Mayank Raturi

Founded and launched QS Digital Agency, owning digital strategy and executing high-impact lead generation campaigns for universities worldwide to scale global student recruitment. Reporting directly to the CEO on agency performance, providing strategic insights that shaped product-market fit, client acquisition, and enrolment outcomes. Led high-impact, scalable student recruitment digital campaigns, significantly increasing brand visibility, lead volume, and measurable ROI. Achieved $5.5M revenue in 2025, driven by a 12% rise in client renewal rates and streamlined internal workflows. Built and managed a high-performing digital marketing team, overseeing recruitment, performance management, and operational process improvements. Implemented a new CRM(Hubspot) and advanced reporting analytics, reducing cost per acquisition (CPA) by 15% and improving campaign efficiency. Directed vendor and budget management, including identification, evaluation, and negotiation with partners and digital tools.

Crafted a comprehensive global search vision and digital strategy to align with organisational and marketing objectives. Built a high-performing, cross-disciplined team responsible for customer experience & engagement, inbound & performance marketing (demand generation), website design & development, campaign management, social, UX, design, and A/B testing. Media and operations budget managed agency relationships and negotiated technology partnerships. Recognised for increasing organic online visits by 52% and engagement by 48%. Responsible for driving demand gen and leading the team to generate $48M YOY. Created an A/B testing plan for ad campaigns, leading to an improvement in ROI of 13% by reducing the CPL by 40%. Led SEO efforts and conversion funnels to generate 500,000 unique visitors and $4M in ACV. Created customer segments (TOFU, MOFU, and BOFU), acquiring them through various marketing channels resulting in a reduced ad budget for underperforming channels and improving overall ROI by 31%.

Led Digital Marketing for Gutenbergs clients, driving impactful results. Collaborated closely with CMOs and marketing heads to devise effective digital marketing strategies. Worked in synergy with the clients marketing team to deliver compelling content, enhancing performance, and boosting conversions for improved business outcomes. Proactively identified new, emerging trends in UX and web experiences, implementing tests to drive long-term growth in lead generation. Improved conversion rate by 27% by implementing A/B testing for the Mphasis. Launched email campaigns for multiple brands using automation tools (6Sense and Qualtrics). Increased website visits via search engine optimisation by 55% in 6 months. Managed a budget greater than $15 million a year in digital advertising and managed and mentored internal team as well as external resources to effectively manage projects on time and within the budget.

Successfully managed a high-performing team of Digital marketers, ensuring seamless client delivery. Spearheaded client management and expertly executed result-oriented digital campaigns. Pioneered the launch of 8 impactful websites catering to B2B businesses (SMEs), alongside executing successful paid campaigns to drive MQL/SQL conversions. Demonstrated strong team management skills, leading a team of 12 members in planning and executing highly effective digital demand generation campaigns.

Successfully executed and managed comprehensive Digital marketing campaigns for globally recognised brands including Adobe, DELL, Infosys, and Quikr. Demonstrated expertise in launching and optimising three prominent verticals for Quikr, namely Quikr Jobs, Services, and Homes, resulting in heightened brand visibility and enhanced user engagement. Led impactful social media campaigns for diverse clients, skilfully leveraging various platforms to reach the target audience and boost brand awareness. Proven track record of achieving exceptional results for Infosys, achieving a notable 13% increase in conversions through strategic campaign planning and execution. Orchestrated brand campaigns for DELL on social media, driving increased brand engagement and fostering a strong online presence. Conducted regular monitoring and reporting of campaign performance, providing valuable insights and recommendations to enhance campaign effectiveness and ROI. Utilised Google Analytics and Listening tools for in-depth data analysis, enabling data-driven decision-making and continual optimisation of marketing strategies. Collaborated seamlessly with cross-functional teams to align marketing efforts with the overall digital strategy, ensuring a cohesive and impactful brand presence across various channels.

Account management and proactive maintenance of customer relationships to ensure client satisfaction and retention. Devised effective online marketing strategies tailored to client's specific needs, successfully executing them to drive targeted results. Provided expert SEO and SEM solutions, optimising clients' online presence and increasing their visibility in search engine rankings. Proficiently utilised web analytics tools such as Google Analytics, Omniture Suite (Site Catalyst and Discover), and Google AdWords to glean valuable insights into website performance and user behaviour. Leveraged PPC (Pay-Per-Click) campaigns to enhance lead generation efforts and maximise return on investment for clients' digital marketing initiatives.

Exceeded sales targets, turning Udaipur territory from -21% to 16% growth in 12 months. Achieved primary and secondary sales objectives, driving business success. Managed distributors, ensuring effective follow-up on secondary sales and merchandising. Monitored distributor infrastructure and market activities for enhanced performance.