Kiran Walke

Okay. So I will read the question first. Could you help me understand more about your background by giving a brief introduction of yourself? Okay. So hello, guys. My name is Kiran, and I am working in this digital marketing industry from last 3 years. Uh, basically, uh, in digital marketing, I am very much interested in paid media, basically. So at the beginning of my career, actually, I was working in a local agencies where I used to handle local clients, uh, where I used to generate for the showrooms, uh, for the 2 wheelers and the bikes. Then later on, I also generated the ecommerce sale for the machinery commerce, fruit ecommerce, and, uh, a lot of things like that. Then in my career, I I fully switch, uh, to, uh, I fully switch to view generation in the, uh, 2 wheeler sector, actually. Uh, I I used to lead generate for the 2 wheeler sector, uh, where I generated a lot thousands of thousands of leads for the 2 wheeler showroom and generated a lot of results, uh, locally and also, uh, in countrywide, uh, area. After that, I also tested ecommerce, uh, where I where I have set up my Shopify store. And in Shopify store, I used to sell up products which are very trending so that I can, uh, understand the audience behavior in my country and in my region, what kind of products audience is liking, what kind of things audience is liking, and what type of audience is getting triggered for those trendy products is very much essential to know the audience behavior. And I also learned a lot of things in that part. After that, I also worked as a social media, uh, manager, uh, for the bakery. Like, uh, the name of bakery is 7thaven where I, uh, work as social media manager. I also work in, like, their organic also and paid also in organic. I have told them very much, uh, tricks and tips for the organic, uh, content so that their page and all the stuff will grow. And after that, in paid media, I also set their campaigns for the, uh, store for the increasing their awareness in the city and, uh, getting them a better results. And later on, I also selected, uh, for the Coalition Technologies, which is overseas USA Organization where I used to handle, uh, uh, international clients. I also handled international clients from, like, jewelry to, uh, uh, new generation for the home, uh, remodelation and all that stuff, uh, where, uh, in in my, uh, I also develop strategies for the, uh, uh, overseas clients. I also done a depth in this depth keyword research for overseas clients, and I also make media plans for the overseas clients as well. And, yeah, that's about my background. Thank you so much for the opportunity. I will now move towards the next question.

Question number 2. I will first read the question. What is your approach to identifying and segmenting target for a multiplatform paid advertising campaign? Okay. So here, the question will like, question is asking me to how I can segment the audiences according to the multiple, uh, uh, advertising platform. So first of all, let's talk about the Google Ads. So Google Ads is basically total, uh, totally work on the keyword base. So if you go to the search ads, it will totally work on the keyword base. Uh, so in the, uh, so when you talk about the audience segmentation according to the keyword wise, so I will choose the keywords who, uh, whose volume is really high, and the competition is moderate or lower so that I can give good results. Then talking about the, uh, Google Ads display campaign, uh, display campaign, Pmax campaign, and, uh, video campaign, where you use in market audiences, affinity audiences, or your remarketing audiences. In that case, affinity and in market, this, uh, according to the need, we can use the in market audiences because in market audiences are the audiences which are, uh, desperately searching for your products. So in market audiences are the most essential for the display and, uh, YouTube and, uh, what do we say? Blue campaigns and p max campaigns. You know? So, uh, we can also make custom segments where we can combine keyword plus search queries users are searching for that so that our audience will go go as narrow as possible so that we can get the good results. Now let's talk about the meta. In meta, the whole scenario will change because in meta, totally, the targeting or the segmentation of the audience is totally depend upon your targeting and the interest you are targeting. So, basically, suppose I want to target, uh, certain e like, I am selling a shoot, uh, ecommerce related, uh, products. So, like, I'm selling the shoes. So on meta, I I can target the shoes lovers, uh, luxury, uh, luxury lovers, and some kind of stuff like this. So in meta, the interest targeting is very much, uh, very much easy. But in meta, you can also do the remarketing audience. You can also do the lookalike audience. You can also upload a customer list, and you make a lookalike of your customer list also so that you can utilize that audience as well. So now talking about the LinkedIn. So in LinkedIn, this totally, uh, the game of audio segmentation is totally changed because in LinkedIn, you can directly, uh, what do you say? You can directly target the people according to your job, their job title, uh, what kind of skills they have, what kind of group they are, uh, in. So the here, the targeting goes narrow, but, uh, it link brings a very premium platform, which also has a very much higher charges than the Google and Meta. So we have to keep in mind that. And after that, for the big ads, it's totally as same as the for the search ads, we go through the keywords. And for the video ads or the multimedia video ads, we can go to the in, uh, like, in market audiences or the audiences, or we can make the the marketing audience and make the use of that. Or we can also upload a customer list and, uh, like, uh, we can use the customer list to that. So to me, this is all the audience segment or the all auditors in that one. Thank you so much. I will now move toward the next question.

