Leading SEO and AI-driven search optimization strategies for a multi-site healthcare training ecosystem (CPR, BLS, ACLS, PALS). Responsible for driving organic growth across web and mobile platforms, from crawlability and indexation to traffic, rankings, and revenue. Collaborating with product, content, and engineering teams to ensure SEO and AI readiness across sites. Specializing in AI-enhanced SEO strategies, including semantic optimization, E-E-A-T signal integration, and AI-driven content creation. Accomplishments: Increased organic revenue by +146% on key course landing pages by restructuring content around user queries, enhancing internal linking, and improving technical SEO hygiene. Built 160+ high-quality backlinks and resource placements, reinforcing entity signals and improving visibility in featured snippets and AI-driven search results. Designed topic clusters and FAQ hubs for high-intent themes, improving click-through rates, time on page, and downstream enrolments through both organic search and AI-assisted discovery. Standardize schema and metadata patterns across hundreds of pages to optimize content for AI systems and enhance search engine interpretation. Captured 3,000 visits and $2,400 in revenue from LLM-driven referrals (e.g., ChatGPT, Perplexity) by aligning content with AI-answer patterns and tracking AI-origin traffic separately. Delivered 3 AI-optimized content briefs per month, collaborating with in-house writers to enhance content for both traditional and AI-generated search results, boosting engagement and relevance. Conducted comprehensive technical SEO audits, identifying and resolving issues related to crawlability, indexation, and Core Web Vitals, improving site performance and organic search rankings. Managed 3 project accounts concurrently, delivering tailored SEO strategies that improved organic traffic, search rankings, and conversions.