Kush Jain

Led Growth strategy for a $30 M annual revenue business with 175 retail outlets and 250K+ monthly transacting users. Built and led a 45-member Growth team, established a cross-functional Revenue POD to design and execute high-scale MTU growth strategies. Achieved 20% MoM growth in user acquisition via paid campaigns, BTL activations, strategic partnerships & PR. Drove 74% to 85% MoM growth in retention% and 41% to 49% QoQ growth in activation% through personalized omnichannel user lifecycle journeys. Led a User Study of 500+ users to identify key moments-of-delight & drop-off points, shaping CX strategy across digital & offline touchpoints. Led the development of analytics framework and redefined key success metrics. Developed a robust cohort segmentation framework for precision targeting and personalization. Tools: CleverTap (CRM), Tableau (Analytics).

Founded and led the Growth function, owning business metrics: MAU, Conversions and LTV. Developed Growth strategy by aligning Analytics & Voice of Customer, unlocking growth levers across the entire User Lifecycle funnel. Drove 100x user growth, with AUM of $5M+, by leading customer-centric growth experiments and adaptive acquisition & retention strategies. Scaled to 1M+ user visits, managed a 25L/month budget via paid & 3P ads, influencer & referral programs, SEO/ASO, and product integrations. Achieved a 50% uplift in revenue-generating users through new product features, onboarding flows, Growth Hacks & CRM campaigns. Achieved 40% retention rate by driving Engagement, Cross-sell, Upsell, Churn and Subscription campaigns. Architected analytics infrastructure to pinpoint user delight moments and drop-off points and assess acquisition channel ROI. Tools: Metabase (SQL), GA4 & Appsflyer, Amplitude & Hotjar, Webengage, Hootsuite & MailChimp, Rephrase.ai.

Co-led Myntra's pioneering Growth Accelerator Program, a brand co-ownership initiative to exponentially scale revenue of selected India-first brands. Contributed to $10M in annual revenue, co-led Growth strategy for a 10-brand portfolio. Delivered 200% YoY growth for portfolio brands, 10x the market average. Directed brands on pricing & discounting models, category expansion, and analytics-driven inventory management. Orchestrated collaboration across 10+ teams for strategic alignment and execution excellence. Tools: SQL, Python, Tableau.

Sona Sarovar trust (sonasarovartrust.org/) is an NGO working to provide better learning environment to underprivileged children. With 3 more members, we initiated and developed a new website for this organisation.