I will read the question first. Describe the process of configuring campaign conversion tracking in a platform not natively integrated with your website. Okay. I will read the question again. I'm sorry. Discard the process of configuring campaign conversion tracking in a platform or actually integrated to a website. Okay. So here, uh, I think, uh, you want to ask that, uh, like, uh, generally, in conversion tracking, what we can do is, uh, suppose we are talking about the Google Ads, then, uh, we make a conversion, uh, the conversion, uh, like, conversion tag. And we copy that conversion tag and install it on our like, ahead of our website so that whenever any conversion action happens on our website, it will get triggered, and it will count, uh, what to say? It will count it in our Google Ads dashboard so that we can give the accurate, uh, what do we say? Accurate conversions. But now if we, uh, try to make a conversion tracking, uh, through a platform which is not integrated with our website, so we can do that. Uh, we can take a help of, uh, what do you say? Uh, tag manager also. Uh, tag manager also. And, like, uh, through the tag manager, we can, uh, mix, uh, the tag of the conversion, and we can, uh, file it on our website so that it can also get triggered. Uh, like, it can also get added in our campaign, uh, like Google Ads dashboard. And like that, So, basically and suppose, uh, you want to track your conversions to a third party. So there is a there is one one way that you can use a UTM parameters in your campaigns. Basically, UTM parameters are the, uh, urgent tracking model parameters. These parameters are used to, uh, like, they will tell us the any, uh, what do we say? Any changes or anything that is associated with our link, any changes or the any tracking things which are associated with our link. So you can place a UTM parameters in your link. And whenever a user clicks on that, then you already set up that UTM. What is UTM maybe and what is UTM source? Through that, uh, it will definitely capture in your third party analytics tool also, like Adobe Analytics or any other analytics tools. So, basically, you are talking about that that conversion tracking with the, uh, like, the platform with the non native thing. If you are talking about the HubSpot, HubSpot can be integrated to the Google Ads, and we can easily do that. So, yeah, that's about the question. Thank you so much for the giving me a question. I will now move towards the next question.

I'll read the question first. It's the hard level, I guess. Discuss an advanced use case where you leverage your audience with targeting in a digital campaign to increase conversions. Okay. Now first of all, I would like to talk about what is remarketing or the retargeting audience. So, basically, whenever a user, uh, like, whenever you whenever you, uh, launch a campaign and whenever a user, uh, interact to your ad and he comes to our website and he, like, he surf the website and do all the stuff, but you don't do the required action. Suppose your required action is lead generation, but you don't do that lead generation. So this type of customers, they are generally they are generally interested in our product, but they don't do that, uh, don't do that action because they are, uh, like, considering other other our competitors also. So this type of people who are just visited the website but don't do any interaction that you like them to do. These are the targeting audiences. So, basically, uh, in Google Ads, you can definitely, you have to set up a Google Tag or the meta tag meta pixel on your website to capture these retargeting audiences so that you can leverage them. Now I will talking about my case study that where I have leverages this retargeting audiences. So, um, first of all, I have leveraged retargeting audiences a lot, and I love the retargeting audiences because this this retargeting audiences are very accurate, and they are the persons that are very much interested in our product. And these are the guys who are at the bottom level of our funnel, and these are the guys who are most like, uh, what we can say that, uh, they these are the guys, uh, who can convert, uh, very easily if we give the certain opportunities to convert. So, uh, I will tell you my case study. So first of all, I have generated a lot of ecommerce sales also. So what in one of my, uh, Shopify store, I was struggling with the, uh, sales. So what, like, what I will do is that I will set up a retargeting audience. Uh, I will set up a retargeting audience of 7 dates, 14 dates, 30 dates, and I have set up a different different campaigns. I can do that. And according to and that and 7 days re a retargeting audience gives me a better result because the retargeting audience, which is very recent, that's a very hot retargeting audience, and the chances of their conversion is very high. And in my case, exactly same happened there. Um, the retail bidding audience of 7 days performed very much well, and they have promised me a lot of sales rather than the 10 days of retargeting orders and the 30 days retargeting orders. And sync is with the that, uh, in meta ads, you have to set a pixel. You have to, uh, retarget, uh, like, you have to then a meta then you can generate your retargeting list. Like, you can, uh, like, you can retarget the Facebook, your page users. You can target your website visitors. You can target certain certain page visitors and send that. I would also like to tell a second case where I use a retargeting audience as a. So there is a one client offered dental, uh, uh, in, uh, like, in one of the agencies that I have been working, and, uh, the results for that client is very less. But, uh, that client has historical data in it, and there is a certain targeting audiences are available. So I have set up a new retargeting audiences for the last 7 days 14 days, and I will start a new campaign for the client. And and that, uh, that what you say, that campaign, uh, performed very much effectively, and the client was very happy. And he, like, uh, he asked me what happened. So I told him that it's the magic of the transcript of audience. So, yeah, that's about it. Thank you so much. I will now move to the next question.

