Karan Malhotra

Worked on Edu-Tech brands like KIMO as well as education-based brands like Tulas Institute. Managed social media accounts for clients, ensuring consistent brand messaging and tone. Improved social media engagement & Instagram followers of new brands. Conducted comprehensive audits of clients' existing social media profiles, content, and strategies to identify strengths, weaknesses, and areas for improvement. Social media consultancy: Offer ongoing support and mentorship to clients. Worked on brands like Marriott, Renaissance, IHG hotels, Holiday Inn, Intercontinental, Hyatt, Wyndham, Voco, Westin, etc. Managed luxury hospitality portfolio of upwards of 15 accounts based in the North American Region. Formulated client-specific content calendars, and social media strategy decks to foster awareness, and drive meaningful connections.

Worked for brands like Tecno Mobiles, Save the Children, Kohler India, MTV India etc. Won a New Business Pitch for Save the Children brand. Developed social media content to engage Tecno Mobile's 170K audience base on Instagram; also handled ORM for Tecno Mobiles. Copywriting for Social media brands as well as developing social media monthly calendars, and strategies. Responsible for new business pitches. Interact with clients for day-to-day deliverables, and briefs. Report-making and presentation skills. Worked on Brands like Comptia India, Bank of Baroda, Safejob, Health Assure, Drink Devils etc. Created Social media strategy, Digital strategy and Content Pillars/ Content plans for multiple clients. Curated relevant and trending content to maintain an active and dynamic social media presence. Improved social media engagement of new brands in 3 months as well as increased followers. Copywriting for Social media brands and creative content including creative copies, Post copies & social media ads & reports. End to end Account Management/ Client call/ feedback inputs. Brainstorming ideas & creating campaigns for brands. Social Media Optimisation; Planning and executing launch strategies for brands; Growth management. Community Management and Monitoring Brand Reputation.