Karthik Natarajan

Championed product-led growth by optimizing onboarding and activation journeys across web-to-product flows, leading cross-functional teams to deliver a 30% increase in DAU within six months. Revamped the event marketing strategy by pioneering new collateral and implementing automated email sequences, achieving a 2x increase in event engagement and a 28% rise in web engagement metrics. Established a product-led experimentation framework using cohort analysis and A/B testing across onboarding and activation flows, improving sign-up quality and reducing cost per activated user by 3x. Partnered with sales leadership to align persona-based qualification with product usage and activation signals, improving pipeline quality and sales readiness. Audited and improved SEO and GA; led to 20 keywords in top 100 and 3 in top 10, leading to an increase in organic WAU by 50%.

Led product, marketing and go-to-market strategy for SaaS platforms across MarTech, FinTech, insurance, and banking, directing 10+ member cross-functional teams. Developed product strategy and vision for Greyferret, a B2B market analytics platform, aligning product with business goals and conducting market research. Led sales enablement for enterprise SaaS offerings—produced pitch decks, demo flows, use-case messaging, and competitive battle cards, enabling $100K+ contract wins across FinTech and MarTech clients. Spearheaded GTM strategy & full lifecycle delivery for MAP Migrator, a MarTech automation connector, generating $200K+ revenue. Built website & drove organic growth for a leading Insurance Group, achieving +121% site traffic through SEO & content marketing. Designed centralized Content Management System, enabling scalable controlled content distribution across 100+ partner sites. Drove product-led monetization by revamping in-app messaging & UI/UX to improve feature discovery, adoption, & revenue. Built experimentation dashboards for a US neobank, unifying Clevertap, GA, and Braze data to streamline A/B testing and reduce operational workload by 90%. Increased email open rates by 25% for an Australian property platform through targeted email marketing initiatives.

Managed concept-to-launch for a Decor Mirror Website, opening up a new B2C channel, creating a new premium offering. Conducted pricing and product range surveys, devised 30 mirror concepts, and authored blogs to support the user journey. Drafted a GTM strategy and authored a forward-looking roadmap to streamline future product launches and initiatives.

Co-founded a B2B geospatial analytics company, leveraging satellite data to enhance value chains and generate INR 300k. Spearheaded market discovery using pilots in agriculture, mining, and water management, leading to 3 partnerships. Defined a go-to-market strategy focused on operational decision support, presenting to 25+ clients. Secured 3 partnerships through drone system software development, impact data creation for farms, and mineral deposit identification for mining sectors.

Managed a budget of USD 120k/month across Ad Networks, Meta, Twitter, Affiliate, Google; Executed and oversaw app install/user acquisition/retargeting/flight booking and hotel booking campaigns. Optimized digital advertising campaigns across ad networks, Meta, Google and affiliates, reducing cost per install by 75% while managing a $120k/month budget. Reduced fraudulent transactions by identifying and eliminating referral fraud, saving $200k in wallet money. Reduced CAC by 40% while maintaining MAUs by designing a model and implementing a fraud detection algorithm. Automated vendor reporting using VBA, streamlining reporting and invoicing, which saved 20 person-hours/week.

Automated 20+ QA test plan using a touchstone; Identified bottlenecks leading to a 50% increase in productivity of QA team. Automated report to track 20+ quality metrics, oversaw weekly meetings and improvement initiatives; led to 7% QoQ rise in quality.