Kavyarang

Owns the full content strategy and SEO roadmap for a global healthcare platform, designing TOFU/MOFU/BOFU content architecture, identifying SQL-driving keywords, and aligning content with product narrative and pipeline generation goals. Builds pillar/cluster content architectures around high-intent commercial topics, mapping keyword clusters to search intent and creating scalable content systems including glossary pages and landing pages for programmatic SEO. Executes full-funnel keyword research and search intent mapping, prioritizing commercial and transactional terms to drive qualified organic pipeline. Designs and owns internal linking structures to distribute authority across content clusters and improve crawlability and indexation at scale. Leads editorial quality control, reviewing all content before publishing to ensure search intent match, strong narrative hooks, internal linking, and CTA alignment. Designs GEO and AI search strategies ensuring content surfaces in Google AI Overviews, ChatGPT, and Perplexity, building entity authority and answer-first content structures for next-gen organic visibility. Builds AI/LLM automation workflows (Claude, ChatGPT, Gemini) for content brief generation at scale, keyword clustering, and SEO audits, reducing manual overhead by 60%+.

Owned end-to-end content strategy and SEO roadmap, building topical authority through pillar/cluster architecture, keyword clustering, and search-intent-aligned content that drove 146% organic revenue growth in 12 months. Identified and targeted SQL-driving keywords across commercial and transactional intent, directly contributing to lead generation, demo requests, and sales pipeline growth. Maintained editorial ownership over all published content, enforcing search intent match, narrative quality, internal linking, and conversion-focused CTAs. Improved technical SEO in collaboration with engineering: Core Web Vitals (LCP 3.8s→2.4s, INP 320ms→180ms), index coverage 82%→94%, JavaScript SEO fixes, Schema.org implementation across 10 templates. Built Looker Studio dashboards tracking organic pipeline contribution, content-to-conversion rates, and keyword ranking performance, reducing reporting time by 80%.

Led content strategy and SEO across 7 client accounts, building keyword clusters, topical authority frameworks, and TOFU/BOFU content architectures aligned to client sales motions. Drove high-intent keyword rankings, achieved Top-3 positions for 50+ commercial keywords within 4 months, improving organic CTR by 18% through intent-aligned content and internal linking. Built AI-assisted automation workflows for keyword clustering, content brief generation, and SERP analysis, significantly improving content production efficiency and quality. Translated technical SEO audits into dev-ready tasks (canonicals, redirects, Schema.org, crawl/index fixes), reducing time-to-fix by 14 days and post-release issues by 75%.

Grew organic traffic by 70% and contributed to 57% increase in organic-driven sales through keyword research, content strategy, on-page optimization, and search-intent-aligned content roadmap execution. Rebuilt content frameworks across 20 priority landing pages, improving answer-ready content coverage by 60% and driving measurable improvements in organic pipeline and conversion rates.