Krishna Vasudha Yellapantula

Educated small business owners on the significance of community in business expansion. Organized and conducted 50+ live sessions titled 'Discourse by Windo' with diverse small business owners. Established and maintain a bi-weekly newsletter, led a user-generated content campaign, implemented analytical tools like Google Analytics, Never, X Mind, and Hootsuite. Collaborated with customers and Tech team, took on HR responsibilities, including policy drafting, employee onboarding and exit procedures, and obtaining ISO certification. Facilitated communication channels between Windo and small business owners, initiated a culture of customer-centricity, and contributed to app development.

Reported directly to the CEO, managed online reputation for clients in diverse sectors. Developed and executed multi-platform social media strategies, including website and Linktree design, resulting in 8% reduction in customer support requests. Innovated reporting and social media calendar formats, saving 6 hours per client. Implemented tools like Clever Tap, Branch, and Pixel for automated campaigns, deep ROI analysis, and monitoring customer behavior.

Reported directly to Director Ms. Amala Akkineni, oversaw comprehensive social media strategies on platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn. Managed Whatsapp, SMS, and Email marketing. Led paid and unpaid campaigns, expanding brand presence on Quora, Pinterest, and Tumblr. Achieved 64% growth in social media lead generation and 76% increase in website traffic. Conducted webinars with industry experts, organized online and offline events, managed website, blog content, and press releases. Revamped brand identity following rebranding.

Designed online to offline customer loyalty campaigns. Led customer journey mapping exercise to improve overall customer experience. Supported customers and captains' transition from Commut to Shuttl after acquisition.

Led social media strategies reporting directly to the CEO, achieving 1.8 million gross reach within 12 months on a minimal budget. Drove 80%+ Month-over-Month retention, enhanced customer satisfaction by 25% through online reputation management, social listening, and organizing 30+ brand awareness events at corporates.

Achieved an average of 81% customer satisfaction rating over 5 months. Received double promotion in 6 months. Awarded 'Best Crisis Manager' and 'Trainer of the Month'. Initiated and drafted the 'Menstruation Leave Policy', now implemented company-wide.