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Vetted Talent

Kiran Walke

Vetted Talent

A young and dynamic professional with 3+ years of performance marketing experience with a deep understanding of marketing trends. Self-taught and enterprising, I stay aware of digital marketing and industry trends, which helps me to create targeted marketing plans, use different different strategies during campaign execution and execute them to explore all the aspects of performance marketing.

My interest in PPC has always influenced me to analyze and measure campaign performance, dig deeper into the data to find the root causes and solve problems, and use the campaign data in expanding campaign on large scale My technical abilities are-

Paid Search - Search, Display, Shopping, Youtube, Retargeting

Paid Social - Facebook, Instagram, LinkedIn, Analytics, Google Analytics (GA4)

Research & Analysis - Keyword Research, Product Research, Media Plan, Competitor Analysis, A/B testing

  • Role

    Performance Marketing Specialist

  • Years of Experience

    4.2 years

  • Professional Portfolio

    View here

Skillsets

  • Budgeting
  • Shopify
  • Pmax
  • Negative keywords
  • Media Planning
  • Landing Pages
  • Keyword Research
  • Google Merchant Center
  • CRM
  • Conversion Tracking
  • Facebook Ads - 3 Years
  • AB Testing
  • Programmatic Advertising
  • MS Excel
  • LinkedIn Ads - 1 Years
  • GA4 - 2 Years
  • Google Ads - 3 Years
  • Meta Ads - 3 Years
  • Google Analytics - 2 Years

Vetted For

13Skills
  • Roles & Skills
  • Results
  • Details
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    Digital Marketing Specialist (Remote)AI Screening
  • 73%
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  • Skills assessed :Communication Skills, Looker Studio, Bing Ads, Digital campaign strategy, GA4, Google Ads, Lead Generation, Meta Ads, Paid Media, Campaign optimisation, LinkedIn Ads, Proactive, Project Management
  • Score: 66/90

Professional Summary

4.2Years
  • Feb, 2025 - Present1 yr 2 months

    Performance Marketing Specialist

    Growth.CX
  • Mar, 2024 - Jan, 2025 10 months

    Performance Marketing Specialist

    Power Heaters
  • Jun, 2023 - Dec, 2023 6 months

    PPC Analyst

    Coalition Technologies
  • Jun, 2021 - Jun, 20232 yr

    Digital Marketing Specialist

    Digimonk Marketing

Applications & Tools Known

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    Google Tag Manager

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    Google Ads

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    Meta Ads Manager

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    Meta Business Suite

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    Google Analytics

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    Google Ads Editor

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    instagram ads

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    Google Analytics 4

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    LinkedIn Ads

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    LinkedIn Campaign Manager

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    Microsoft Advertising

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    Bing Ads

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    Facebook Ads

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    WordPress

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    Shopify

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    Basecamp

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    DFW Feed

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    Google Merchant Center

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    Meta Ads

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    Google Analytics

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    GA4

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    MS Excel

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    GTM

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    MS Excel

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    Programmatic Advertising

Work History

4.2Years

Performance Marketing Specialist

Growth.CX
Feb, 2025 - Present1 yr 2 months
    Managed end-to-end B2B marketing across regions, including budgeting, A/B testing, landing page suggestions, and CRM-linked conversion tracking. Generated 800+ MQLs for a B2B Cloud Telephony firm via Google, Meta, and LinkedIn Ads; improved CPL by 50%. Delivered 50+ MQLs for a B2B Supply Chain SaaS in the GCC with localized, bilingual campaigns. Managed lead gen across USA, Middle East, and India, adapting to buyer behavior and platform trends.

Performance Marketing Specialist

Power Heaters
Mar, 2024 - Jan, 2025 10 months
    Generated 700+ Leads at Budget of |1L+ With Conversion Rate of 8%. Generated 70+ MQLs Industrial B2B Leads With Conversion Rate of 15%. Developed and implemented end-to-end performance marketing Lead Generation campaigns For Industrial B2B and B2C Products on Facebook Ads and Google Ads. Utilized Google Analytics 4 data to analyze and optimize campaign performance.

PPC Analyst

Coalition Technologies
Jun, 2023 - Dec, 2023 6 months
    Handled International Clients of Different Niche, With the Monthly Budget Ranging From $2000 to $15000. Created Initial Strategy, Campaign Structure, and in-depth Competitor Research for Different Clients. Developed Detailed Media Plan which consist of Budget distribution along different Advertising Platforms. Conducted Thorough Keyword Research along with Negative Keyword list for each client. Managed PMax campaigns for Ecommerce alongside Optimizing product feeds in Google Merchant Center.

Digital Marketing Specialist

Digimonk Marketing
Jun, 2021 - Jun, 20232 yr
    Generated 5000+ Leads at Budget of |2L+ With Conversion Rate of 4%. Generated Over 500+ Sales for Fruit Ecommerce at Budget of |10k. Generated Over 100+ Leads for Machinery Ecommerce at Budget of |15k with 11.2% Conversion Rate. Employing advanced audience demographics analysis aided political clients in achieving remarkable results.

Achievements

  • Generated 500+ Leads at Budget of 30k+ With Conversion Rate of 10%
  • Generated 50+ Industrial B2B Leads With Conversion Rate of 15%
  • Assisted the showroom in achieving the Number 1 Bestseller tag in the city of Aurangabad

Testimonial

Laxmi Hero

Ashish Sawkar

Happy with Kiran's work on lead generation and advertising for my showroom, he is working for my showroom over 2 years now really loved his approach towards planning and execution in growth of my showroom

7th Heaven Sambhajinagar

Khandekar Sir

Happy with Kiran's work with social media handling and producing good results through meta ads with well planned approach

Power Heaters PVT LMT

Prathmesh Teli

Impressed with Kiran's performance in B2B industrial lead generation, I can confidently say he is a talented marketer who excels in every aspect of lead generation. His quality use of campaign data is truly outstanding.

Major Projects

2Projects

PlushyPink

Jan, 2023 - May, 2023 4 months
    Created a Shopify store entirely from the ground up, including platform setup, layout design, product addition, payment and shipping configuration, and public launch.

Giant E Hub

Dec, 2020 - Mar, 2021 3 months
    Generated 50+ conversions for an e-commerce store at a budget of Rs.9.5k with ROAS of 5.1. Learned the basics of targeting e-commerce audiences in India and built a Shopify store from scratch.

Education

  • Post Graduation in Digital Marketing

    Imarticus Learning (2022)

  • BE in Electronics and Telecommunication

    MGMs JNEC Aurangabad (2018)

  • 12th Grade

    Maharashtra State Board (2014)

  • 10th Grade

    Maharashtra State Board (2012)

Certifications

  • Post Graduation In Digital Marketing

    Imarticus Learning (Jul, 2022)

  • Diploma in Digital Marketing

    Ingenious Marketing (Oct, 2019)

  • Pg diploma in digital marketing, ingenious academy

  • Post graduation in digital marketing, imarticus learning, remote

  • Facebook ads and instagram ads ready for ios14+, udemy, remote

  • Best of google ads, udemy, remote

Interests

  • Watching Movies
  • Travelling
  • Cricket