Connecting to data sources, importing data, and transforming data for Business Intelligence through various data sources including SQL Server, Snowflake, Anaplan, Excel & CSV files. Experience of working on hybrid models (in-memory and Direct query). Leveraged Power Query, Power BI, DAX, and SQL to construct dynamic dashboards displaying key business metrics, increasing decision-making efficiency by 35%. Implemented advanced DAX formulas to calculate custom metrics and KPIs, enhancing the analytical capabilities of Power BI reports. Created effective reports using visualizations such as Bar Chart, Clustered Column Chart, Waterfall chart, Tree Map etc,. Scheduled data refresh using Power BI Gateways to keep the dashboards and reports up to date. Excellent hands-on experience in using external tools like Tabular Editor & DAX Studio for creating calculation groups, automating the creation of bulk measures using C# scripts, performance tuning / optimization of Power BI reports. Designed & Implemented the dynamic Row Level Security for clients in accordance with security and access requirements. Experienced in migration of Reports from Powerpoint, Qualtrics & Excel. Implemented the best practices to speed up the data refreshes or load the data model. Experience in Power BI deployment pipelines, Power BI embedded, Rest APIs. Provided guidance to the BI developers within the team.