Kinshuk Kochhar

Leveraged Python libraries, SQL views & BI dashboards to build automated reports. Performed deep dive analysis of key metrics to identify timeseries trends, user behavior to aid customer segmentation & churn prevention strategies. Assisted clients by building SQL queries for data from multiple products tables to create target customer lists & personalization logics for marketing campaigns. Worked on data wrangling & analysis for process mining & improvement initiatives. Proposed & lead implementation of Google CCAI Agent Assist for internal support teams. Created Gen AI prompts for Playbooks, performed UAT & evaluation of Gen AI responses.

Built multi-label classification models for incoming change requests from clients and regression models for prediction of incoming quarterly volume to improve planning. Built Regression & Transformer based model for Story points estimation of user stories. Ensured seamless dataflow through ETL pipeline across multiple workflows. Communicated with cross-functional teams to understand business requirements on the data side and mapped them to required data operations. Worked on leveraging data visualizations & insights to build presentations to present findings to stakeholders for informed decision making.

Assisted in data-driven marketing analysis for global clients using GA4, finding best bidding strategies & target demographics to maximize ROI & conversions. Managed setup and integration of customer website with Google ecommerce platform, performed inventory sales data analysis to suggest better marketing strategies.