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Karthik Natarajan

With a strong foundation in performance marketing, go-to-market strategy, and search engine optimization, I have successfully leveraged my expertise to deliver measurable growth in B2B SaaS. As a Senior Product Marketing Manager at keycentrix™, I led cross-functional teams to enhance website performance and lead-capture processes, achieving a 30% increase in daily active users. My contributions also included driving event go-to-market initiatives, lifecycle marketing, and SEO optimizations that significantly improved engagement and organic traffic.

Over the course of my career, I have specialized in turning customer insights into actionable strategies, category positioning, and scalable acquisition efforts. By building effective analytics frameworks, experimentation protocols, and sales enablement workflows, I have consistently generated qualified leads and optimized campaign performance. I am passionate about translating insights into compelling narratives and growth strategies that enable team success and impactful outcomes.

  • Role

    Sr. Product Marketing Manager

  • Years of Experience

    10.17 years

Skillsets

  • VBA
  • SEO
  • AI
  • Cohort analysis
  • Data Analytics
  • Email Marketing
  • Fintech
  • Google Analytics
  • GTM
  • Healthcare
  • MarTech
  • Product Marketing
  • SaaS
  • AB Testing
  • Content Marketing

Professional Summary

10.17Years
  • Apr, 2026 - Dec, 2023

    Product Manager

    Bounteous
  • Mar, 2025 - Oct, 2025 7 months

    Sr Product Marketing Manager

    keycentrix™
  • Dec, 2023 - Mar, 20251 yr 3 months

    Sr Product Manager

    Bounteous
  • Jan, 2018 - May, 20191 yr 4 months

    Building in Stealth

    Stealth Startup
  • Jan, 2020 - Feb, 2020 1 month

    Product Marketing Intern

    Saint Gobain
  • Apr, 2021 - Jun, 2021 2 months

    Product Marketing

    Saint-Gobain
  • Jan, 2015 - May, 20172 yr 4 months

    Senior Executive - Growth

    Cleartrip
  • Jan, 2014 - Jan, 20151 yr

    Business Analyst

    Cerner Healthcare
  • Aug, 2009 - Mar, 2010 7 months

    Teaching Assistant

  • Oct, 2008 - Apr, 2009 6 months

    Teaching Assistant

Work History

10.17Years

Product Manager

Bounteous
Apr, 2026 - Dec, 2023

Sr Product Marketing Manager

keycentrix™
Mar, 2025 - Oct, 2025 7 months

Sr Product Manager

Bounteous
Dec, 2023 - Mar, 20251 yr 3 months

Product Marketing

Saint-Gobain
Apr, 2021 - Jun, 2021 2 months

Product Marketing Intern

Saint Gobain
Jan, 2020 - Feb, 2020 1 month
    Managed concept-to-launch for a Decor Mirror Website, opening up a new B2C channel, creating a new premium offering. Conducted pricing and product range surveys, devised 30 mirror concepts, and authored blogs to support the user journey. Drafted a GTM strategy and authored a forward-looking roadmap to streamline future product launches and initiatives.

Building in Stealth

Stealth Startup
Jan, 2018 - May, 20191 yr 4 months
    Co-founded a B2B geospatial analytics company, leveraging satellite data to enhance value chains and generate INR 300k. Spearheaded market discovery using pilots in agriculture, mining, and water management, leading to 3 partnerships. Defined a go-to-market strategy focused on operational decision support, presenting to 25+ clients. Secured 3 partnerships through drone system software development, impact data creation for farms, and mineral deposit identification for mining sectors.

Senior Executive - Growth

Cleartrip
Jan, 2015 - May, 20172 yr 4 months
    Managed a budget of USD 120k/month across Ad Networks, Meta, Twitter, Affiliate, Google; Executed and oversaw app install/user acquisition/retargeting/flight booking and hotel booking campaigns. Optimized digital advertising campaigns across ad networks, Meta, Google and affiliates, reducing cost per install by 75% while managing a $120k/month budget. Reduced fraudulent transactions by identifying and eliminating referral fraud, saving $200k in wallet money. Reduced CAC by 40% while maintaining MAUs by designing a model and implementing a fraud detection algorithm. Automated vendor reporting using VBA, streamlining reporting and invoicing, which saved 20 person-hours/week.

Business Analyst

Cerner Healthcare
Jan, 2014 - Jan, 20151 yr
    Automated 20+ QA test plan using a touchstone; Identified bottlenecks leading to a 50% increase in productivity of QA team. Automated report to track 20+ quality metrics, oversaw weekly meetings and improvement initiatives; led to 7% QoQ rise in quality.

Teaching Assistant

Aug, 2009 - Mar, 2010 7 months
    Worked with several government schools to help teach children basic Maths Science English and Tamil. Also helped mentor coach and train children using several interactive techniques which were fun, interactive and helped students grasp concepts easily

Teaching Assistant

Oct, 2008 - Apr, 2009 6 months
    Easily one of the more challenging tasks I have faced, taught blind children maths and chemistry at a high school level.

Major Projects

4Projects

B2C Brand Equity Project

    Scraped social media properties of Byju and Vedantyu, applied Brand Resonance framework and quantified brand equity for rivals.

Implemented novel 24-hour postback

Automated vendor reporting with VBA

Performed Stand up comedy across bars and open mic nights in Bangalore and Chennai

Education

  • MBA

    Indian Institute of Management, Tiruchirappalli

  • BTech and MTech in Power Systems and Power Electronics

    Indian Institute of Technology, Madras

Certifications

  • B2C Brand Equity Project Stand up Comic Received Certification in Product Development