MARTIN MATHEW

Engage regularly with an assigned portfolio of US clients (Hyatt, Marriott, Hilton, etc) via strategic and operational discussions to evaluate digital marketing needs and strategies. Work with clients to establish critical goals, or other key performance indicators and aid them in achieving their digital marketing goals. Ensure digital campaigns run smoothly by coordinating with teams for collateral, budget allocation, and other operations. Continuously monitor performance and communicate the same with all stakeholders. Identify upselling opportunities, pitching the same to the client and closing the deal. Maintaining sales pipeline to contribute towards the upselling target established for the year. Conduct regular market analysis and competition review to update strategy. Build and maintain trusting relationships at all levels including decision-makers, influencers, stakeholders, and operational teams. Act as a client advocate to ensure their digital needs are met and account issues are resolved quickly, leveraging resources from across the company as needed. Educate customers on the value they can generate from Milestone solution.

Key responsibility was business development through digital marketing handled SEO of the website, E-Mail and social media marketing, was responsible for database generation, content creation, campaign management. Was responsible to do cold calling and organize events to gather quality leads. Created monthly newsletters and hosted international webinars. Handled all activities driving towards lead generation and business development. Royal Society of Medicine, RAGM, and University of Bridgeport are a few examples of quality lead generated and later converted into sales.

Introducing eCommerce companies with our marketing automation platform and affiliate marketing program acting as a consultant for clients and helping them to roll out campaigns, ensuring warmed up IP's for maximum deliverability. Responsible for sales and revenue generation of up to 10 lakhs per month, preparing and submitting timely proposals and agreements to clients client servicing to ensure high retention and maximum customer satisfaction apart from this liaising with multiple departments for infrastructure setup, customization, etc. Worked with companies like Dr. LalPath Labs, Policy Bazaar, Healthians to name a few.

Managed brand website using WISE for on-page SEO, Content updates, and offer pages creation. Ensured microsites stay in line with the company's website policies and stay updated with the latest offerings. Marketing Communications for all Accor Brands like Fairmount, Pullman, Novotel, IBIS, Sofitel & Formula One Hotels. Worked closely with agencies for marketing collaterals and PR activities, which were used for ads in various portals, social media, youtube marketing, etc. Was responsible for creating and submitting marketing budgets, project roadmap, ROI reports to top management.

Launched South-Indian brand by the name of Malabari Roots specializing in Kerala cuisine with an estimated turnover of 45 lakh as of April 2020. Created a road map for accelerating revenue through new channel development, website development, google ads, and social media marketing. Created a robust supply chain management for raw materials by understanding demand and onboarding best-suited vendors. Hired, trained, and managed more than 10 core staff members. Delivered more than 20 successful event catering.