Malavika Manoj

Developed and implemented SEO techniques to improve the inhouse & client website ranking. Experience working with clients across a range of geographies including India, Singapore. Utilize research and competitor analysis tools to curate go-to-market online marketing strategy. Generate new content ideas with the help of Google Trends , BuzzSumo, PAA, Quora, Google Search Suggestion and also updated engaging website content, blog entries etc. Managed content management system (WordPress). Monitoring website traffic, search results, and fixing website errors through monthly SEO Audit. Track daily performance indicators to have a better understanding on how an SEO approach is working with the help of keyword tracking worksheet, Google Search Console, Google Analytics. Design real-time reporting dashboards for clients in Data Virtualization tools like Data Studio.

Perform keyword research in coordination with business objectives. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Handled Google Search Console, Google Analytics for tracking performance of website and worked accordingly for overall enhancement. Runs various link building strategies such as Business Listing, Social Bookmarking, Directory Submission, Web2.0, Forum Submission, Infographic Submission, Profile Citation. Assist in development and execution of content strategies in coordination with content writers. Monitor web analytics dashboards, reports and point out key areas of importance in accordance with goals. Monitor and evaluate search results and search performance across the major search channels.