Uh, now I will read the question first. Describe your approach you take for AB testing on Facebook to determine the most effective creative elements. Okay. Cool. Now let's talk about the meta ads and AB testing. So first of all, AB testing is what? Suppose you have 2 creatives with you, and you're not sure which one will work better. So in a b testing, what you can do is you can upload these both creatives, and your budget will split towards this bot creatives. And you can now after the campaign launch and it has spent some days, you will get certain metrics that you want, and you can see that which creative is performing very good. And according to that, you can choose that this creative is performing very good. We can continue with this pro, uh, creative. Right? So, uh, Facebook would remain mostly suited to creative. Now Talking about the a b testing on Facebook and what are the, uh, what are the elements that you should keep constant while testing out the a b testing? So, basically, when you talk about the creative element in the meta, then the creative how headline is description, then talking about then, uh, yeah. We can upload the creatives according to the what we said, our targeting. Basically, if you choose the Instagram targeting, then we need a square one. If you take a story, then we need an initial 16, uh, creatives and all that stuff. So talking about that. Right? So the talking about the elements of creatives are the primary text, description, and the ctf button. So now talking about the a b testing. So if we want to a b test these certain elements, then we can do one thing that we can, uh, choose a different different primary text and, uh, as, um, all the things keep constant. Or either we can choose a different different descriptions and choose a like, all the things we will keep constant. Either we can choose a 2 different CTO buttons and go with a b test. So, generally, what how the a b test is work is like that. Generally, what you can do is we can do AB test a lot of things. Like, we can with respect of targeting, we can do one thing. Like, uh, we can able with the same creative but having certain different, uh, targeting. Either we can do the split with the same creative but with the different interest, or we can do a split EBITDAX with the 2 different creatives but having same targeting, same budget, and same bidding strategies. Or we can do a split AB test with the 2 different cities or 2 different primary texts. So, basically, the funda or the juga of this split image is like that. Whenever you are not sure or when you want to test that, how just changing a single digit or just changing a percentage sign or a written percentage, what kind of campaign can do a magic? Then we can test in a AB split test. Yeah. That's that's all about the split AB test. Thank you so much. I will now move towards the next question.

K. So I'll read the question first. How will you analyze the performance of this which is sent to campaign using your local studio, and what inside will you look for? Okay. So I will talk about the Google Zuka Studio is previously known as Google Tash Studio, basically. It is a tool which is designed by the Google to make your reports of the campaign. So, basically, Google Luma Studio is the, what do we say, is the is the reporting tool or it is the iOS version of reboot in Google because we can also get the reports from our Google Ads dashboard as well. But Looker Looker uses the advantage that we can we can make a report to our analytics. We can, uh, connect our analytics or our Google Ads to, uh, Google Ads dashboard, to the Lucas Studio, and we can make the, uh, reports according to it. So what type of insights and what type of things I want in my report to a Lucasfilm. So, basically, on the first slide, I will definitely want to see the impression, the spent, and date range for the campaigns that I am spending. Basically, date range is declined because if you want to change the last 7 per last 7 days, uh, performance of your campaign so much. 14 days of your performance of campaign, that's the same. Because in Google Ads dashboard, we have the date range and, of course, type. And without date range, not possible, right, to see our data. Now talking about the insights that I, again, want is basically the name of campaigns, name of assets, the impressions, what is reach, what are the clicks, what are the CDR, what is conversions, what is click through conversions, What is cost per conversion? How would the ROAS is meeting? Uh, and, uh, what's the cost I am paying for the sudden conversion? What is the CTA? All the stuff I really require in that. Blue customer. Okay. So yes. So inserts I will be looking for, it's very much very much, uh, uh, similar that I am monitoring in my docker dashboard. So, basically, I will look for the KPIs. I will certainly make a certain template in a local studio so that I will definitely, uh, whenever I pulled my data, I just have to set my bit. I could include, uh, that my all report will dashboard will turn out, and I can share that report as a date. So inside that, I really want to set that m and m, campaign, asset name, uh, then the number of impressions, number of conversions, CTR, clicks, post, cost of conversion, all this stuff. So, yeah, that's about the Google Looker Studio. Thank you so much for giving this opportunity. I will now move towards the next question.

