Kavya Bahuguna

Led the brand planning process to develop comprehensive GTM strategy based on market research, competition benchmarking & consumer insighting to achieve business goals. Owned the Hair category P&L, leading to 40% YoY growth in category business. Led NPD and SKU rationalization efforts by identifying market gaps and pricing gaps, leading to 2X increase in portfolio size, with NPDs contributing to 20% of category revenue within the first year of launch. Established product positioning for key SKUs in portfolio via product literature, performance media, influencer marketing and e-commerce advertising (Amazon, Flipkart) to help increase sales of specific SKUs by 75%. Helped strengthen and establish the Dr. Beardo sub-brand with new product launches, offering Beardo a right to win in the INR 10cr+ monthly hair serum category. Mentored and managed a high-performing marketing team, fostering a collaborative and results-driven work environment.

Conducted competition benchmarking and market research to craft consumer personas and develop and execute New Market Entry and Market Penetration strategies for Shiv Nadar School. Developed campaign propositions, audience segmentation, customer journey, and messaging matrix. Planned and implemented digital marketing automation strategies to increase lead quality, improve campaign ROI, manage sales productivity and build customer databases. Utilized customer relationship management (CRM) software for lead generation, lead scoring, lead nurturing, segmentation, and data cleansing. Identified consumer dispositions and touch points to create automated marketing flows (via e-mail and WhatsApp) for effective engagement and to drive lead generation (via Mailchimp, and Veracross). Planned, coordinated and executed the creation of Wikipedia page as offline SEO for Shiv Nadar Schools, handled special brand partnerships with Guinness World Records, Inmobi and other affiliate partners. Also prepared draft brand guidelines and coordinated agency profiling and onboarding for brand refresh.

Undertook relationship building and key account management to broaden Interios reach to 100+ key stakeholders across 12+ leading corporate clients and 20+ market affiliates through invitations to exploratory conversations. Networking and collaborating with the pan-India business development team of over 25 members to understand market response towards Interios offerings and incorporating these insights to further develop and improve outreach strategies.