands like Marriott, Renaissance, IHG hotels, Holiday Inn, Intercontinental, Hyatt, Wyndham, Voco, Westin, etc
    • Maintained social media voice, tone, grids, aesthetics and verbiage of their social media handle
    • Collaborated with senior teams in the USA and completed work within timelines.

Worked on AD copies

ARM worldwide
Jul, 2022 - Aug, 2022 1 month
    • Worked on ad copies for brands like FAB India & Doctor Loan
    • Created SEO-relevant copies
    • Wrote Google ads as well as social media ad copy
    • Wrote headlines, descriptions and Primary text

Won New Business Pitch for Brand - Save the children

ARM worldwide
Apr, 2022 - May, 2022 1 month
    • Created a digital strategy with the team and won a new business pitch
    • Suggested influencer collaborations
    • Suggested campaign ideas
    • Suggested content calendar & entire social media roadmap
    • Created informational sample social media posts.

Education

  • BA. Journalism & Mass Com.

    Amity University (2019)

  • Post graduate Diploma in Business Management (PGDBM) Marketing

    NMIMS University (2024)

  • Bachelors in Journalism & Mass Communication

    Amity University (2019)

  • Post graduate Diploma in Business Management (Marketing)

    NMIMS University (2024)

  • Bachelor's in Journalism & Mass Communication

    Amity University (2019)

  • Postgraduate Diploma in Business Management (PGDBM)

    NMIMS University

Certifications

  • Google Analytics

  • Social media strategy from udemy

  • Copywriting for social media from linkedin

  • Copywriting for social media: completed a course from linkedin

  • Social media strategy: completed a course from udemy

Interests

  • Travelling
  • Listening Music