Okay. So I'll read the question first. What challenges have you faced when implementing lead generation campaigns across multiple digital channels? How will you overcome them? Okay. So talking about lead generation and all that stuff is very sincere because I have my worst experience in lead generation. Now the challenges I have faced in lead generation are very much and very much are, like, critical. Okay. So now talking about the platform wise, Google Ads first. So talking about the lead generation of Google Ads, it's totally totally depend. I have done a search campaigns. And in search campaign, the lead generation, the the keyword the keyword volume, and the keyword really wants with the keyword really wants with your ad or the your ad rank is very much important in the Google Ads. So the challenges I have faced in lead generation for the Google Ads, like, uh, sometimes the keywords are not performing very well. 2nd, the ad was not performing very well. 3rd, sometimes the people are clicking on the ad, but they are not converting so that the CRO is required. So in that case, I have restructured my campaign. I have made new ad groups. I will make a new I will form new keywords. I utilize my search terms. I utilize my, uh, what do we say, analytics data to see what kind of people are doing. I also utilize my Microsoft Clarity data. So what kind of touch points users are touching on the web page? I have to see that, and I have optimized my campaign, and I have got the good leads. Now talking about the meta, basically. So in meta, there is a pretty much different game rather than the because in meta, all the things work on the target interest and you could create it. Right? So in meta, I was in the, uh, utilization campaign for the automobile sector. And in that case, I was I also very much think if your offer is very much, very much excellent, the people will definitely get attracted towards it. And second point is how narrow is your audience that will also affect your campaign? So that's all about the meta. Now talking about the LinkedIn and lead generation through the LinkedIn, I have seen that in LinkedIn, if you target through job role and the severity, that's the very high like, that's the very high way of that's the very accurate way of, uh, targeting of new generation on LinkedIn, but it's very expensive. So there are certain tricks in LinkedIn to generate a lead at a cheaper prices. Like, you can, uh, target through job interest there or the you can target through location and job interest. That's very much easy. Right? And talking about the Bing Ads, which work as same as Google Ads, kind of certain there are certain similarities in the ad copies, but ad keywords, Googleization of search terms. All these things are necessary for the optimization. So, yeah, that's all about the lead generation in the Google, Meta, Linktree, and Bing. Thank you so much. I will now move towards the next question.

So now we'll talk about what strategies will you use to optimize landing pages to improve quality scoring in Google Ads. So first of all, I will have to talk about the this quality score. So quality score is totally depend upon the three factors. 1st is the click through rate. That is how many number of clicks your ad is getting, which is the the number of impressions your ad is getting. Okay? 2nd is the keyword relevance. So, basically, what type of keyword you are using in your ad, are they relevant to your landing page? This is the vector there. And 3rd is your landing page experience. Whenever a user clicks on your ad, he lands on your landing page. What's the user experience to your landing page? Does your landing page load faster? Does your landing page load slower? Does your landing page have the certain amount of information that user want? Or or your landing page has a certain city that user is friendly. So that's all the things that you want to acquire. Now we're talking about how we can optimize our landing page to improve that quality score. So first of all first of all, design your ads on the content which is really present on your landing page. 2nd, make your landing page load faster. Make a better CEO of your SEO of your landing page so that it can have the element that it can load faster. Because when you are landing page takes a time to load, users get frustrated, and he exits through that landing page. So in that case, your landing page should be load faster so that user will skip your landing page. 3rd point, you must include the USPs for the pinpoint that user is finding, uh, through your ad on your landing page so that whenever a user see that, you can scroll to that, and you can click on your CTA. Now we can come to what the next point is that our CTA. Basically, our CTA, you can split test your CTA, like, uh, what we say? Sell now versus the buy now or something like that. You can analyze a list of test to your CTA and make sure that what kind of CTA's are working. And you should have perfect color theme on your page so that user will view and see effect towards that. Then the 3rd our last point is that you should always design your web page very much. You like, the content on your web page is is really easy language or is the language which is understandable by a small kid also. These are the some points that you should always keep remember to, uh, to do a CRO of the quality support intro in your Google Ads so that your ads will get triggered and you will get a very high success in your Google Ads. Thank you so much. I will now move towards the next question.

K. So we read our question, and now I have to the focus. Okay. I will read the question. Explain your methodology for implementing and measuring cost of device conversion tracking for a complex digital campaign. Okay. So cross digital, you're talking about the cross digital device conversion. Cross I'm measuring cross device conversion tracking cross device conversion tracking. So okay. So, basically, you're talking about the cost device conversion tracking is basically, like, suppose I am using the website on tablet also. I'm also on mobile. I suppose I'll see you add on mobile, but I'll convert it to the, uh, what is it? IPad. So you're talking about that cross converter. Right? So in that case, we can say the analytics and we can say the what do we say? We can say the cross cross domain, uh, what is it? Cross domain, cross domain tracking also, and we can set the inner domain tracking also. But implementing, measuring cost device conversion tracking for a complex digit cost device yeah. Cost device conversion tracking is basically like suppose an user is, uh, like, uh, watching your ad on a certain device. Suppose he's on seeing on mobile, but he's converted to the PC. Right? So in that case, you have to set up a, uh, what do we say? You have to set up a cookies on your website, like user ID. You have to implement a user ID on your website so that user can get the login. So when your user login into that so, basically, you have to log in. So, basically, you have when you have implemented the user ID on your website, at that time, uh, if your user is logged in, then if he he can do if he is logged in to mobile or using PC also, he can count as only 1 user. He can do anything, uh, where once user ID is counted. But, uh, he's, like, a logout from that, then you can count him through the, uh, devices. Yeah. Let's talk about the, uh, cross device conversion tracking. So, basically, you have to implement the user ID, and, uh, you can implement to the Google Tag. Uh, I mean, you can implement to the Google Tag Manager through the g f four, and it can easily set up. And to the user ID, you can definitely able to understand, like, through which device, like, through the mobile or through the PC is converted. Thank you so much. I'll move towards the next question.

K. So last question, not third time question. I will read the question first. Describe your experience with influencer advertising within digital campaigns. How do you measure its impact on campaign growth? So, basically, uh, okay. So, basically, I have not done any, uh, inflation marketing yet, but I have seen a lot of influencer marketing campaigns on in my eyes. So, basically, in influencer marketing campaign, you can do one thing. You can generate a links, uh, like, you can generate a a Bitly link or something links that, uh, you can track that how much conversions or how much those will give you the metrics that through this, uh, influencer particular influencer link, how many conversions or how many sales you have got and, uh, and all that stuff impact. And see, uh, the impact of influencer is very high because I have seen that the particular influencers who are, like, influencers, those are, uh, those like, their reach is very washed and all that stuff. So this type of influencer, if you do work campaign through them, that campaign are pretty much successful. And if that, uh, what do we say? This influencer niche and your niche is very much similar, then the type then the result chances are very much high. So in that case, to the to measure the impact, you can do the link tracking. You can see how much people are clicked and how much people are get converted. Then what kind of impact it has on our campaign goal is basically is like that. Through the, uh, influencer marketing like, I would like to share the example with you. There is a certain influencer here. I have seen that campaign. I've see seen the case study here that he has shoot on the reel. He has shoot one reel. And with the help of that one single reel, the company has the revenue of around 200, 200 to $400,000. So that's the impact of one real that's the impact of that influencer on the influencer marketing. So influencer marketing is very watched. And if you have the perfect influencer for your mission plan, then the the results are very much very much accurate, and you help me just help you measure the money. Nothing else. Thank you so much. I will now move towards the next question.